Let’s face it, our industry is going through a major transformation. While progress is being made for women in the …
Verizon Is Leading Through Diversity And Inclusion
Inclusion and diversity are two of the industry’s top concerns and a focus of this year’s Women Now Master Class, …
Marketers Cannot Overlook Mobile Casual Gamers Anymore!
Perception is the reality when it comes to marketing, and perception is challenging to alter once it is formed. For …
Apps: Good for Your Business and Your Health
Mobile gaming in 2016 forever changed the way people use their smartphones. The reinvention of two different children’s media franchises, …
Why Brands Will Pay Top Dollar for Your In-App Inventory
Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety …
The Secrets to Pharma’s Success in Mobile Advertising
The Challenge The tortoise of digital advertising might pull off yet another win. In 2017, the pharmaceutical industry has learned …
It’s 2017 and you still don’t know where your ads are running
Poor-quality digital ads aren’t going away, and ad fraud is making the problem even worse. In fact, digital ad fraud …