Author

Sonali Datta

Sonali is a content specialist who brings 7 years of experience and expertise in the editorial team of MarTech Series. She has developed content for multiple purposes, including marketing, communications, digital media, advertising, technical and non-technical documents, SEO, social and digital, catering to varied industrial sectors. Apart from writing and reading, she loves to sing and listen to music, tend her plants, cook and watch movies. She is an ardent animal lover with a soft corner for dogs!

AI/ML

Google AdWords to Comprehend Search Ads

Sonali Datta Jun 1, 2017 3

Google AdWords is about to initiate multiple machine learning innovations. Out of these, ‘in-market audiences’ for search ads stands out as the most eminent. It connects businesses with customers who are actively searching, browsing and…
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Native & Programmatic Advertising

MediaMath Tops Forrester Omnichannel Demand-Side Platform Report

Sonali Datta Jun 1, 2017 1

MediaMath scores the highest according to the report in current offering and strategy MediaMath, a company that combines data, omnichannel, media and machine learning on a single unified programmatic platform for marketers said that it…
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