Crisis Messaging: What’s Your Brand Persona in This Pandemic?

Find out Which of 4 Personas Should Guide Your Brand’s Crisis Messaging  In this unprecedented era of the pandemic, customers have new needs. How consumers go about their daily lives has changed. And it’s looking like some of these changes will be here to stay. For brands, the main question is how they should be adapting their messaging and tone to reflect the new reality and needs of today’s consumers. Obvious new needs are practical. They need new ways to get home essentials and food. They’re arranging…