Marketers are increasingly turning to live streaming to broadcast events and promote their brands. It’s what viewers want. Cisco predicts …
Lauren Hallanan
Lauren Hallanan is the VP of Live Streaming at The Meet Group and a Chinese social media marketing expert focusing on influencer marketing, live streaming, and social commerce. She’s a Forbes contributor, host of China Influencer Marketing and Stream Wars podcasts, and co-author of the book Digital China: Working with Bloggers, Influencers, and KOLs.