Organizations Can Deliver a Unified User Experience Leveraging the Industry Leaders in Digital Identity and Preference Management
Gartner Identity & Access Management (IAM) Summit, ForgeRock and OneTrust announced a strategic partnership to help businesses bridge their digital identity management with a user’s specific consent and preference choices. The partnership will integrate the ForgeRock Identity Platform with the OneTrust Universal Consent and Preference Management to give users a seamless online experience, linking their digital profiles to their unique choices around marketing preferences.
New and updated global privacy regulations are compelling organizations to reassess the way they collect personal data and communicate with their users. For example, the General Data Protection Regulation (GDPR) has specific requirements around collecting consent that is specific, unbundled and easy to withdraw, and the California Consumer Privacy Act (CCPA) specifies companies to have a “do not sell my personal data” button on their website.
The ForgeRock/OneTrust partnership will enable companies to deliver a seamless experience to satisfy these regulatory requirements and user choice challenges. Organizations will be able to leverage industry leaders in both digital identity and consent and preference management to deliver a seamless experience from a user signing on to an online platform and to update their marketing preferences.
“Our customers are seeking a comprehensive approach to tackle the digital identity and user experience challenges that arise from increasing regulatory requirements around privacy, consent and preference management,” said Ben Goodman, Vice President, Global Strategy and Innovation at ForgeRock. “The strategic partnership with OneTrust gives our customers a unified solution to address these issues. Integrations with partners like OneTrust help us deliver on our mission to be the most simple yet comprehensive identity and access management platform on the market.”
“As the privacy regulation market becomes more intricate and user experience demands increase, we want to provide solutions that are both complaint but also increase opt-in and marketing value for our customers,” said Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP). “Our alliance with ForgeRock enables us to bring together two best of breed solutions to tackle some of the unique challenges of the GDPR, CCPA and other global privacy regulations.”