Looking ahead to the future of programmatic advertising, server-side auctions hold the potential to disrupt how programmatic Video Advertising is …
Customer Taste: The Key to Profitable, Long-Term Relationships
Consumers make purchase decisions based on their personal Taste. When a Sales clerk asks, “May I help you?”, invariably the …
Clicktivated Brings Travel Brands and Tourists Closer Together Through Immersive Video Technology
New Partnerships with Tourism and Travel Brands Expand Clicktivated’s Reach and Increase User Engagement Clicktivated, an interactive video platform that seamlessly …
We’re Trapped in a Social Filter Bubble
As Technologists, how do we ‘pop’ the filter bubble that the tech industry helped create? Online polarization isn’t as clear-cut …
Principles Associated With Digital Accessibility Designed For The Modern Marketers Out There
Right now, web designers and the developers have the power in their hands to help the differently disabled users to …
TechBytes with Stephen Cox, VP and Chief Security Architect at SecureAuth
Tell us about your role and the team/technology you handle at SecureAuth. I serve in a multifaceted role across Engineering, …
Laying down the Foundation for a Complete Trade-In Model
With a dependable and transparent trade-in model in place, mobile and online retailers have the opportunity to offer the maximum …
Relationship Intelligence Platform Affinity Hires Four New Vice Presidents
Addition of Vice Presidents of Product, Design, Customer Success and People Expands the Company’s Executive Team During a Period of …
Battling the Web’s Most Dominant Companies to Bring Conversations Back to Communities
The spread of informational access has created an ideal environment for companies with an emphasis on social engagement, personalization, and …
TechBytes with Frank Palermo, Global Head of Digital Solutions at Virtusa
Tell us about your role at Virtusa and the team/technology you handle. Virtusa is a leading Digital Engineering and Outsourcing …
Decibel Extends its Digital Experience Intelligence to Support Mobile Apps
Decibel, the leading global digital experience intelligence provider, released Decibel for Apps, which extends its innovative behavioral digital intelligence from …
The Greatest Choice You Can Give Consumers
User-initiated rewarded video is hands down the strongest ad tool in the industry today. If you ask any publisher, they …
TechBytes with Matt Trotta, GM, North America, Playbuzz
Matt Trotta GM, North America, Playbuzz We were moved by the significant disruptions in the market for user-generated content and …
17 UX Trends That Are Better Than the Rest
Have you ever driven down a road that was incredibly uneven or bumpy? Did you ever get frustrated trying to …
TechBytes with Tal Shoham, COO Mobile at ironSource
Tal Shoham COO Mobile, ironSource Given the rapid transformation in programmatic advertising technologies, businesses are preparing for further disruptions in …
Interview with Eva Tsai, Chief Marketing Officer, Algolia
"Search will no longer be limited to a list of outcomes that are a result of entering a few key …
Sizmek DSP Brings in Contemporary AI/Machine Learning Technology for Better Programmatic Control and Efficiency
AI-Enabled Sizmek DSP Provides Agencies and Brands with Improved Insights and Total Transparency to Optimize Campaigns in Real-Time Today, Sizmek has …
Allego 5.0 Extends Best-In-Class User Experience to Trainers, Admins and Managers
Allego 5.0, The Latest Release Delivers Configurable Dashboards as Well as Improved Management and Tracking of Assigned Learning Allego has …
AdTiming Reveals How to Deliver Better UX and Ad Revenue with Innovation, Localization and Refined Operation
AdTiming Reveals Three Ways to Achieve the Balance of User Experience and Ad Revenue: Innovation, Localization and Refine Operation The …
Now, You Have LiveRamp IdentityLink for TV
LiveRamp IdentityLink for Television Is Aimed at Transforming The World’s Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based …