Bob Gaito

4Cite is the first and only full-service, Real-Time Interaction Management services provider that uses both a cooperative data network and a multi-channel interaction hub to influence purchasing activity and optimize conversion rates.

Consumer Targeting: Using Purchasing Intent to Close the Deal

Guest Authors

Consumer Targeting: Using Purchasing Intent to Close the Deal

Using a consumer’s shopping behavior to drive personalized marketing is quickly moving to the forefront of marketing technology. Driving this …

Bob GaitoOctober 17, 2018, 4:30 pmOctober 26, 2018 0 1552

Death of the 3rd Party Cookie

Guest Authors, Native & Programmatic Advertising

Death of The 3rd Party Cookie

The digital ad industry relies heavily on third-party cookies. These little pieces of code get placed in your browser as …

Bob GaitoDecember 11, 2017, 8:30 pmDecember 11, 2017 2 8964

Audiences

Data Management Platforms, Guest Authors

Get a Standing Ovation from your Ad Audiences

Maximize ROI by getting the Right Message to the Right People (and Measuring Results) Digital advertising is rapidly shifting toward …

Bob GaitoOctober 6, 2017, 8:30 pmOctober 6, 2017 0 1385