Author

Ruth Russek

I'm a business intelligence consultant, and more than a buzzword, this means that my area of expertise consist of a thorough understanding of the value that can be delivered through big data analysis.

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Is January 1 Really the “Black Friday” of Fitness?

Ruth Russek Mar 31, 2018 0

The more we learn about how consumers are using mobile devices, the more we see that marketing in some industries may be off the mark. For example, our recent data study on the fitness app industry shows that the cycles of interest stretch…
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