Who does not like a recommendation when it comes to a purchase decision? And if that comes from a trusted source, it does help to sweeten the buy. At the core, Affiliate Marketing is…
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Data-driven Marketing is based on the idea that data provides marketers with a much clearer understanding of their consumer segments and thus, more efficient advertising when reaching…
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Back in 2016, Gartner predicted that CMOs would soon outspend CIOs on technology. As Gartner Research VP Jake Sorofman stated, “This is an important finding. It suggests that Marketing…
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Instead of incorporating public relations as part of a larger Marketing strategy, B2B companies too often over-rely on media placements, hoping that prospects read these articles and…
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The global rollout of 5G will usher in a new age of connectivity. With speeds a hundred times faster than 4G technology and significantly reduced latency, 5G will be the single biggest…
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Amy Barzdukas, CMO and EVP at Poly, shares the "Tips for Marketers in 2020". Young marketing and sales professionals are likely to benefit from these marketing tips. The business of…
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Customer experience doesn’t begin and end with a visit to a store or website. The journey that leads to sales at checkout and builds brand loyalty for future purchases often consists of…
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Capturing and maintaining consumers' short attention span is becoming increasingly difficult, especially with the rise of multi-screening. It was recently reported that 72% of people…
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Small businesses need Customer Relationship Management (CRM) systems to thrive - and that’s not an understatement. Of course, you can get by without one (as everyone did in the dark…
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If you’re reading this, you have most likely made the smart decision to implement a Customer Data Platform (CDP) for your business. You already know that a CDP will lead to better…
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People love to hate ad blocking users. The conventional understanding of the psychology of ad blocking users goes a little bit like this: People that block ads don’t care about the…
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With new legislation on the horizon, what does a future with restricted data mean for marketers? Unless you have been under a rock, or not reading your industry press, you will no…
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Virtual Louis Vitton? Free Pizza for Advancing Levels? I’m Game! The Current State of Personalization I don’t know about you, but I love getting customized recommendations on Spotify.…
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To no one’s surprise, cookies dominated conversations. Google announced it would phase out third-party cookies in Chrome over the next two years. And, this week, Google’s SameSite…
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Just two and a half years after its launch, Brandless stopped taking orders and laid off over 70 staff. Once on track to disrupt the high-quality organic produce market that the likes…
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If you thought Google’s announcement regarding the elimination of cookies from Chrome in 2 years was only about consumer privacy, you’re wrong. It’s all about revenue. Google has spent…
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Do you have an app for your business? If yes then chances are you’ve spent a lot of time, effort and money on it. People are even downloading your app, but there isn’t any cash…
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As you may know from some of my previous posts, I’m really keen on facial recognition for lots of applications, particularly events. But, as with a lot of new technologies, it’s taking…
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Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and…
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With the rise of mobile e-commerce and the ability of digital marketing to target people where they are open to engagement and influence buying decisions in real-time, the digital…
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