People are more aware than ever of how their data is being used, and in recent memory, there’s been a …
Enterprise Connect 2019 Predictions
As the telecom industry continues to grow and worldwide IT spending is projected to increase 3.2 percent from 2018; companies …
It’s How You’re Buying, Not Where You’re Buying Media That Matters
For the most part, the mobile inventory available across DSPs is similar, and when an SSP’s SDK is directly integrated …
The Current State of the Ad Tech and Martech Industries
As it stands today, the advertising and marketing tech industries are broken and have been for years. This might sound …
Messaging is the New Growth Channel For Marketers
Messaging has become the preferred method of communications for the global community. According to a 2018 eMarketer survey, by the year 2022, nearly …
5 Tips for Leveraging Email to Generate Sales in 2019
Email. We get mountains of it (the average worker receives 121 emails per day), and while we may be annoyed …
5 Ways Mobile is Driving the Next Wave of Technological Innovation
For the last 36 years, mobile has taken the world by storm. As the epicenter for modern communication, mobile has …
Observations from the 2019 Adobe Summit
More than at any other time in history, today’s CMO has a multitude of channels to reach. Forrester has gone as …
In-App Advertising Fraud: The Biggest Threats to Advertisers
In 2018, mobile ad spending accounted for nearly 70 percent of all digital advertising and surpassed TV as the leading …
Getting Started With Video Content Marketing
You hear it everywhere, that you should be using video marketing in your business. But what is it and where …
Take Your Marketing Automation Further with AI
It’s been said that Artificial Intelligence is the future, but I’d argue that AI is very much a thing of …
In-App Fraud: The Nuances to Know
Late last year, we saw a scary number hitting the industry headlines: In-app fraud in 2018 rose by as much …
5 Ways Advertisers Can Ensure Campaign Success in the Mobile App World
Now that you’ve become an expert in web-based advertising, the consumer has moved on to the mobile app. What can …
Dos and Don’ts of Facebook Advertising for Young DTC Brands
Direct-to-consumer brands such as Casper and Warby Parker have successfully turned the world of brick-and-mortar retail on its head, but …
3 Lessons from Rebranding a Technology Unicorn
Quick math quiz: What’s the sum of 51,000 customers (many are Fortune 500 companies); 200 worldwide technology partners, distributors, resellers …
6 Hot Retail Trends for 2019
Nowadays, consumers expect to access and buy products and services at anytime and anywhere. They switch easily from smartphone to …
The Marketing Revolution Will Be Televised: Video Advertising’s Dynamic Future
Eight decades after a spot for the Bulova Watch Co. became the first television ad ever to air, video advertising …
Demand Gen Demands Data Visualization, Interactivity, and Storytelling
If I told you marketing departments were projected to spend loads of money in 2019, you wouldn’t be surprised. It’s …
Why Content Creation is Nearing A Tipping Point
Content creation is nearing a point where a machine-first approach is becoming a reality. This is largely due to the …
Why Relevancy at Scale Should be Key Priority for Consumer Brands
The big consumer brands that have long defined the industry are no longer untouchable. A combination of rapidly changing consumer …