New APIs, analytics, and third-party data integrations to drive efficiency and unified workflow across the campaign lifecycle 

Guideline, the industry leader in media planning technology and advertising data announced an evolution of its Guideline Planning Suite—introducing a powerful set of data features designed to eliminate planning inefficiencies, unify systems, elevate workflow collaboration, and improve campaign reporting.

The Guideline Planning Suite—comprising MediaTools and Lumina—has long offered advertisers and agencies a centralized environment to develop, authorize, execute, and analyze media plans. With this upgrade, Guideline takes a critical step forward—connecting people, software, and data in motion across the planning lifecycle to power smarter planning and optimization.

“Many leading agencies and advertisers already rely on Guideline’s Planning tools, moving beyond disconnected systems and spreadsheets to power their media spend—but this technology improvement significantly raises the bar on what’s possible when it comes to data in action across the entire campaign lifecycle,” said Vince Mifsud, CEO of Guideline. “news is both a direct response to customer needs and a continued commitment to innovation and efficiency across an increasingly complex media landscape.”

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Available immediately to clients, the Guideline Planning Suite now provides a complete set of data automation and integration tools designed to meet the needs of modern media operations. New features include:

• On-Demand Data Extraction – Instantly generated reports directly from the UI
• Recurring / Scheduled Reporting – Automated delivery of key metrics on a user-set cadence
• Read API – Programmatic access to all planning data, including referential, standard and custom fields, for seamless integration into client systems and data lakes
• Write API – Sync taxonomy and referential data across platforms to ensure naming alignment and planning consistency
• 3rd Party Integrations – Connect to 30+ vendor platforms to automate actuals ingestion, improving pacing visibility and eliminating manual mappings
• Flight Mapping ID – Enable end-to-end connection between planned flights and activation data, improving traceability and decision-making speed
• Advanced Analytics Module – A dedicated reporting layer with customizable dashboards, faster performance, and a pivot-style report builder for power users

With every campaign component connected and in motion, teams can collaborate in real time, analyze what’s working, and make adjustments to their media plans to optimize every dollar invested.

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Guideline, a leading provider of advertising data and planning technology, has become the world’s most trusted authority on media investment and ad intelligence. Our Guideline products include MediaTools, Lumina, Standard Media Index (SMI), MediaCosts, and Wrap. With its market-leading media planning platform, industry-best ad market data, and unrivaled customer service, Guideline effectively meets the evolving needs of today’s marketing, media, and investment professionals.