Author

Ken Brook

Ken Brook is Founder and CEO of MetaX, a blockchain technology company driving development and adoption of open platforms for digital advertising. Prior to MetaX, Brook founded several adtech companies that led to his interest in developing cutting-edge technology solutions for the advertising industry.

Guest Authors

Using AI and Blockchain to Meet the Needs of a Shifting Data Landscape

Ken Brook Jun 20, 2019 2

It’s no secret that AdTech needs a serious update. Advertisers already hold more data than they often know what to do with, and an estimated $19 billion in ad dollars is lost each year to fraudulent activities. Meanwhile, public perception…
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Guest Authors

Beware: Ad Fraud is Not a Harmless Crime

Ken Brook May 7, 2019 2

Ad fraud impacts real people with real lives, sometimes putting them in mortal danger, and we should be paying more attention to this reality. We typically think of ad fraud as click spamming, SDK spoofing, device farms, and bots delivering…
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