Real-time Consumer Intelligence Platform Gaining Momentum with 75 Enterprise Customers Onboarding Since Its Fall 2017 Launch
New York-based technology platform SUZY has announced that it will formally unveil SUZY 2.0, the most powerful and innovative iteration of its on-demand human intelligence platform released to date, at the Cannes Lions International Festival of Creativity this week.
SUZY is a human intelligence platform that helps organizations make better, more informed decisions…faster. Powered by an on-demand network of more than a million consumers, SUZY lets businesses large and small target and retarget any consumer segment to ask questions and get insights in minutes. Since SUZY’s launch in the Fall of 2017, 75 of the most prominent organizations in the world, including Johnson & Johnson, Nestle, Nintendo, and Coca-Cola, have been using SUZY to validate critical decisions, better understand their customers, increase conversions and drive growth; enabling large enterprises to move at the speed of a startup.
With the launch of SUZY 2.0, businesses will have the ability to truly leave no assumption untested throughout the entire product development lifecycle:
- Research & Development Teams: discover new markets and how current or new brands can capture market share, reduce time to market of new products, and de-risk every micro-decision that is being made
- Consumer Insights Teams: live in the now using SUZY as a crystal ball, whereas other research is more like a rearview mirror, work faster to gather relevant insights, and instantly validate to help supplement other primary research.
- Marketing & Advertising Teams: A/B test every decision – from content to new concepts, and more, ensure brand relevancy and develop seed audiences based on real-time, behavioral responses
SUZY 2.0 will be showcased to members of the media, prospective customers and potential partners at the Cannes Lions during a series of exclusive product showcase events in partnership with MediaLink at The Carlton Hotel.
Since SUZY’s “coming out party” at the SXSW Interactive festival in March, the company has announced the addition of prominent marketing and technology executive Avi Savar as President and secured high profile outside investors including 2017 & 2018 NBA Finals MVP Kevin Durant. The venture-backed company will be announcing major publishing partnerships in the weeks ahead.
“We believe that assumptions are the enemy of business,” said Avi Savar, SUZY’s President. “Millions of business decisions are made daily based on untested assumptions and the cumulative effect can be disastrous. We are building SUZY so companies can eliminate assumptions and make more informed decisions in real-time.”