MarTech Series’s Marketing Technology Highlights of The Week: Featuring IBM, Zuora, SOCi  and more!

What does it take to build ROI driven ad formats in a crowded digital market? And how can marketing leaders and CMOs use optimized tactics to deliver integrated customer experiences? Find out from our latest martech highlights of the week:

Marketing Tech Quote-of-the-Week!

There’s a massive opportunity for AI to combine data from across customer touchpoints to drive truly personalized, 1:1 marketing. This is something the industry has been talking about for years, but few have actually delivered on. With AI, every company can have the tools needed to provide personalization across the customer journey for each individual customer,  something we’ve come to expect from big companies that have the resources.

Chris Koehler, CMO at Twilio

MarTech Shout-out-of-the-Week!


HubSpot is an AI-powered martech platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot’s integrated platform enables you to grow your business faster by focusing on what matters most: your customers.

Top MarTech News of The Week: 17th to 21st June

MarTech QnA with the Expert

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To effectively utilize customer insights, it is important to leverage tools that capture and analyze conversational data across various channels. In an era where consumers engage with brands through a wide variety of channels, from chatbots to social media to email to phone, customers expect consistent and attentive interactions across all.

Carlos Aragon, Senior Director, Product Marketing @ Vonage


MarTech Articles on First-party Data, MarTech CDP myths, Marketing Tech Measurement Tactics and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 204: Website Personalization Best Practices with David Brutman, Chief Product Officer, Co founder of Folloze

Episode 203: Sales Trends Dominating 2024 with Andy Kankula, Vice President of Business Development at Sion Power

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