Author

Bob Gaito

4Cite is the first and only full-service, Real-Time Interaction Management services provider that uses both a cooperative data network and a multi-channel interaction hub to influence purchasing activity and optimize conversion rates.

Guest Authors

Consumer Targeting: Using Purchasing Intent to Close the Deal

Bob Gaito Oct 17, 2018 0

Using a consumer’s shopping behavior to drive personalized marketing is quickly moving to the forefront of marketing technology. Driving this change is the disruptor Amazon, with other retailers scrambling to keep up. Amazon uses a…
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Guest Authors

Death of The 3rd Party Cookie

Bob Gaito Dec 11, 2017 3

The digital ad industry relies heavily on third-party cookies. These little pieces of code get placed in your browser as you move from site to site, letting advertisers collect data about your interests and serve you related ads. They…
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Guest Authors

Get a Standing Ovation from your Ad Audiences

Bob Gaito Oct 6, 2017 0

Maximize ROI by getting the Right Message to the Right People (and Measuring Results) Digital advertising is rapidly shifting toward audience-driven strategies. Brands can now focus on the audience they want to reach instead of blasting…
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