The first and foremost thing any marketer needs to do is get a handle on their data. Start by answering …
How to Crush Your Holiday Marketing Goals: Top Digital Marketing Tips and Strategies
With the holiday season fast approaching, now is the time to begin planning for your year-end marketing campaigns.For marketers, this …
Eight Common Chatbot Myths Debunked
Chatbots are one of the hottest topics in technology today. We read and hear a lot about it, naturally, there …
Chattribution: How Live Chat Data Drives Conversions
As it has matured, live chat has become a proven digital engagement tool helping organizations drive sales and conversions and …
Automation and Jobs in Paid Search
It’s the trillion dollar question on everyone’s mind, “Are jobs going to be created or destroyed by automation?” The simple …
How to Establish Strong Partnerships with FinServ Companies
Financial institutions are facing more competition than ever before, especially in the online space. Given this, many finance brands are …
How Machine Learning Can Help Increase Your Customer Base
I recently visited a database vendor’s website. I could tell that a well-disguised chatbot was prequalifying me to determine if …
7 Tips For Improving Email Accessibility
The average person sends and receives more than 100 business emails each day, and the number continues to rise, according …
Customer Expectations Are at an All-Time High — How Marketers Can Rise to the Occasion
When it comes to creating the best, most seamless customer experiences, a brand can only be as good as its …
New Tools Offer Marketers Tighter Control for the Ethical Sourcing of Global Data
The digital age has forced organizations to move at the speed of their always-on customers. The strongest marketing strategies transcend …
DMEXCO Learnings and the Future of AI in Marketing
As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered …
When Remote Work Doesn’t Work — and How to Make Sure It Does
It can be tempting to think that workplace innovation is a one-size-fits-all proposition. That at any given time, there’s one …
What Lies Beneath: Unveiling the New Realities of the Twisting Online Purchase Path
There was once a time when customers would only go to one website to shop, and marketers would easily have …
Halloween Special: Are Your Customers GHOSTING You?
This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers We’ve all been there: a customer or prospect …
Business Process Management Helps Businesses Towards GDPR Compliance
The General Data Protection Regulation (GDPR) is a popular topic of conversation among business professionals around the world. The law …
Customer Service is About People — Not Bots or AI
Even in today’s hyper-connected world, we become easily dissociated. As we interact more and more with technology, we do it …
Taking a Lesson from Amazon; Why In-Store Sales Are Growing
In what seems like an about-face, brick-and-mortar retailers are seeing stronger than expected sales. How are they doing this? Well, …
Risky Business: Navigating Privacy and Compliance in a GDPR World
If you are part of nearly any enterprise organization, then May 25, 2018, is likely burned into your memory forever. …
The Rise of Robo-Advisors: How Banking and Wealth Management is Changing with Technology
The Evolution Of Robo-Advisors One of the byproducts of the 2008 financial crisis was the appearance of the first-ever robo-advisors. …
Why Under-Investing In Your Preference Management System Is Costing You Customers
Selecting preferences is commonplace in our digital world. Users subscribe or unsubscribe from email lists, request notifications from their favorite …