Taboola Joins Forces with Getty Images to Make Creative Testing Easier for Marketers
Marketers Gain Instant Access To Diverse,High-Quality Creative During The Ad Creation Process For Easy Ad Optimization
Taboola, the leading discovery platform for marketers and publishers, has announced a new partnership with Getty Images. The partnership would allow Taboola to leverage Getty’s world class library for high-quality, impactful images for their content discovery campaigns. The service is available to all Taboola users at no additional cost.
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As Taboola clients upload content within the Taboola platform, they will automatically receive suggestions through Getty Images that relate to the page, product, or app they want to promote across the web. Marketers can then refine the image options by adding or removing keywords to generate more relevant suggestions.
Taboola encourages marketers to test multiple headlines and images within a campaign to see which combination generates the most engagement and conversions. By instantly providing numerous image alternatives, this new feature will make creative testing easier for Taboola’s clients.
Adam Singolda, CEO and Founder, Taboola, said, “We want every Taboola campaign to be both simple to launch and as successful as possible. Our partnership with Getty Images will make it quick and seamless for marketers to choose from among an array of high-quality, relevant images for each campaign; test and optimize those images for performance; and maximize results.”
Singolda had mentioned how Taboola was conceived to build a “sort of search engine, but in reverse.” Getty Images’ deep and diverse image collection will help marketers create the most effective and engaging campaigns to reach their marketing goals.
Michael Dreyer, Senior Director, Business Development, Getty Images, said, “Consumers are more visually literate than ever, making it crucial that the right images are selected to land your message in today’s noisy consumer environment. As the industry leader for over 20 years, Getty Images is home to a depth and breadth of powerful content that is second to none and through this partnership Taboola clients will have efficient and curated access to 80 million of these premium still images and illustrations.”
Currently, Getty Images is the most trusted and esteemed source of visual content in the world, with over 200 million assets including photos, videos, and music, available through its industry-leading sites www.gettyimages.com and www.istockphoto.com.
The Getty Images website serves creative, business and media customers in almost 200 countries and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers.