You can have two types of traffic on social media. One which is highly engaged and converts easily and one which is ‘cold’ and needs a push to visit a site and convert. Well, you can make the best use of both these two types of traffic and generate sales only if you know the ways to go about it.
Usually, the most common sources of cold traffic are those:
Popup ads or
Link exchanging networks.
Actually, converting this cold traffic into warm or hot traffic is what a good Online Marketing campaign is…