Google’s Upcoming Introduction Of Core Web Vitals: All You Need To Know

Google’s decisions frequently have a rather alarming impact on the digital marketing industry. Rightly or wrongly, they strike panic and fear into the hearts of marketers. We have recently been asked by several partners for advice with regards to how to navigate Google’s upcoming introduction of core web vitals, for instance, which will be added to its page experience ranking factor from May. While these factors should certainly be taken into consideration, it’s important to note that core web vitals are made up of a…

The Green Shoots of a Digital Publishing Revival Call for Creative New Formats

Listen carefully and you might just detect a note of quiet optimism in digital media circles, as publishers reflect on selected healthy signals from 2020 and look forward to a resurgent economy, driven by pent-up savings from the long, dull months of Covid. According to data from the Association of Online Publishers and Deloitte, 53% of digital publishers witnessed positive revenue growth in Q3 2020 - up from 22% the previous quarter. What’s more, 78% of digital publishers view advertising revenue growth as a high strategic…