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Voxpopme Integrates Affectiva’s Emotion AI to Enhance Video Research Analytics

Video survey specialist Voxpopme has announced its partnership with Affectiva, the leading emotion measurement technology company. Marketers can now extract key insights from their research campaigns using video snippets with enhanced emotional analytics. Affectiva’s Emotion AI software will now be available with Voxpopme video insight platform. It will enable marketers to meticulously analyze facial expressions within videos, converting it into powerful emotion data. Users of Voxpopme’s video insight platform can leverage…

Facebook Priming up Mid-Roll Ads; To Share 55% Ad Sales Revenue with Publishers

Video advertising will flood Facebook very soon. 2017 will see the arrival of Facebook mid-roll ads. After Facebook introduced mid-video ads for Live broadcasts, it is now ruminating about letting publishers insert ads in non-Live videos too. The idea is still in its testing stage. By monetizing its video sharing and streaming platform, Facebook is planning to become the “king of video content” in 2017. According to credible sources in video advertising industry Facebook boss Mark Zuckerberg wants users to watch more ads…

B2B Influencer Marketing 2017: Are You Playing the Waiting Game

“A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” - Scott Cook, founder and CEO of Intuit. When consumers turn into your influencers, it is a boon towards generating more output from your marketing efforts. Influencer marketing is a definitive trend on the rise acknowledged by top marketers. Traditionally used by consumer brands to tell their brand stories, marketers adopting influencers for B2B promotion is a recent phenomenon. For valuable lead generation and sales…

Salesforce’s Second Annual State of Service Report Released; Spotlight on the Future of Customer Service

Salesforce, the leading CRM firm, has released its Second Annual State of Service research report, uncovering insights from more than 2,500 customer service professionals. The latest Salesforce report highlights the impact of smart technologies on service protocols and marketing response towards meeting inflated customer requirements. According to Salesforce’s Second Annual State of Service Report, it requires a unified platform to deliver smart customer experience across the enterprise. Executives wielding the right…

Tod Nielsen Appointed as CEO of FinancialForce; Move Hints Cloud ERP Disruption

FinancialForce, an enterprise cloud-based resource planning company, named its new CEO after its Founder-CEO stepped down on Friday. In a surprise move, CEO Jeremy Roche will make way for enterprise cloud specialist Tod Nielsen, the former CEO of Heroku and COO of VMWare. This is a strategic move to acquire more scalability for FinancialForce, considering Nielsen’s reputation as a platform game maker. Tod Nielsen’s arrival will boost growth for FinancialForce, which is expected to touch $100 million as annual revenue in…

inBar Beacon: Mobile-For-Retail Marketing Gets Its Next Eye Candy

Beacons are increasingly being projected as the “lighthouses” for mobile users.  Brick-and-mortar retailers and mobile marketers promptly add beacons to guide customers. In a major push to beacon marketing and contextual advertising, inMarket announced a strategic partnership with AMI Entertainment Network, for installation of inBar beacons across the US. AMI is the leading provider of digital jukeboxes and video systems to bars and restaurants in the country. Mobile-for-retail marketing solutions firm inMarket chose 2017…

Salesforce Invests in CloudCraze, Who Raise $20 Million in Series A Funding

Working with Salesforce is infectious for its partner; albeit a productive one. Beginning the year with a bang, continuing with its traditional celebratory mood since 2015, CloudCraze, Salesforce's natively-built enterprise e-commerce platform, has secured $20 million in funding. The Series A funding is led by Insight Venture Partners, partnered by Salesforce Ventures. The latest round of funding is expected to accelerate B2B commerce product development and team expansion across the US and EMEA. CloudCraze, as…

TruOptik launches OTT Marketing Cloud at 2017 Consumer Electronics Show

Digital media intelligence company TruOptik chose the 2017 Consumer Electronics Show (CES) as a platform to announce the launch of a new OTT Marketing Cloud. According to TruOptik, the latest cloud platform is designed to measure, activate, analyze and attribute advertising campaigns for connected TV exclusively. It will deliver innovative features to both advertisers and publishers with cross-screen, audience-based targeting agility. Features of OTT Marketing Cloud Marketers can finally lay hands on an all-inclusive data…

Magento Raises $250 Million Funding from Hillhouse Capital; To Scale Omnichannel E-Commerce Operations in Asia

Open source e-commerce platform Magento secured $250 million funding from Chinese alternative investment firm Hillhouse Capital Group (“Hillhouse”). The latest round of funding will boost Magento’s global expansion plans, especially in Asia. The funding will help the omnichannel e-commerce solution provider focus on becoming an independent firm. The parties were not available for any comment on the stake Hillhouse holds in Magento following the investment. According to The Financial Times, the current Magento’s valuation…

Snapchat Extends Moat Capabilities to European Advertisers to Boost IPO Plans

Snapchat is all set to repeat and even exceed its phenomenal run from the last year into 2017. The multimedia mobile application will launch a new ad measurement tool for advertisers in Europe. In its bid to become the go-to ad shopping center for advertisers in Europe – UK and France specifically, Snapchat is offering them Moat capabilities. The new Snapchat Moat partnership capabilities will enable European advertisers to evaluate the effectiveness of their video ad campaigns. Snapchat is taking ad measurement very…

