Browsing Tag

Aki Technologies

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from SmartBug Media, Zipwhip, InsightSquared, Aki Technologies, TimeTrade Sync, Yelp, Fastline, and SRAX. SmartBug Media Named a HubSpot Elite Partner, Becoming One of Only Six Agencies to Earn the Distinction Worldwide SmartBug Media—the leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through…

Aki Technologies Launches New Division to Focus on CPG

Moment Marketing Leader Hires Eyeview's Risa Crandall to Lead Company’s First CPG-Focused Team Consumer Packaged Goods marketers have a powerful new advantage in moment marketing now that Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments, has launched its first team dedicated solely to CPG. Risa Crandall, former VP of Sales at Eyeview, will lead Aki’s newly-formed Consumer Packaged Goods division as its VP of Strategy and Sales. She will grow the new team,…

TechBytes with Stephanie Klimaszewski, VP of Marketing at Aki Technologies

"Personalization tech powers regional call outs, product recommendations, local inventory counts and maps that drive foot traffic and sales." What are some of the changes you’re seeing in retail and how are they impacting consumer behavior? Retailers these days are easing the tension between mobile and brick-and-mortar. Brick-and-mortar stores are addressing the issue of showrooming—when people visit a store to look at a product and then buy it online elsewhere for a lower price— by pricing their merchandise…

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Mobile Advertising Leader Invests in Tech Patents, Empowering Brands to Deliver Millions of Permutations of Video Ads to Consumers Video optimization and personalization just got easier now that Aki Technologies, the leading provider of mobile moment marketing, has completed its acquisition of the intellectual property of Eyeview, the pioneering video marketing company founded with the aim of delivering 1:1 personalized video in order to drive sales for leading brands. Aki will integrate Eyeview’s technology into its…

Interview with Richard Black, CMO, Aki Technologies

"GDPR, while, of course, focused in Europe, was a big wake up call for the entire industry and made many companies take stock of how they handled data." Tell us about your role and journey into technology. What made you join Aki Technologies? The CMO job is really around leading the marketing function to ensure that Aki Technologies is clearly communicating its key benefits to clients and the broader market in a consistent and compelling way. It’s about understanding our customers’ needs and building solutions that make…

Gartner Indicates Seven Future CMO Spending Trends in Their Latest Survey

Gartner Surveys 600 Marketing Champions Across the US and the UK to Uncover Industry Trends for Enterprises to Prioritize Their Budgets and Allocate Funding Innovation emerges as the loudest thought in a CMO’s cognizance! About 16 percent of Chief Marketing Officers have confirmed that they spent the maximum on innovation in 2018 — two-thirds confirmed that spending on innovation will grow next year. The irony here is that marketing leaders admitted they are not very confident about how to innovate or exactly where to…

Aki Technologies Names Former Saatchi Creative Director Kira Shalom Head of Creative

Seasoned Advertising Leader Joins San Francisco-Based Mobile Advertising Firm to Accelerate Creative Strategy for Clients Aki Technologies, the moment marketing science company that helps brands personalize advertising through the power of mobile moments, announced that Kira Shalom has joined the company as VP of Creative. In her new role, Shalom will provide strategic creative guidance to Aki’s clients, helping agencies and brands shape  mobile campaigns that deliver the optimal creative, message and ad format during…

Aki Technologies Launches Holiday Charity Campaign “Aki Giving Moments”

Moment Marketing Science Company Helps Agencies and Advertisers Give Back This Holiday Season Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments, announced the launch of its inaugural holiday charity campaign, “Aki’s Giving Moments.” Through Aki Giving Moments, Aki will contribute a portion of its Q4 earnings to the Make-A-Wish Foundation, a non-profit organization that serves a unique and vital role in helping strengthen and empower children battling critical…

Aki Technologies Taps Global Brand Exec Richard Black for Chief Marketing Officer

