Author

Anna Kuzmenko

Anna Kuzmenko – COO at Fiksu, a business leader and project manager with experience in strategy development, crisis management, and staff coaching. Being passionate for ad technology and video content ad monetization, Anna applies innovative approaches in the digital marketing ecosystem further advancement.

Data Management Platforms

Why Do we Need CTV Demand Side Platform (DSP)?

Anna Kuzmenko Nov 23, 2020 0

55.1 million users are expected to cut cords by 2022 which opens new doors for advertisers. According to Steelhouse's forecasts, ad spend on CTV will hit $20 billion this year. Now, the…
Read More...

Guest Authors

Should You Trust SSAI in CTV Advertising?

Anna Kuzmenko Dec 10, 2019 0

If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some are excited about it and say this is what you should be putting your…
Read More...