Rangers Football Club Signs Exclusive Photography and Distribution Partnership With Shutterstock

The three-year agreement incorporates coverage of all Rangers’ Scottish Premiership, Scottish Cup and Scottish League Cup matches, European matches, and behind-the-scenes action.

Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, today announced an exclusive three-year partnership with Scottish Premiership Champions, Rangers Football Club, one of the most successful football clubs in the world.

Marketing Technology News: Netflix’s Biggest Competitor is Disney+ in SVOD Business

The partnership allows Shutterstock to capture and distribute real-time photography for all of Rangers’ Scottish Premiership, Scottish Cup, and League Cup fixtures, both home and away, as well as this season of UEFA Europa League, and next season’s UEFA Champions League campaign. The agreement also grants Shutterstock exclusive access to off-the-field events, including behind-the-scenes coverage of training sessions, signings, press conferences, community appearances and feature work.

Through Shutterstock Editorial, commercial partners and publishers from around the world will have real-time access to license the latest action shots from Ibrox Stadium, the home of the Rangers, and all of the club’s away fixtures.

James Bisgrove, Rangers’ Commercial and Marketing Director said: “It’s been a historic season for Rangers FC, and we’re thrilled to be partnering with Shutterstock. The collaboration will drive further commercial revenue growth, whilst broadening the club’s reach globally through Shutterstock’s unparalleled access to high-quality visual content.”

Candice Murray, VP of Editorial at Shutterstock added, “With a huge global fanbase of over 550 supporters’ clubs globally, our partnership with Rangers FC ensures these exhilarating live moments on the field are captured and accessible to audiences around the world. Adding to our comprehensive offering in the sports sector, we’re delighted to bring game day to Rangers supporters at a time when they can’t be cheering from the stands.”

The agreement is the latest of sporting partnerships for Shutterstock, its expanding roster including The English Football League (EFL), West Ham United FC, Fulham FC, Birmingham City FC, QPR and Hull City.

Marketing Technology News: Genesys Report Reveals Pandemic Driving People to Seek Connections in Unexpected Ways