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  • Lauren Hallanan

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Lauren Hallanan

Lauren Hallanan is the VP of Live Streaming at The Meet Group and a Chinese social media marketing expert focusing on influencer marketing, live streaming, and social commerce. She’s a Forbes contributor, host of China Influencer Marketing and Stream Wars podcasts, and co-author of the book Digital China: Working with Bloggers, Influencers, and KOLs.

Guest Authors

Why You Should Reconsider Inviting a YouTuber to Live Stream Your Event

Lauren Hallanan Nov 27, 2018 1
Marketers are increasingly turning to live streaming to broadcast events and promote their brands. It’s what viewers want. Cisco predicts that live internet video will account for 13…
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