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audience analytics

Vsblty and Retailigent Media to Introduce Customer Engagement, Audience Analytics Technology

VSBLTY Groupe Technologies Corp., a leading provider of security and retail marketing technology, and its Mexico partner Retailigent Media have been contracted to provide advanced audience analytics and customer engagement technology in a Mexican chain of pet stores, it was announced today by VSBLTY Co-founder & CEO Jay Hutton. Retailigent Media, with offices in Mexico and five other Latin American countries, is the leading company in Mexico for smart retail solutions, analytics and smart displays. Retailigent…

Samba TV Taps Oracle Moat to Measure Viewability of CTV Ads

Samba TV, the leading provider of global TV data and audience analytics, announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions. “With over four billion available impressions for brands every month, and 100 percent of them measurable and addressable, Samba’s CTV advertising is an essential solution for our clients and a key growth driver for our industry. What’s unique about Samba’s Audience products across CTV and…

Samba TV Acquires Wove, Expanding the Industry’s Leading Connected TV Advertising and Technology Stack

Samba TV, the leading provider of global TV data and audience analytics, announced that it has acquired Wove, a data integration platform that will strengthen Samba’s advanced data onboarding and activation capabilities, opening the door for advertisers to apply first-party data to targeted connected TV and cross-screen advertising. Terms of the deal were not disclosed. This is the third acquisition for Samba in the past year, following Screen6 and Axwave, as the company continues to assemble a powerful technology stack to…

Randi Barshack Joins Samba TV as Chief Marketing Officer

Experienced Tech Marketer Tasked With Driving Growth for TV Data Leader Amid Changing TV Landscape Samba TV, the leading provider of global TV data and audience analytics, announced today that Randi Barshack has been hired as Chief Marketing Officer. In her new role, Barshack will oversee Samba TV's global marketing strategy and execution. Barshack will be based at Samba TV's headquarters in San Francisco and will report to CEO Ashwin Navin. "I was immediately attracted to Samba TV as the leader in the TV data and…

HYPR Announces Major Upgrade to its Influencer Search Index

Hypr’s Index Now Contains over 12 Million Influencers and Automatically Adds Tens of Thousands Each Month, Making It the Largest and Most up to Date in the World HYPR, the market leader in influencer data and audience analytics, announced a major update to its influencer search and discovery solution. The solution, which covers over 12 million influencers across all major social platforms, ranks influencers based on their actual impact on conversations in a specific topic, as opposed to traditional ranking methods which…

Mobfox Introduces Audience Analytics for Better In-App Monetization

The New Offering, Audience Analytics, Includes a Game-Changing Dashboard Enabling App Developers to Acquire Lookalike Users with the Click of a Button Global mobile advertising platform Mobfox has announced the launch of its new Audience Analytics developer offering with actionable insights about publishers’ app users. New features include an in-depth dashboard and optimized lookalike user acquisition capabilities. At the time of this announcement, Gil Klein, Managing Director of Mobfox, said, "Our new offering…

Tru Optik and NinthDecimal Partner to Power Over-The-Top Television Ad Targeting and Attribution

Tru Optik, the only audience measurement and data management platform built for over-the-top (OTT) television, today announced a partnership with NinthDecimal, the marketing platform powered by location data, that will allow marketers to leverage consumers’ physical-world shopping, dining and lifestyle behaviors for OTT television ad targeting and campaign performance assessment. Powering NinthDecimal’s suite of products are trillions of data points generated every month from over 135 million unique devices. As the …