LiveOne Announces Strategic Media Partnership With Empire Media Group For An Eight-Figure, Multi-Year Deal

By PRNewswire On Nov 9, 2021

Deal Adds 33 Million EMG Users to LiveOne’s Distribution Network

LiveOne, a global platform for livestream and on-demand audio, video, and podcast/vodcast content in music, comedy, and pop culture, and owner of LiveXLive, PodcastOne, Slacker Radio, React Presents, Gramophone Media, and Custom Personalization Solutions, announced today that it has signed an eight-figure deal with Empire Media Group, Inc., (EMG), the privately-owned digital-first media company that includes Grazia™, RadarOnline.com™, OKmagazine.com™, Knewz™, Front Page Detectives™, The Royal Observer™, and a variety of other titles within its growing portfolio and subsidiary mix.

Under the terms of the partnership agreement, EMG will provide advertising and creative services to LiveOne to support the marketing and commercialization of LiveOne’s consumer-facing brands and drive membership of LiveOne’s new offerings. Likewise, LiveOne will support the growth of EMG brands throughout its media schedule and events calendar. The strategic cross-promotional partnership commenced Nov. 1, 2021 and will run for the duration of three years.

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EMG expects to leverage the first of the advertising services provided by LiveOne at the FIBA 3×3 Americup + Music Lives Ballerfest and LiveXLive Presents: Miami Edition kicking off November 12, 2021. EMG brands will be featured on the LED screens and basketball court for the Celebrity 3X3 Basketball game featuring legendary boxing champion Floyd Mayweather (coach), Grammy-nominated artist Flo Rida (coach), Streetballers, and influencers Bone Collector, White Iverson, Hezi God, and Chris Staples.

The lineup for Music Lives: Ballerfest is expansive, spanning across Afrobeat, EDM, Hip Hop, Latin, R&B, and country music, featuring live, in-person performances from rising stars Mariah Angeliq, Vintage Culture, Alvarado Diaz, Key Glock, DJ Irie, Shenseea, Tkay Maidza, and more. These artists join the already announced virtual performers Wiz Khalifa, Pitbull, Trey Songz, Trace Adkins, Nelly, Monsta X, Sk8, Lil Tjay, G Herbo, Olivia Lunny, Cannons, Bryce Vine, Marc E. Bassy, Gianni & Kyle, and Jake Miller. Music Lives: Ballerfest festival will have72 hours of live and virtual music performances from over 150 artists to be livestreamed on LiveOne’s LiveXLive platform.

Additionally, EMG brands will be featured sponsors and advertisers across PodcastOne’s network which includes series from their growing female vertical-like award-winning Off the Vine with Kaitlyn Bristowe, the infamous LadyGang and true crime franchises like American Nightmare. For its part, LiveOne will receive prime placements across EMG’s growing network of media brands.

In October 2021 alone, EMG brands were visited or read by more than 33 million users, ranging from the Premiere Edition of the print publication Grazia USA to the company’s record-breaking month for highest ever digital consumption.

LiveOne’s CEO and Chairman, Robert Ellin, stated, “This agreement with EMG uniquely positions LiveOne for exponential growth backed by data. In EMG, we have found a modern media company that truly understands how a diverse and rich portfolio of brands can help deliver powerful marketing and – ultimately – revenue solutions. The pedigree of EMG and its reach will accelerate the growth of LiveOne.”

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