Crisis Messaging: What’s Your Brand Persona in This Pandemic?
Find out Which of 4 Personas Should Guide Your Brand’s Crisis Messaging
Different Tones, Similar Messaging
Finding a Brand’s Voice in Times of Crisis
And each of the four quadrants has a persona attached to it. They are:
- Is your brand or product considered an essential product or service?
- Can your business operate as usual during the pandemic?
- What’s your primary objective: awareness, loyalty, engagement, conversion?
- Who does your brand appeal to most? How much of a risk are you willing to take?
- Does your brand solve a pandemic-related need? What’s your call to action?