Former VP Marketing for the Campari Group Joins Moment Marketing Science Company to Drive Marketing Efforts Aki Technologies, the moment marketing science company that helps brands personalize advertising through the power of mobile moments, announced that Richard Black has joined the team in the newly-created role of Chief Marketing Officer. Black most recently served as VP Marketing for the Campari Group, the 6th ranked global spirits company with more than 50 premium brands sold across 190 countries, where, during a…

TechBytes with Orr Orenstein, COO, Aki Technologies

Orr Orenstein COO, Aki Technologies "Mobile moments" are the currency for mobile marketing campaigns. Relatable moments on mobile help brands map customer experiences and how they relate to today's marketing operations at an omnichannel level. Orr Orenstein, COO, Aki Technologies explains how "mobile moments” have become an integral part of the marketing landscape. Tell us about your role at Aki and how you got here? I currently serve as COO at Aki Technologies, having overall responsibility for Operations, Client…

Aki Technologies Taps Todd Benedict as Chief Revenue Officer

Moment Marketing Science Company Rounds Out Executive Team; Launches Aggressive Sales Recruitment Efforts Aki Technologies has announced the hiring of a key C-level executive, Todd Benedict, in the newly created role of Chief Revenue Officer. This announcement comes during a time of rapid growth—Aki tripled revenue from 2016 to 2017, recently appointed Orr “The Orr-acle” Orenstein to the new role of COO and is currently expanding its sales team, recruiting ten new sellers for its regional offices. Currently, Aki…

The Great Rush: Preparing for the Data Science Success

Today, data is the ‘oil’ that is driving every aspect of the business. And, in a scientific parlance, this data is reusable, replenishable and insightful. Every insight gleaned with data becomes valuable each passing day. With the coming of age of the Internet of Things (IoT), super-connectivity, data management, and analytics, data for business is a gold rush for all modern organizations. We provide you key insights on how to start on the path to data science success and make a dash into the ‘Great Rush’. Talk to the…

MarTech Champions Pay Tribute to Stephen Hawking

I was six-years-old when the Comet Shoemaker-Levy broke apart and collided with Jupiter in 1994. That was my first brush with astrophysics and anything related to the Milky Way. That was the start of my curiosity about the Big Bang and space, and then I read Stephen Hawking's Life in the Universe. When I met him in 2001, during his visit to Mumbai (India), I realized what human brain is capable of thinking, and achieving for the entire mankind. As Katie Martell of On-Demand Marketing, put it, "Stephen was in many ways a…

“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018

In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly effect" within martech demonstrates a great metaphorical effect on the way B2B technology ecosystem is shaping up in 2018. An extension of the Chaos Theory, the butterfly effect is "the sensitive dependence on initial conditions in which a small change in one state of a deterministic …

Aki Technologies Appoints Orr Orenstein As COO

Mobile Ad Pioneer, Orenstein to Accelerate Mobile Marketing Science Platform’s Growth Aki Technologies, the moment marketing science platform, announced that Orr Orenstein has joined its executive management team as Chief Operating Officer. Offering a full suite of mobile targeting, reporting and analytics, Mobile Moments allow clients to deliver the most effective mobile marketing strategy. Orenstein had previously teamed up with Aki founders Scott Swanson and Alvaro Bravo on Mobile Theory, the industry’s first…

The Emperor Has No Clicks: Don’t Stick with Clicks

The other day I met the Head of Digital marketing for a Fortune 100 major financial institution. We were having coffee and discussing the future of digital marketing. Even though we were talking about mobile, this person was laser-focused on one thing and one thing only: Click-through rates. Their goal was to avoid the notorious low CTRs of display advertising and so they were making campaign and creative decisions based on that objective. Also Read: Swrve Extends Leading Mobile Customer Interaction Platform to Support…

Tech Bytes with Scott Swanson, CEO of Aki Technologies

Modern customers act differently across various digital channels. 2016 was the year of the mobile, and 2017 is most likely to be no different either, thanks to the proliferation of AI and newly added definitions of mobile customer experience. According to this report, with over $25 billion in spending in the US alone, mobile internet advertising now accounts for a 3rd of all internet ad spend. In spite of this, most marketers continue to fall short in deciphering customer needs and creating micro-moments throughout the…