Author

Curt Larson

Curt Larson is VP of Product at Sharethrough, the leading global native advertising platform, helping publishers maximize revenue and brands earn meaningful attention by powering ads that fit into - rather than interrupt - the audience experience.

Guest Authors

Shoppable TV: Bridging Entertainment and E-Commerce for Enhanced Consumer Experience

Curt Larson Feb 2, 2024

Connected TV platforms revolutionized how people consume content while opening new opportunities for marketers to reach their target audiences. With targeting and measurement capabilities generally exceeding linear TV, CTV gives marketers a…
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Guest Authors

How Shoppable TV is unlocking the CTV treasure trove

Curt Larson Jun 30, 2023

2022 marked the first year where the average CTV viewer started to experience high-profile, shoppable TV launches, starting with the Super Bowl and QR codes. In fact, 70% of adults remember seeing a shoppable TV ad at one point over the…
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Native & Programmatic Advertising

The Rise of Outstream Video: From Fraud to Darling

Curt Larson Apr 5, 2017

As a format, outstream video has made a remarkable rise, coming out of nowhere to what is now an almost $1 billion market. Its journey from what was considered a few years ago to be a fraudulent selling practice to now being seen as a major…
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