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    • MarTech Interview Series
      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
      • MarTech Interview with Parker Morse, Founder and CEO at H Code
        MarTech Interview with Parker Morse, Founder and CEO at H Code
      • MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
      • MarTech Interview with Steve Gershik, CMO at inRiver
        MarTech Interview with Steve Gershik, CMO at inRiver
      • MarTech Interview with Howard Brown, Founder and CEO at ringDNA
        MarTech Interview with Howard Brown, Founder and CEO at ringDNA
    • Tech Bytes
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
      • TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
      • TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
        TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
      • TechBytes with Joe Toscano, Founder and CVO (BEACON) and Darren Guarnaccia, Chief Product Officer (Crownpeak)
        TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
    • Columnists
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • Ad Fraud: The New Way to Launder Money
        Ad Fraud: The New Way to Launder Money
      • What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
        What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
      • Where Are NFPs Going Wrong with Their Advertising?
        Where Are NFPs Going Wrong with Their Advertising?
      • We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
        We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
  • MarTech Radar
    • MarTech RADAR
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Guest Authors

10 Golden Principles for an Effective Presentation
Guest Authors

10 Golden Principles for an Effective Presentation

It’s pretty clear that you cannot survive in the corporate universe if you don’t know how to make a powerful …

Joni Galvão6 days agoNovember 27, 2019 0 207
Data-Privacy-as-the-New-User-Experience
Guest Authors

Data Privacy as the New User Experience

In this age of big data and hyper-personalization, companies are putting their best foot forward when it comes to targeting …

Brian Powers6 days agoDecember 2, 2019 0 348
Three Strategies for Marketers to Embrace AI Now to Thrive in the Future
Guest Authors

Three Strategies for Marketers to Embrace AI Now to Thrive in the Future

In the ongoing discussion about how much Artificial Intelligence (AI) will impact the future of work, the outlook seems bleak. …

Or Shani6 days agoNovember 27, 2019 0 335
How Technology Is Changing Background Screening Process
Guest Authors

How Technology Is Changing Background Screening Process for Good

As technology continues to impact several vagaries of business worldwide; Background Screening, one of the integral parts of human resources …

Ipsit Roy6 days agoNovember 27, 2019 0 323
The Time is Right—and Easier than Ever—to Send the Right Message at the Right Time
Guest Authors

The Time is Right – and Easier than Ever – to Send the Right Message at the Right Time

Getting the timing wrong is not only frustrating to the consumer, but it’s also costly to you. And that’s what …

Ross Shanken6 days agoNovember 27, 2019 0 244
4 Ways Marketing and Creative Teams Can Streamline the Review and Approval Process
Guest Authors

4 Ways Marketing and Creative Teams Can Streamline the Review and Approval Process

Marketing is living in a new age of content. We have more channels and formats to fill than ever before. …

Molly ClarkNovember 29, 2019, 8:00 pmNovember 29, 2019 0 410
Voice Technology: What It Means for Digital Marketers
Guest Authors

Voice Technology: What It Means for Digital Marketers

As the field of Digital Marketing is constantly evolving, emerging technologies can have a powerful impact on the industry. Voice …

Cody BenderNovember 29, 2019, 4:00 pmNovember 26, 2019 0 765
How 3D Eye-Tracking Can Contribute to the Retail Industry
Guest Authors

How 3D Eye-Tracking Can Contribute to the Retail Industry

The state-of-the-art eye-tracking technology is ever more present in talks about future industrial and consumer applications, tacking human-machine interaction to …

Moshiko Ben HarushNovember 29, 2019, 1:00 pmNovember 26, 2019 0 532
Bridging the Gap Between Marketing and Sales by Successfully Leveraging Content
Guest Authors, Sales & Marketing

Bridging the Gap Between Marketing and Sales by Successfully Leveraging Content

You can have all the content planned in your calendar. You can have your best Salespeople working with the most …

