Hypr’s Index Now Contains over 12 Million Influencers and Automatically Adds Tens of Thousands Each Month, Making It the Largest and Most up to Date in the World
HYPR, the market leader in influencer data and audience analytics, announced a major update to its influencer search and discovery solution. The solution, which covers over 12 million influencers across all major social platforms, ranks influencers based on their actual impact on conversations in a specific topic, as opposed to traditional ranking methods which focus on follower count or engagement. The new functionality currently recognizes over 30,000 conversation topics.
“It’s time for the industry to move past stale three-year-old limited databases,” said Gil Eyal, Founder and CEO of HYPR. “Our new engine follows Google’s lead and assigns influencers a score that varies based on their influence on a specific subject and in specific conversations. You might be extremely influential in one context and not at all in another.”
In addition to topics, the tool allows brands to identify influencers who have recently used a keyword, a hashtag, or have mentioned a brand or another influencer in their posts. The results are updated every six hours, to ensure brands are presented with influencers who are currently influential in a specific space and have an audience that will engage with their message.
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“While it’s valuable to know if someone was a mommy blogger three years ago, if you are trying to sell pregnancy related products, you really need to know which of the millions of mommy bloggers out there is speaking with her audience about pregnancy – right now,” added Ryan Berger, Senior Partner at HYPR. “There are over 10 million people on Instagram with more than 10,000 followers each. Tracking them manually, or even discovering them is virtually impossible. You need to be able to quickly discover and then evaluate which of the millions of influential accounts currently speak to your audience about the subjects that matter to you”.
One additional component that HYPR is introducing is the ability to break down topics into more granular sub-topics. Beauty for example is broken down into multiple smaller sub-topics including eyeliner, haircare, lipstick, skincare, makeup, eye shadow, perfume, and more.
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The new update is part of HYPR’s larger goal of completely automating the world of Influencer Marketing. To date, it offers tools to discover, evaluate, engage, track and pay influencers in an automated fashion. The company is planning on releasing a fully automated tool by the end of 2019.
“In the early days of the web, Yahoo has a manually updated website index. This did not scale and Google was able to insert automation and artificial intelligence into the indexing the handle the millions of websites that popped up every month. HYPR is introducing a similar solution to the Influencer Space which has grown to the point that traditional manual indexing cannot keep up.” said Eyal.
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