The Center, a beauty multi-brand platform today announced that it has received a $15 million minority investment from Prelude Growth Partners, a private equity firm focused on high potential, fast-growing consumer brands. The Center, founded in 2019 by beauty industry veteran Ben Bennett, focuses on building and growing beauty and wellness brands. The Center develops and supports the growth of leaders and up-and-comers in the space including their in-house brands Naturium, MAKE Beauty, and Phlur.

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CEO and Founder of The Center Ben Bennett notes, “I was receiving a lot of phone calls from firms that wanted to be an investment partner to The Center, however, it was clear to me that an infusion of capital was really the secondary priority. We have had such explosive growth in the last 18 months, especially with Naturium, that we’ve become a sizable business, but we are still very much in start-up mode. I am so excited to have the support of Prelude Growth Partners and this investment will further fuel our continued expansion. In addition to providing capital to accelerate our growth, Neda and Alicia bring incredible value to our business with strong industry relationships, deep operational expertise, and genuine entrepreneurial enthusiasm to our partnership.”

“Ben is an outstanding brand architect and it’s remarkable to see how quickly he has transformed The Center into one of the most exciting multi-brand platforms in beauty,” said Neda Daneshzadeh, Co-Founder and Managing Partner of Prelude Growth Partners. “The team’s commercial instinct paired with its product ideation and creativity has made Naturium one of the fastest growing brands in the highly attractive masstige skincare category. We look forward to working with Ben and the team to continue building upon The Center’s successful model while providing operational support for its growing brands.”

The partnership marks the first for The Center, with plans to continue building their platform and investing behind their brands. The Center specializes in emerging consumer goods brands, especially those designed to reach underserved audiences of consumers.

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