Marketing Technology News: Extreme Reach To Acquire Adstream, Creating First Independent Global Platform for Marketers That…

So, what can publishers do to optimise their sites and to ensure that they are ready come May? Fortunately, there are some easy steps that can be taken.

Firstly, reserve the ad space. To fix layout shift, you can reserve the space that is to be filled with an ad.

Having great page content remains paramount.  When ranking websites, while technical metrics of SEO are important, Google will still place more value on content.

It is also important to improve load times, not to have too many ads on one page and to use innovative ad formats that deliver great user experiences for consumers, increase yield and revenue for publishers and lead to better results for advertisers. In this way, digital ads can not only sell products but also build brands and ensure a positive user experience when delivered correctly.

Creative execution is key. For too long, display advertising has been used as a channel for retargeting and tactical performance. But high impact advertising has the ability to provide a platform for eye-catching creativity, with the use of captivating, engaging, high-impact technology and creative flair. In this way, brands can cut through the noise and stand out even in a cluttered digital environment – delivering thumb-stopping and engaging ad experiences that capture attention, in a respectful way.