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user experience

Pareteum to Provide Multifactor Authentication to Rakuten Viber Users

Rakuten Viber selects Pareteum Experience Cloud for enhanced secure user experience Pareteum Corporation, a cloud communications platform company, announced that it has been selected by Rakuten Viber, a leading global messaging app, to provide API-driven multifactor authentication services for an enhanced and secure end user experience. Viber, a subsidiary of Rakuten, the Tokyo-based digital services brand active in banking, ecommerce, media, and communications, is one of the most widely adopted messaging apps in the…

Tecsys Tackles Cost of Onboarding With a Zero-Training Pack-Check User Experience

The supply chain technology company has developed a user interface that supports an intuitive onboarding architecture to contend with labor shortages and volatility Tecsys Inc., an industry-leading supply chain management software company, announced the release of its next generation pack-check user experience (UX), a refactored module in its flagship warehouse management system. With this release, Tecsys has taken the most flexible and advanced graphical UX on the market and elevated it to a near zero-training…

Overstock Appoints Mark Baker as Chief Product Officer of its Retail Division

Overstock.com, Inc. has appointed Mark Baker as Chief Product Officer of its award-winning retail shopping site. In this role, Baker will head up all product management and user experience across every customer touchpoint. He will also ensure the product organization works in lockstep with the software development organization using agile principles to bring even better experiences and value to customers more quickly. Baker began working with Overstock in 2011 and has held a number of product development roles within the…

UserReplay’s New Platform Delivers Active CX

The next generation CX Analytics Platform from UserReplay provides Active CX.  Active CX not only makes getting to the high-value digital frustrations quicker but also helps teams to dynamically improve user experience through Machine Learning triggered automations. The Active CX journey starts with the recording and analysis of every digital customer interaction.  These sessions are intelligently grouped into smart segments through machine learning and then alerts trigger automated actions in support of conversation or…

FastForward.ai Raises $8 Million Seed Round to Develop the Mobile Industry’s Most Innovative Social Media Automation Platform

FastForward.ai​, raised $8 Million in Seed funding to date, led by General Catalyst and Ulu Ventures, along with Man Capital, Correlation Ventures and Silicon Valley Bank venture debt. The funds enable FastForward.ai to develop its platform and scale up operations to create digital engagement, commerce and payments inside social media and messaging apps. FastForward.ai’s platform allows mobile operators and consumer enterprises to acquire digital customers and upsell targeted offers at a fraction of the cost compared to…

Dream11 Selects VoltDB to Power 75 Million Users on its Platform

VoltDB provides highly concurrent performance at scale to deliver exceptional user experience and lower total cost of ownership VoltDB, the only enterprise-grade data platform that meets the real-time streaming data requirements of 5G-powered applications, today announced that it has been selected by Dream Sports to power Dream11, its flagship brand. Dream11, India's largest fantasy sports platform, became a Unicorn in April 2019. With VoltDB, Dream11 delivers high performance at scale without compromising on accuracy or…

MarTech Interview with Jeff Kupietzky, CEO at PowerInbox

"AI and Machine Learning technologies are critical for being able to deliver this kind of cross-channel recognition and personalization at scale." Tell us about the technologies that brought seismic shifts in email monetization campaigns? The three biggest ones are: - The use of improved rendering technology to deliver better artwork appearance. This enabled the success of native campaigns by allowing the ads to blend seamlessly with content, and it just provides a better overall user experience. - Direct…

Conga Enriches the Customer, Sales and Employee Experience through Automation

Digital Document Transformation Suite offers new features that enable professionals to transform and automate to conquer the day, the week and the quarter Conga, the leader in end-to-end Digital Document Transformation (DDX), unveiled its future vision for the next-generation of Digital Transformation at its annual conference, Conga Connect 2020. The company also introduced enhancements across its Digital Document Transformation Suite that enable organizations to accelerate sales cycles and enhance the customer…

Akumina and BlueModus Partner to Eliminate Content Redundancy and Improve End User Experience

Akumina, the employee experience platform (EXP) powering personalized digital employee experiences, today announced a partnership with full-service technology agency, BlueModus. Together, Akumina and BlueModus provide customers with a platform-agnostic and content-centric approach to content management that is engaging and compelling to end users. BlueModus customers that want to align content management strategy with internal business processes can use the Akumina EXP to build a customizable front end experience that…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Salesforce, eBay, Microsoft Corp and RTW Retailwinds. Salesforce Update: Vlocity Acquisition, Co-CEO Keith Block Stepping Down and More… Salesforce economy is definitely booming and set to register another phenomenal quarter ahead. The world’s biggest CRM-maker for Marketing, Sales and Commerce has announced big updates this week. Zendesk to Hold Annual Analyst and Investor…

Epubor Boosts Conversion Rate by 20% with 2Checkout’s InLine Cart

New cart technology generates lower friction, faster loading times and a better user experience 2Checkout, the leading all-in-one monetization platform for global businesses, is pleased to announce that Epubor, an audio and visual content conversion software company, has chosen the vendor’s new ordering engine InLine Cart to improve conversion rates and boost online revenue. Epubor made the shift to InLine from their current setup based on improvements they saw during tests on several of their products, revealing a…

How Can You Use Research to Enhance the User Experience?

