Sanwire Corporation, a diversified company focused on technologies for the entertainment industry, and its wholly owned subsidiary Intercept Music, Inc. (“Intercept”) announced that it has completed the acquisition of North Carolina-based Art is War Records (“AIW Records”).

AIW Records is a record label with distribution, marketing, and sales services. Focused on independent artists, AIW Records offers the expertise, infrastructure, and scalability of a big label, delivered with personal attention and support. Services include AIW Distribution to digital and physical stores; full-service marketing support including social media, email, and SEO; and artist and band talent management.

Marketing Technology News: Time to Rethink your CRM Advertising Strategy, Courtesy Latest IAB Report

The acquisition accelerates Sanwire’s diversified business plan and growth opportunities. Both AIW Records and Intercept will benefit strategically from customer sharing, cross-product selling, vertical integration, and expanded service offerings. Intercept Music’s cohort of partners and ambassadors, and new services such as Intercept Plus, will be available to AIW Records artists, and Intercept artists will gain access to AIW Records’ complementary offerings. Intercept will become the promotion, marketing and distribution provider for more than twenty (20) established artists on the AIW Records label, including music groups Bleed the Sky, Eye of the Enemy, Skinlab , and more.

From a revenue growth standpoint, Sanwire and Intercept will begin capturing existing AIW Records artists’ royalties immediately, and then expand revenue opportunities through extensive service offerings including marketing, promotion, and distribution via the Intercept Music platform.  Intercept will also create new sources of revenue for AIW Records artists and bands from their new invitation-only Intercept Plus label services program, which includes merchandise sales, YouTube channel management and targeted advertising.

Marketing Technology News: Zendesk Joins Salesforce and Microsoft in Gartner’s Magic Quadrant for CRM Customer Engagement Center

Under the terms of the acquisition agreement: (a) Sanwire will acquire 100% of AIW Records, which will operate as a wholly owned subsidiary of Sanwire, alongside Sanwire’s wholly owned subsidiary, Intercept Music; (b) Sanwire will acquire AIW Records account receivables totaling approximately $55,000 as well as all future rights and interest to multiple revenue streams; and (c) Sanwire will extend a management agreement to AIW Records’ key manager.

“We are very excited about completing the acquisition of Art is War Records,” said Chris Whitcomb, CEO of Sanwire. “Our earlier acquisition of Intercept Music cemented a solid foundation for Sanwire. Our second acquisition of the Art is War Records label builds on that foundation by expanding our aggressive rollout plans and rapid revenue growth. We will be selective in our acquisition strategy and focus on companies that are currently generating revenue.”

Marketing Technology News: Centrify Debuts Reliance Partner Program for Identity-Centric Privileged Access Management