Author

Todd Krizelman

Todd heads MediaRadar, which develops industry-leading applications to improve ad sales at media companies. He has previously worked at media services behemoth Bertelsmann. He was co-founder of Theglobe.com, an online community. He has an MBA from Harvard and has also studied at Cornell University.

Guest Authors

Two Ways Brand Safety is Affecting Demand-Side Platforms

Todd Krizelman Feb 23, 2018 1

According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation has been tarnished by the accidental placement of ads alongside controversial content.…
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