The metric that determines if you have actually acquired a customer depends on one thing- whether or not he/she is …
Time To Get Social: Prioritizing Social Marketing Strategies
Raise your hand if you are on social media – anyone? Odds are most people have some sort of online …
Rock Bottom To Rockstar
The first thing I do when I get up in the morning is take a freezing cold shower. People say …
How CMOs Succeed with AI-Powered CX
What we’ve learned from the early days of CX technology is that forcing customers to conform to rigid mechanical processes …
Why GDPR Changes Everything…for the Better
More than 18 months ago, GDPR was released into the EU statute books as a set of enforceable laws. Do …
How Innovation Powers Franchising in Boutique Fitness
Large Commercial Gyms Have Dominated the Franchising Game for Years, but Innovation in Both Technology and Exercise Has Allowed Their …
The Curse of the Bell Curve for the Neurodiverse
Buying online is a beguilingly easy experience these days. Optimization has been overlaid on optimization to yield huge efficiencies via …
Why Marketers Use Call Tracking Software
Digital marketers in Lead Generation have an exceedingly complicated job to do. They are often running multiple campaigns across a …
Top 10 Appointment Scheduling Software For Every Business
A business should be run like a tight ship. There are going to be tons of meetings every day, conferences …
iOS13 Will Force Marketers to Consider the Value They Exchange with Mobile Users
The new releases of iOS 13 and Android 10 are upon us and they could very well be pivotal in …
Connecting Behavior for More Meaningful Engagements
Millions of consumers visit websites every day, leaving a trail of behaviors related to their wants, needs, desires. These research …
Vanity Phone Numbers Are Essential for Business Growth
Take a moment to think about all the social media, messaging and other communications apps and platforms you use for …
How Well Does Amazon’s MarTech Understand Its Customers?
There is absolutely no doubt that Amazon is one of the most innovative and successful companies in modern history. Nearly …
The Rise of Zero Trust Security: How Machine Learning Is Making an Impact
For many organizations, Cloud Computing and the use of Cloud applications is the new norm. Employees are accessing their email …
A-Z Glossary For Good TV Marketing – Part 3
Wrapping up my manual of TV Marketing metrics – we kick off with digital and TV worlds merging. P – …
How to Do Keyword Research in 5 Steps
The real estate market feels more and more cluttered, making competition fierce. If they’re not careful, agents can get lost …
Generation Z: Self-Care Is More Than a Hashtag
As a culture and society obsessed with youth, we pay a lot of attention to the next generation. Generation Z, …
AI + Intent Data: The Key to Ending Inefficient Marketing Tactics
There’s no greater transformative force in the world’s businesses than technology’s ability to connect people, increase competitiveness, and ultimately help …
The Top 3 Delivery Trends That All Brands Should Be Paying Attention To
How often do you use on-demand delivery services such as Postmates or Instacart? For more than 22.4 million consumers who’ve …
Economics Towards a Smart Future
Almost everyone has seen futuristic depictions where AI and IoT intersect in an easy world where machines handle the mundane, …