Fifty percent of consumers complain that their financial services provider doesn’t deliver a personalized experience when communicating with them. Clearly, this is a tremendous opportunity that fintech companies can seize. As today’s…
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Did you know the fortune cookie doesn’t actually originate from China? It was brought to the US by the Japanese! The truth is they are rarely found in China, demonstrating the fact that old wives’ tales can often take on a life of their own…
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Virality is important in B2B marketing due to the challenges with traditional methods of marketing which are dominated by B2C companies. In viral marketing, a company will aim to spread its message with the help of large numbers of online…
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Most brands are focusing on influencer marketing these days — and for good reason. The industry is worth roughly $14 billion and continues to grow each year. The best digital ad campaigns focus on authentic engagement, and influencers or…
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The ongoing wave of privacy-focused ad industry initiatives, driven by legislators and tech giants alike, has sparked a slew of commentary heralding the “return to contextual targeting.” And indeed, interest and investment in contextual…
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True, seamless omnichannel advertising has long been a tantalizing goal of the industry. Various technology upstarts have long promised the ability to reach the right person through multiple channels over time, with varying degrees of…
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There are only upsides to using diverse voices in your audio advertising The events of the past several years have placed a newfound emphasis on diversity and inclusion for brands. Several high-profile police killings of black citizens,…
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The Covid-19 pandemic accelerated the use of programmatic messages being shared by pharmaceutical and healthcare organizations. With digital advertising spending in the healthcare and pharmaceutical industry rising to 9.53 billion dollars…
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Content is undoubtedly king in today’s marketing world and video has emerged as a leg in every content marketing strategy. As popular as video was as a marketing channel before the pandemic, idle time at home during quarantines greatly…
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Data maximization is the critical differentiator in modern marketing. Today’s marketers obsess over metrics to identify untapped opportunities, fuel optimization strategies, and trigger automated, multi-channel customer engagements. It’s…
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 The pandemic has transformed the world around us and forced companies to rely on digital platforms to stay relevant and in business. In a recent 2021-trends piece, McKinsey highlighted the fact that in the US, e-commerce grew more than…
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“Alternative meat” provides a possible sustainable and tasty solution for feeding the world It’s unlikely many tech junkies we're surprised that 3D printing would be used for medical applications such as 3D printed bones, or in the…
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A cognitively diverse workplace, where a variety of perspectives are heard and valued, is fundamental to success in an increasingly complex marketplace. As research from the Boston Consulting Group (and many others) has shown ->…
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The TV commercials of big national brands seem like bright, beautiful works of perfection, with background music that sets the exact right tone. Even more ephemeral social media productions are becoming more and more sophisticated as…
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Everything has changed. COVID forced us to re-think consumer experiences, resulting in a large, likely permanent shift in customer expectations.  How many of us, during the height of the pandemic, called customer service when we were…
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Cookies are going away — this, we know. While the whole ecosystem scrambles for replacement solutions, volumes of speculations are published each day on what exactly the post-cookie landscape will look like once the dust settles. This is…
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Marketers and media moguls alike have likely heard about third-party cookies going away by this time, but what does it actually mean and how it will affect the video publishing and advertising industry? Some are viewing it as an earthquake…
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Over the past few years—and especially in 2020—marketers have had to be increasingly flexible and agile to meet ever-changing consumer demands. In this year’s Nielsen 2021 Annual Marketing Report, The Era of Adaptation, we found that…
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We’ve heard it all before: “We owe it to our customers; we couldn’t do it without our customers; customers are our primary focus.” While wonderful in theory, many brands’ commitment ends with their customers’ spending habits; and loyalty…
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The pandemic has served as an accelerator for the consumption of streamed television content. This follows recent industry trends as traditional TV continues to see a decrease in viewers while cord cutting continues to become more popular…
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