Google’s decisions frequently have a rather alarming impact on the digital marketing industry. Rightly or wrongly, they strike panic and fear into the hearts of marketers. We have…
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In an industry with a lot of buzz words and a number of competing partnership and affiliate vendors, it can be hard to understand what is really on offer. And as a brand looking to…
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I believe brands stand at the cusp of a technological renaissance with a tremendously bright future – or at least the potential for one. But getting there means overcoming a lethal…
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Businesses across the globe are on a precipice. According to an article, which appeared in The New York Times on April 9, 2021, “Huge swaths of the economy shut down last spring and are…
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Artificial intelligence has been a hot topic for decades, but now, businesses everywhere are finally starting to take notice. AI is not just an interesting concept anymore - it's…
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It’s standard practice for marketers to measure the ROI of their efforts, though oftentimes the extent of their measurement is assessing impact on overall brand revenue. However, such a…
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With the impending changes to cookies, consumer privacy, and device IDs, it's no wonder that marketers are frustrated. From audience targeting to mapping accurate customer journeys,…
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My staffing business was $600,000 in debt and 60 days away from completely running out of cash. It was 2006, and I was crying on a curb outside of my company, Diversified Industrial…
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Unfortunately, a website is no longer enough for a significant or successful digital presence. Essentially, a presence is non-existent without some consideration of search engine…
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In this rapidly changing world a large number of businesses have been eagerly engaging in digital transformation to streamline their arduous processes and boost ROI. New trends and…
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The COVID-19 pandemic has affected industries across the globe, but most perhaps none so directly as health care. While the most obvious changes have occurred in how and where care is…
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Market context In many major markets around the world, particularly the U.S. and U.K., 2021 looks like it’s going to be a very different and very much more positive year than 2020.…
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Last year’s surge in e-commerce sales will not be remembered as a pandemic-era phenomenon that eventually gave way to a return to brick-and-mortar normalcy. Instead, it will be marked…
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In 2020, digital customer acquisition and retention strategies took a front seat to accommodate for the meteoric rise in e-commerce. As we turn our eyes to what 2021 holds, brands must…
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The post-pandemic economic recovery view is now beginning to come into focus. According to the U.S. Federal Reserve, the jobless rate will fall to 4.5% this year (from 6.2% as of…
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The term artificial intelligence (AI) may lead some to conjure their worst fears. Through sci-fi movies and pop culture, many of us have been misled to believe that AI is synonymous…
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We are starting to see an increase in simulators in the corporate training arena. HR and other departments and general management, including marketing and sales teams are recognizing…
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Video was supposed to be the savior of the digital publishing industry. It still can be, just not in the way we all expected. Instead of piles of capital, pricey talent, and…
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Are the days of the traditional job search – resumes, phone calls, in-person interviews, and handwritten “thank you” notes – over? Like many business practices over the past year, the…
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In 2020, the world of work changed overnight; all at once, companies were implementing more digital systems in an extremely short timeframe, and transforming into hybrid or completely…
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