New Tool from HYPR Allows Brands that Work With Multiple Influencers to Identify Duplication in Audience
HYPR, the world’s leading influencer search and discovery directory, providing real-time analytics for social media influencers, has announced the launch of its Unique Audience Tool. The Unique Audience Tool allows marketers to evaluate the level of contribution an influencer provides to a campaign by understanding how much of their audience has already been reached through other influencers.
On the heels of this latest development, HYPR has also announced the opening of its first European office in London.
On one dashboard, users can view the key interests, age, gender, ethnicity, location, and the number of unique followers for a list of influencers — key information that’s essential to planning an effective and targeted influencer campaign.
Gil Eyal, CEO and Co-Founder of HYPR, said,“Brands tend to treat influencer audience numbers as unique, but the truth is this varies greatly. If you activate all Kardashian Sisters, you’ll end up reaching a much smaller number of followers than you might expect. Of course, this varies greatly among groups, and other influencers might have completely unique followings.”
The Unique Audience dashboard displays the total reach for a number of influencers combined, as well as the unique reach. Key audience interests are displayed, as well as combined audience characteristics for gender, age, ethnicity and location. Additionally, a graph details the number of unique followers exclusive to each individual influencer.
This tool is the first to allow marketers to strategically curate a list of influencers with distinctive reach for specific campaigns, eliminating audience overlap and ensuring that unique followers are exposed to promoted products and brands.
“HYPR is committed to its mission of replacing vanity metrics in the Influencer Marketing space with actionable data and analytics. Influencer marketing is a form of digital marketing and it should be measured as such,” added Eyal. .”
New Office in London
The opening of the London branch allows HYPR to expand on its geographic footprint, and to provide its European clients with a more robust service experience.
The office will be led by Jon Lawford, Business Development Director – Europe. With over a decade of experience working in sales for various social media companies, Jon’s primary focus is to expand HYPR’s UK and European operations, and growing the sales and account management teams.
“I’m very excited to announce the opening of our London branch. We believe there is a tremendous opportunity to introduce cutting edge analytics into the Influencer Marketing industry that is growing rapidly in Europe,” added Eyal.
Currently, HYPR’s in-depth influencer marketing platform houses profiles and audience demographic information for over 10 million influencers across major social channels—making it the world’s largest and smartest influencer index. Marketers can reach large audiences at scale by targeting influencers based on their audience demographics such as age, location and interests. Having access to these audience insights is essential to running a successful influencer marketing campaign.