Frndly TV Taps Magnite to Monetize CTV Inventory, Grow Ad-Supported Revenue

Magnite will serve as primary SSP connecting advertisers with premium inventory distributed across the vMVPD’s channels

Frndly TV, the leading national provider of affordable, live TV for the whole family, announced that it has selected Magnite as its ad server and primary SSP in a bid to grow its ad-supported revenue streams. The announcement comes as the vMVPD continues to expand its offerings following consistent month over month growth.

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Launched in October 2019, Frndly TV is the first multi-channel live streaming service available for under $10 per month. Frndly TV provides feel-good programming at an affordable price across 30 channels — and has quickly become a valued and trusted brand among its customers and fans. With ad-supported streaming on the rise, working with Magnite opens up new opportunities for buyers to place their campaigns around Frndly TV’s loyal subscribers with premium, brand-safe inventory. Frndly TV also brings an attractive audience for advertisers as more than 60% of subscribers are female, an estimated 55% are 18-54, and more than 3/4s of its customers own their home.

Frndly TV selected Magnite to power its advertising revenue growth and enable the streaming platform to capture the full value of its inventory across every screen. As the largest independent SSP, Magnite’s CTV and video capabilities provide best-in-class technology for omnichannel monetization. As part of the integration with Magnite, Frndly TV is also utilizing SpringServe ad serving and inventory management technology, now part of Magnite, to optimize yield more effectively.

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“As a company focused on delivering an affordable, feel good streaming experience, we’re pleased to be working with Magnite to further grow our advertising revenue as our business scales,” said Steve Sklar, Head of Advertising Sales for Frndly TV. “Magnite’s ability to deliver seamless ad experiences combined with the expertise of its teams have already added meaningful value to our bottom line and are helping us maximize our platform’s capabilities, which have translated to growth of our ad business.”

“As more consumers gravitate towards high quality ad-supported streaming services, we’re excited to support Frndly TV’s growth,” said Ryan Kenney, VP, CTV Platform at Magnite. “Advertisers are always searching for more efficient ways to reach engaged audiences in premium, brand safe environments, and Frndly TV’s service delivers just that.”