Lidsky graduated from Harvard at 19 with an honors degree in mathematics and computer science. He then founded [x+1] with MediaMath’s Joe Zawadzki. Fascinated by the burgeoning field of “cyberlaw,” Lidsky left [x+1] and returned to Harvard to attend law school, graduating magna cum laude in 2004 as Editor of the Harvard Law Review and the only student named a Fellow of the Berkman Center for Internet & Society. Along the way, he founded Hope For Vision, a nonprofit organization to fund the development of treatments for blinding diseases and within 5 years grew it to a dozen cities nationwide and more than $5 million. In 2018 Lidsky returned to his adtech roots, founding Underscore CLT and taking the helm as its President. Partnering again with Joe Zawadzki (and MediaMath and its industry partners), Lidsky is determined to lead the development of a new technology infrastructure for digital marketing, using blockchain and related technologies to mitigate the industry’s longstanding structural challenges and to deliver on its untapped promise.