The Changing Contours of the Video Entertainment Landscape Amidst the Lockdown

This year has become a profitable one for the streaming video entertainment ecosystem and ad-supported platforms in particular. In 2020, for the first time, streaming platforms became the #1 place where viewers come for video content, abandoning cable and live TV. Before the pandemic, ad budgets had already started following the viewers, who were gradually moving from linear TV to CTV. But since March, ad money flow has seen especially steady and fast growth. This is partly due to a surge in streaming viewership, which…