Medium CEO Plants Blog Time-Bomb; Announces Job Cut and New Business Model

How many times have you heard about management blogging about a new business model, hinting sure shot job cuts? While it's rare, Medium co-founder did exactly that on 3 January. He removed 50 employees, to grow company's future. Instead of an office press release, the online content publishing firm's founder took to blogging to place the management "time bomb" on its employees. Medium, an online content publishing firm founded by Twitter co-founder Evan (Ev) Williams will sport a trimmer business model in 2017. In coming…

Falcon New Social Media Tool To Drive Major Marketing Campaigns in 2017

Falcon.io, a Copenhagen-based customer experience platform, has announced the release of a new digital tool to streamline marketing efforts in 2017. The unified social media tool is a single app model laced with all the latest marketing features. Marketers can use this tool to discover, attract, engage and nurture customers across all online platforms using social data. Easy-to-use and backed by cutting-edge real-time data analytics, Falcon digital tool is one-stop data shopping center for social media organizations.…

Windsor Circle Predictive Analytics Now Open To Omnichannel Advertisers

Windsor Circle, the Durham NC-based predictive lifecycle analytics, and retention marketing company announced its latest martech offering for clients. Retailers can now leverage Windsor Circle Predictive Analytics data seamlessly from its 1:1 retention automation platform to drive omnichannel advertising campaigns. The latest addition into its predictive analytics lifecycle platform will enable marketers to create impactful marketing campaigns using actionable data. Windsor Circle Predictive Analytics is powered by its…

Facebook Copyright ID System To Curb Infringements and Fake News

If YouTube can do it, why can't Facebook? Oh, wait! Facebook does request its users to take down copyrighted content "if" its software manages to pick any infringements. In 2017, things will change. World's most popular and most active social networking site is currently developing a cutting-edge content recognition system to effectively stem the issue of copyright infringements proactively. With its own in-house content recognition system, the social media giant is expected to curb the growing notoriety of “fake news” as…

AppDynamics IPO Officially Confirmed, Aims Raising $100 Million

San-Francisco, CA-based company startup AppDynamics finally commenced its Initial Public Offering (IPO) process. The application performance monitoring and management solutions company filed the mandatory S-1 form with the Securities and Exchange Commission (SEC) last week. AppDynamics, which provides real-time business and application performance management technology to Salesforce and IBM, is aiming to raise $100 million through US IPO. As per the S-1 filing guidelines, AppDynamics will be listed on NASDAQ under the…

Avetex Becomes Genesys Value Add Reseller; Will Amplify Seamless Customer Experience

Avtex, a renowned end-to-end customer experience (CX) deployment partner for Microsoft, will now cater to Genesys. It will offer premium CX technology solutions to Genesys as part of its strategic collaboration. It will now feature as Genesys Value Add Reseller; building, delivering and supporting products and solutions available on the Genesys Customer Experience Platform. Genesys is an omnichannel CX optimization and workload management platform that sells cloud-based and SaaS to mid-sized and large businesses.  …

TimesSquare Acquires 50,740 New Shares in Salesforce.com Inc (CRM)

TimesSquare Capital Management LLC, a leading research-oriented investment management company, has acquired fresh shares of Salesforce.com Inc. It was revealed from its latest filing of Form 13F with the Securities and Exchange Commission (SEC) for the third quarter of 2016. According to the filing, TimesSquare has acquired 50,740 Salesforce shares stock with an estimated evaluation of US $3.6 million. On the opening day of 2017, Salesforce shares traded at $68.46, 1 per cent down from its last recorded standing.…

Facebook Pouncing On Offline User Data to Consolidate Its Ad Targeting Efforts

Without Facebook, marketing would be a mistake. To strengthen this belief, Facebook is refining its ad targeting methodology. In 2017, it will pounce on user's offline data to maximize ROI from ad-spend campaigns done on Facebook. It will collaborate with six mega-data collection, verification and analytics firms in 2017. From a purely social media and networking site, the Menlo Park-based company has grown into a major advertising platform in recent years. In a bid to consolidate its ad targeting efforts, Facebook now…

New Year Surprise: Amazon Testing Waters with Google PLAs?

Amazon is gearing up for the New Year 2017 in a rather unprecedented manner. The e-commerce giant was seen testing its Product Listing Ads (PLAs) on Google AdWords. This is the first time Amazon has put its product search using texts and images across all e-commerce platforms on AdWords since 2012. Most contemporary retailers are opting for PLAs as the primary platform for Google Shopping. Amazon advertisers are keen on growing their PLA footing to dominate desktop and mobile search results. In 2012, Google’s Product…

Meet FlockOS, World’s First Enterprise Chat Operating System

Move aside desktop and mobile operating systems. 2017 will see the rise of chat operating systems. Flock, the leading enterprise messaging platform, announced the arrival of its latest innovation—FlockOS, just a week before 2016 ended. With its debut, FlockOS becomes the world’s first Chat Operating System (COS). Flock switched territories from a live message platform provider to an app-based ultra-powerful COS developer swiftly. The latest COS will enable app developers to build enterprise-centric chatbots, intelligent…