Author

Anna Kuzmenko

Anna Kuzmenko – COO at Fiksu, a business leader and project manager with experience in strategy development, crisis management, and staff coaching. Being passionate for ad technology and video content ad monetization, Anna applies innovative approaches in the digital marketing ecosystem further advancement.

Sales & Marketing

B2B Advertising on CTV Platforms is 2021’s Gold Rush

Anna Kuzmenko Mar 18, 2021 56

It is quite likely that you’ve spent a lot of time online glued to a device over the past year, and that is perfectly understandable. Many of us have turned to technology to cope with the isolation caused by the COVID-19 pandemic, leading…
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TV Advertising

How to Ensure Effectiveness/Measure Your Brand Campaign Performance on CTV

Anna Kuzmenko Feb 3, 2021 0

CTV advertising is gaining momentum globally. Everybody watching TV via the internet is technically considered a connected TV user or OTT (Over-the-top) video consumer. Reports point out the fact that over 80% of U.S. households have at…
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Data Management Platforms

Why Do we Need CTV Demand Side Platform (DSP)?

Anna Kuzmenko Nov 23, 2020 0

55.1 million users are expected to cut cords by 2022 which opens new doors for advertisers. According to Steelhouse's forecasts, ad spend on CTV will hit $20 billion this year. Now, the task for advertisers is to start a conversation with…
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Guest Authors

Should You Trust SSAI in CTV Advertising?

Anna Kuzmenko Dec 10, 2019 0

If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some are excited about it and say this is what you should be putting your money into. Others, however, take CTV ads with the grain…
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