Author

Bob Gaito

4Cite is the first and only full-service, Real-Time Interaction Management services provider that uses both a cooperative data network and a multi-channel interaction hub to influence purchasing activity and optimize conversion rates.

Guest Authors

Consumer Targeting: Using Purchasing Intent to Close the Deal

Bob Gaito Oct 17, 2018 0

Using a consumer’s shopping behavior to drive personalized marketing is quickly moving to the forefront of marketing technology. Driving this change is the disruptor Amazon, with other…
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Guest Authors

Death of The 3rd Party Cookie

Bob Gaito Dec 11, 2017 2

The digital ad industry relies heavily on third-party cookies. These little pieces of code get placed in your browser as you move from site to site, letting advertisers collect data…
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Guest Authors

Get a Standing Ovation from your Ad Audiences

Bob Gaito Oct 6, 2017 0

Maximize ROI by getting the Right Message to the Right People (and Measuring Results) Digital advertising is rapidly shifting toward audience-driven strategies. Brands can now focus…
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