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B2B Commerce

5 Ways to Reimagine Company Holiday Parties

Trish Rexroth Dec 29, 2020 0
To say 2020 was a unique and challenging year is an understatement. But as businesses navigated the bumps in the road, we all still craved moments of camaraderie, inspiration and…
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Content

How to Increase the Click-Through Rate of Music Videos With the Help of Covers

Andrei Kurtov Dec 28, 2020 0
YouTube is one of the major platforms for the development of musicians. More than 2 billion people visit the platform every month, and music is the second most viewed category among all…
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Marketing intelligence

Among Other Things, 2020 Will Be Seen as The Year of Out of Home’s Digital Renaissance

Barry Frey Dec 28, 2020 0
In any year, the arrival of the final month spurs the usual flurry of reflections and prognostications for the year to come. Much has been said and written about all the terribly…
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B2B Data

If Time Is Money, Then It’s Time to Hand Your Marketing Data Over to the Robots

Roman Vinogradov Dec 24, 2020 0
The explosion of digital marketing has accelerated at an even faster rate than we could have imagined as the COVID-19 pandemic, for a period of time, forced us all to step away from the…
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Customer Experience Management

Martech Predictions Series 2021: Top CX Trends and Changes You Should Expect in 2021

Baker Johnson Dec 24, 2020 0
Evolving consumer behavior and expectations, particularly among Millennial and Generation Z consumers, have pushed customer service to move beyond omnichannel to truly differentiate and…
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Sales & Marketing

How to Motivate and Inspire your SDRs in 2021 and Beyond

Scott Schnaars Dec 23, 2020 0
Earlier this year I was scheduled to speak at SaaStr with two of the most dynamic SDR leaders in Silicon Valley, Lauren Wadsworth (Segment) and Alex Griffin (Reflektive), as part of a…
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Native & Programmatic Advertising

Straight Talk: Rectifying an Industry Entrenched in Unethical Behavior

Somer Simpson Dec 23, 2020 0
Every industry is plagued by unethical behavior. Adtech seems to suffer the most. Advertising technology or Adtech trend continues to evolve during the pandemic crisis. It’s no secret…
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Customer Data Platforms

Lessons Learned: Taking Retail Marketing into 2021 and Beyond

John Nash Dec 23, 2020 0
As 2020 comes to a close, there are glimmers of hope for the retail industry that better days are ahead in 2021. First, the National Retail Federation reports a V-shaped recovery, with…
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B2B Commerce

Merger Magic: How Agencies Can Prepare to Sell

Dan Berry Dec 22, 2020 0
Like many other business transactions during the coronavirus pandemic, mergers and acquisitions (M&As) have been impacted by the need to cut back on operational spend with…
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Video

What Netflix Teaches B2B Marketers About Creating Binge-Worthy Digital Experiences

Sharat Sharan Dec 22, 2020 0
Most of us have succumbed to the “Netflix effect”—the company’s ability to draw us in with personalized, binge-worthy movies and shows. The business of filling our evening and weekend…
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Sales Enablement

Why NOW is the time for Sales Enablement to Shine

Louis Jonckheere Dec 22, 2020 0
It’s no secret that the past year has been challenging for many organizations. Day-to-day business operations have shifted significantly. And in an effort to mitigate risk, the majority…
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B2B Data

Martech 2021: The Data Checklist for Marketers in the New Year

Roman Vinogradov Dec 22, 2020 0
What comes to mind when you hear Martech 2021? Before you say it… Yes, I know that every trend or prediction piece you read around this time last year probably fell quickly by the…
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Mobile Advertising

Why Contextual Targeting Will Solve Your Third-Party Cookie Strategy Conundrum

Rachel Tuffney Dec 21, 2020 0
With third-party cookies gone from the ad industry’s menu, what’s the next substantial solution? Easy. Contextual targeting. While we've seen a few industry experts call for tech…
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Advertising Trends

The Latest Martech Tools and a Lot of Trust: How Service-Based Businesses can Stay Competitive in a…

Corey Quinn Dec 21, 2020 0
Local, service-based business owners, like lawyers, dentists, and plumbers, have a lot on their plates. Not only are they running a trades business, but they also must deal with the…
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Sales Enablement

Tips for Implementing Emotional Intelligence into Your Digital Workplace

Annie Orzechowska Dec 18, 2020 0
Looking back on 2020, few would have predicted such a volatile and downright bizarre year. While COVID-19 brought many businesses to a halt, others were forced to pivot and get creative…
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Audience Data

National Buyers, Take a Page Out of the Local Buyer’s Playbook

Ryan Horn Dec 17, 2020 0
A lot can be learned from local buyer's advertising playbook. Local advertisers understand the power of advertising to zip codes, neighborhoods, and indeed households that are within a…
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Unified Communications

Creating Virtual Experiences in the Age of Zoom Fatigue

Jani Lehtimaki Dec 16, 2020 0
Virtual experiences are the talk of every digital conference today. With every in-person interaction pivoting to virtual – happy hours, client meetings, even full-blown conferences –…
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audio advertising

Audio Ads to help Brands Cut Through the Noise for Christmas

Christian Facey Dec 16, 2020 0
AudioMob’s audio ads to push brands to the top of the Christmas shopping battlezone The Holiday Season is notorious for crowding the digital airwaves with colourful, loud and…
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Sales & Marketing

Why Econometrics Brings Advertising Certainty

Matthew Teale Dec 16, 2020 0
Amid the economic uncertainty wrought by the coronavirus pandemic marketers must use all available tools to make budgets stretch further. Failure to grasp the complex dynamics between…
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CRM

Using Consumer Reviews to Go Beyond NPS Measurement

Pat Osorio Dec 15, 2020 0
In today’s world, it’s almost impossible to imagine buying anything without checking at least a few reviews on Yelp, TripAdvisor, or Amazon, right? As shoppers, we have come to trust on…
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