Browsing Tag

HYPR

HYPR Announces Major Upgrade to its Influencer Search Index

Hypr’s Index Now Contains over 12 Million Influencers and Automatically Adds Tens of Thousands Each Month, Making It the Largest and Most up to Date in the World HYPR, the market leader in influencer data and audience analytics, announced a major update to its influencer search and discovery solution. The solution, which covers over 12 million influencers across all major social platforms, ranks influencers based on their actual impact on conversations in a specific topic, as opposed to traditional ranking methods which…

Interview with Jon Clarke, CEO, Cyance

"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the next few years." Tell us a little bit about your role at Cyance? My role has changed dramatically over the past few years. I started out as the Managing Director of Cyance when we were a B2B Agency.  I saw that buying behaviors were changing, forcing a need for change in the way B2B brands and agencies think about Marketing and Sales. I became an inventor of what ultimately turned into our platform,…

MediaCom And HYPR Launch Influencer Campaign Optimization Tool to Improve Audience Reach

The New Influencer Campaign Optimization Tool Will Enable Advertisers and Marketers to Identify and Improve the Reach and Impact of Their Social Influencer Campaigns by Eliminating Duplicate Audiences Across Influencers In the latest announcement, MediaCom and HYPR, have announced the joint launch of a new Influencer Optimization Tool -- the first of its kind in the influencer marketing industry. HYPR is a leading data-driven influencer platform. Influencer Campaign Optimization Tool was developed jointly with the aim of…

HYPR Launches Designated Market Areas (DMA) Tool For Influencer Audiences

Proprietary Tool Allows Marketers to Identify Influencers with a Sizable Audience in a Specific Area HYPR, the market leader in influencer analytics, announced it has launched a Designated Market Areas (DMA) search functionality for Influencer discovery. The advanced feature allows marketers to identify the precise location of influencer audiences. As the influencer marketing industry’s first tool of its kind, DMA based discovery helps marketers connect with the appropriate influencers by recognizing ones with a high…

HYPR Launches World’s First Unique Audience Tool For Influencers; To Open A Branch in London

New Tool from HYPR Allows Brands that Work With Multiple Influencers to Identify Duplication in Audience HYPR, the world’s leading influencer search and discovery directory, providing real-time analytics for social media influencers, has announced the launch of its Unique Audience Tool. The Unique Audience Tool allows marketers to evaluate the level of contribution an influencer provides to a campaign by understanding how much of their audience has already been reached through other influencers. On the heels of this…