As more Marketing strategies focus on delivering an enhanced user experience, research has become increasingly popular. 70% of CEOs see it as a competitive differentiator. Digital strategies can benefit drastically from user insights and, as a result, marketers are able to provide a solution that will work best for their specific target audience. By understanding user behaviors, attitudes and needs you can ensure the success of a digital campaign. With 53% of consumers today feeling that brands are failing to meet their…

Cheetah Mobile Provides Updates on Google Collaboration

Cheetah Mobile Inc. ("Cheetah Mobile" or the "Company"), a leading mobile internet company with global market coverage, announced that it has been informed by Google that the Company's Google Play Store, Google AdMob and Google AdManager accounts have been disabled on February 20, 2020, and the associated contracts will be terminated. Marketing Technology News: Booking.com Predicts the Top Travel Trends for 2020 Pending the restoration of Google collaboration, the Company expects its ability to attract new users and…

MarTech Interview with Shawna Wolverton, SVP of Product at Zendesk

"Product Managers don’t worry too much about robot overlords taking our jobs. It is so much more art than science." About Shawna You were part of the first Localization Product Management team at Salesforce. Today, you lead Product Management at Zendesk. How has your role evolved in the last few years? My career has never been a straight line, I’ve moved in and out of Localization, Marketing and Product Management roles for the last 25 years. I took a big step back in my career to join Salesforce as their Localization…

Uninett Selects Identity Automation as the Comprehensive IAM Solution Provider for Norway’s Research and Education Sector

RapidIdentity Chosen by the Norwegian Digitization Board for Higher Education and Research Identity Automation, provider of RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market, today announced it has been selected as the IAM supplier for Norway's higher education sector by Uninett AS, a stateuser experience -owned infrastructure company leading efforts to digitize higher education in Norway. Identity Automation was selected as the IAM supplier following a detailed Uninett…

Telefónica Deutschland Selects Unisys to Deliver Secure, Next-Generation Voicemail Solutions and Services

Unisys to provide enhanced features, including visual voicemail, to improve user experience Unisys Corporation announced that Telefónica, one of the world's largest telephone operators and mobile network providers, has expanded its successful partnership with Unisys in Europe to provide secure, next generation voicemail services to millions of Telefónica Deutschland customers in Germany. Unisys communications solutions support more than 200 million mobile subscribers around the world. Under the terms of a mid-term…

WooPlus, The Dating App for Curvy People, Announces Results of Online Dating Survey Along with Most Significant Update in Five Years

Cupid's Arrow Hits the Mark as the App Announces Its Most Significant Software Update in Five Years WooPlus, the dating app which connects curvy people, as part of a commitment to deliver top tier customer experience, announced its most significant update in five years, with a fresh, new look and user experience. Launched in 2015, the WooPlus app has long been at the forefront of changing attitudes towards a body-obsessed culture and has one major goal: to provide a user experience that's a destination where curvy …

Dynatrace Adds Business KPI Anomaly Detection and Analysis to Drive Better User Experiences and Business Outcomes

Automatic Detection of Business Anomalies With Real-Time Analysis and Measurement of Application Performance and User Experience Issues Deliver Improved Business Results Software intelligence company, Dynatrace, announced new enhancements to its Digital Business Analytics module at the Perform 2020 conference. The Dynatrace explainable AI engine, Davis, has been expanded to process business KPIs, such as revenue trends, customer conversions and churn. In addition, Dynatrace now enables one-click integration with the most…

TA Digital’s Ed Kapuscinski Wins Sitecore Most Valuable Professional Award

Elite distinction awarded for commitment and dedication to the Sitecore community TA Digital, a full-service digital transformation solutions and services provider, announced that Ed Kapuscinski, Sr. .NET Architect, has been named a Most Valuable Professional (MVP) in the Ambassador category by Sitecore, a global leader in digital experience management software. Ed Kapuscinski was one of only 97 Ambassadors worldwide to be named a Sitecore MVP this year. Recognizing professionals within the Sitecore community who…

KMS Lighthouse Announces Its Launch on the Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Salesforce customers can now benefit from fast, accurate answers and enhanced user experience KMS Lighthouse announced its launch on Salesforce AppExchange, delivering one central knowledge source for immediate, precise information the moment users need it. KMS Lighthouse is a next-generation knowledge management system that enhances every business interaction. KMS Lighthouse presents businesses with a measurable differentiator as it improves overall user experience with faster response rates, step by step agent…