Competing for customer mindshare has never been more challenging. To do so, organizations must expand beyond their existing repositories of operational and transactional data.  While these data sources help organizations understand who…
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A lot of time, money, effort and technology goes into marketing things to people. Or trying to at least. The problem is, a lot of stuff gets in the way of that ambition when it comes to programmatic advertising, which accounts for around…
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We live in an era of marketing where technology has overtaken approach as a means of optimizing sales and marketing performance. Solutions from Salesforce, HubSpot and others are seen as the panacea for lead creation by way of creating…
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Pixels are finally dead, killed by Apple at WWDC last month. Digital marketing turned customer data collection up to 11. Like many finer things in life, marketers didn’t fully appreciate access to this data until it was revoked. In a big…
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Here are some smart ideas for large file transfers in 2021 You don’t need any supporting statistics to know we are all sharing more files – and larger files – than ever. Long gone are the days when spreading out your files over daily…
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We’ve recently evaluated over $150,000,000 in spend and over 1m creatives and have found that 85-95% of Facebook Ads fail. This means you only have a 5-15% chance a new creative outperforms the best asset in your portfolio. And, if a new…
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The digital marketing industry has faced a number of drastic changes over the last few years. From the introduction of new regulations such as CCPA and GDPR as a result of increased concerns over consumer data privacy, to the death of the…
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If you could pick any superpower, what would it be? I know, I know, you’ve probably been asked this a hundred times as a cheesy icebreaker. While I’m partial to teleportation, most marketing professionals I know would give up chocolate for…
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As brand stewards, marketers have a vested interest in how their companies are represented. They are given budgets – significant ones, in some cases – to tell their company stories in  engaging ways. The goal, of course, is to resonate with…
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For brand marketers, data is king—providing key insights into demographics, buying habits, household income, and more. Audience data can help marketers better reach their target consumers in a way that leads to a genuine connection with the…
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At a time when technology is automating much of the cumbersome processes of recruitment, employment screening, and talent retention, it should come as no surprise that the way in which candidate and employee verifications have been…
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Entertainment and pop culture have always captured our imaginations with possibilities of how technology will unfold in our distant future. Some of those wild "predictions" may never come to pass—for example, will we ever have warp drive or…
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People tend to look at site speed optimization and SEO as separate categories. However, they’re both part of the same equation.  Over the last decade, site speed and SEO have gone hand in hand. In fact, when you Google “page speed for…
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Branded content campaigns are regarded as one of the more effective ways to cut through, with the hope of enjoying a halo effect in their chosen environment. Given the relatively bigger budgets, marketeers understandably want to know how…
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As marketers gain unprecedented access to consumers, consumers are also tasked with sifting through unparalleled sources of information. Between poorly executed April Fool’s pranks, to genuinely creative campaigns, to consumer created…
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The rise of gaming in our culture has skyrocketed in the last 30 years as technology has rapidly advanced from classic Nintendo and Sega consoles to mind-bending VR, eSports, and next-gen systems. Forecasted to become a $300 billion dollar…
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In 2020 programmatic advertising continued to reign supreme, with real-time bidding (RTB) media purchases making up over 80% of media buying in the US. In 2020, global programmatic ad spend reached an estimated 129 billion US dollars, and…
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Bart Dabrowski, Creative Director, Inskin Media on the need for creative versatility and formats which empower designers _____ Google’s decisions frequently lead to panic given the search giant’s dominance in online activity today, yet…
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It won’t be long now before third-party cookies come to an end, but that doesn't necessarily mean the end of audience targeting or tracking. There have been several privacy-first initiatives proposed by members of the industry. In this…
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It’s time to move out of maintenance mode. For many, 2020 was the year of the void—the year where if you were lucky enough to keep your job, you put everything in maintenance mode, kept your head down, and (strategically) hoped for the…
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