Rahul VarshneyaNovember 28, 2019, 8:00 pmNovember 26, 2019 0 688
Top 5 Best Digital Marketing Agencies in Dubai
Guest Authors

Top 5 Best Digital Marketing Agencies in Dubai

Marketing has been the name of the game for decades now. You can have a good product but if your …

Vinod ReddyNovember 28, 2019, 1:00 pmNovember 26, 2019 0 614
4 Factors That Are Defining the Future of Customer Experience
Guest Authors

4 Factors That Are Defining the Future of Customer Experience

From the first availability of e-commerce through its ubiquity, Customer Experience (CX) has been the determinant factor of online retail …

Sunil ThomasNovember 27, 2019, 9:00 pmNovember 21, 2019 0 737
Social Media’s Young Users Are Reshaping How Real 'Power' Works
Guest Authors, Social Media Monitoring

Social Media’s Young Users Are Reshaping How Real ‘Power’ Works

In the hurly-burly of social media’s everyday onslaught of news, it can be difficult to ponder the much bigger picture. …

David BloomNovember 27, 2019, 1:00 pmNovember 21, 2019 0 387
3 Ways Brands Can Win Black Friday with Digital Ads
Guest Authors

3 Ways Brands Can Win Black Friday with Digital Ads

Black Friday is one of the biggest days in the retail calendar, and for good reason. Every year, the post-thanksgiving …

Maxime ChevallonNovember 26, 2019, 9:00 pmNovember 26, 2019 0 418
Out with the New, in with the Old: Nostalgia’s Increasing Role in Content, Personalization, and Consumer Choice
Guest Authors

Out with the New, in with the Old: Nostalgia’s Increasing Role in Content, Personalization, and Consumer Choice

In a digital world where consumers can have nearly every novelty, we’re seeing something old and familiar to catch their …

Virna SekujNovember 26, 2019, 6:30 pmNovember 26, 2019 0 333
How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?
Guest Authors

How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?

In 2019, brands are spending unprecedented amounts of money on data, and that’s because the promise of true people-based Marketing …

Rick ErwinNovember 26, 2019, 2:50 pmNovember 26, 2019 0 679
From Cost Center to Revenue Center: How Ad Tech Drives Sales
Guest Authors

From Cost Center to Revenue Center: How AdTech Drives Sales

Marketers have long viewed Advertising Technology as a cost center—as necessary tools required to conduct business, but ultimately not contributors …

Julian BaringNovember 26, 2019, 1:00 pmNovember 21, 2019 0 321
Where’s My Data? Approaching Marketing Automation in the Era of GDPR
Guest Authors

Where’s My Data? Approaching Marketing Automation in the Era of GDPR

The adoption of Marketing Automation technologies continues to be one of the fastest-growing Marketing trends today. In fact, according to …

Dave BrunswickNovember 26, 2019, 10:00 amNovember 21, 2019 0 597
Hacking the Gordian Knot: Spinning Business Gold from Financial Marketing Budgets
Guest Authors

Hacking the Gordian Knot: Spinning Business Gold from Financial Marketing Budgets

Armchair analysts often view CMOs as either visionaries whose out-of-the-box thinking could change business fortunes of their firms, or as …

Kiran RamaswamyNovember 25, 2019, 9:00 pmNovember 21, 2019 0 372
People, Process & Platform: The Three Integral Components of Enterprise SEO
Guest Authors

People, Process and Platform: The Three Integral Components of Enterprise SEO

For enterprises, SEO is big business, and for good reason. Organic internet searches can deliver more than half of the …

Adelina BensonNovember 25, 2019, 4:00 pmNovember 21, 2019 0 474
Top 5 Best iOS App Development Companies in Dubai
Guest Authors

Top 5 Best iOS App Development Companies in Dubai

The world of business operates solely on Marketing and face value. With companies opting for several channels of Marketing like …

Vinod ReddyNovember 25, 2019, 1:00 pmNovember 21, 2019 0 449

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