Somer Simpson

Every industry is plagued by unethical behavior. Adtech seems to suffer the most. Advertising technology or Adtech trend continues to evolve during the pandemic crisis. It’s no secret that convolution and an overall lack of transparency permeate every corner of the adtech Lunascape. Over the years, adtech has become an industry not only built on complexity but one that thrives on it. However the industry has reached a crossroads — deep-rooted issues around competition, ethics, and privacy are all coming to a head at the same…

Facebook and Google have dominated the advertising ecosystem for many reasons in recent years, one of which has been beneficial to marketers: they make it extremely easy to run campaigns. From ad buying to targeting and campaign measurement, they give marketers everything they need all in one place. But this simplicity comes at a price. Facebook and Google only account for 34% of time spent online, meaning campaigns on these platforms only reach a fraction of your audience. What makes this realization hard to grapple with…