Author

Pierre Figeat

Pierre Figeat is President and Co-Founder of Admo.TV, a European leader in TV and Radio analytics, enabling advertisers to measure and optimize the online impact of their offline investments.

Admo.tv is the only analytics platform to have its own patented real-time spot recognition technology in Europe coupled with strong calculation algorithms that allow businesses to drive ROI by leveraging TV and radio audiences online.

Guest Authors

The Future of the TV Analytics Market

Pierre Figeat Aug 29, 2019

Do you ever find that choosing the right solutions to maximise the output of your TV ad campaign is unnecessarily complicated? How do solutions align, do any overlap? When getting down to the nitty gritty of TV analytics, it can seem a…
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Guest Authors

In-House vs. the Agency Model – Advertising’s Red Herring Debate

Pierre Figeat Aug 8, 2019

In today’s Advertising market, the modus operandi is efficiency and control. Brands want control so that they can be as efficient as possible; after all, being a ‘cost-centre’ in the midst of such a challenging retail environment is no fun…
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Guest Authors

For Good Measure: Your TV Ad Numbers Don’t Lie

Pierre Figeat Apr 24, 2019

Since the dawn of the technological revolution, we find ourselves in, the traditional television network operators have been caught out by disruption, and more recently, by fragmentation and market saturation. Netflix now counts 139 million…
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