Pricing and sales are deeply connected to each other. Business resilience has never been more critical than ever. Amid and beyond the COVID-19, many companies are reckoning with broken…
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As the long-term commerce impacts of COVID-19 continue to unfold, retail companies are re-evaluating their existing channels, strategies, and martech stacks – looking for ways to stay…
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When the ground shifts under your feet, how well does what you knew about your customers hold true? Is your organization nimble enough to get the answers you need in the timeframe you…
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You probably just started an online travel agency and are looking to target audiences in the travel niche. Before you go on to create your ad campaign, there is some…
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A strong customer engagement model is a way of differentiating your organization and creating stronger customer loyalty, while potentially reducing costs. As the COVID-19 pandemic…
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COVID-19 threw a wrench in many marketers’ plans, especially when it comes to lead generation. Though events are postponed (or moved to a virtual format), marketing teams are still…
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Customer experience is the essence that can either kill or save e-commerce shops. If the optimization of your site is done correctly, your e-commerce shop will thrive. On the contrary,…
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As the country comes out the other side of the COVID-19 global pandemic, a top priority for businesses within every industry is to learn and implement the ‘new normal’ for their…
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Images are associated with marketing for good reason. Visual elements are instantly recognizable, stir emotions, and create trust. Brands rely heavily on logos and beautiful imagery for…
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Data has been a hot topic in the past few years. It is used for a wide range of purposes, including market analysis, identifying user behavior, and even for making crucial decisions at…
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Facebook and Google have dominated the advertising ecosystem for many reasons in recent years, one of which has been beneficial to marketers: they make it extremely easy to run…
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Digital credentials have surfaced as a useful marketing tool across a variety of industries such as corporate training, career development and certifications, and higher education.
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As states move in and out of COVID-19 restrictions, flexibility is more important than ever for TV advertisers — and so is a sharper state-level focus. Brands and agencies can no…
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Now that Twitter, Facebook, and Apple say employees can work from home indefinitely, it’s supposedly the end of the office as we know it. That’s a big one-eighty for firms that invested…
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We live in a digital world, where everything from work and education to shopping and governmental functions can be done with just a few clicks. The internet has truly changed almost…
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As the UK entered lockdown in March, fitness vlogger Joe Wicks instantly saw his YouTube channel become the go-to for the nation’s schoolchildren and their parents looking for their…
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Interacting with customers has always been a tricky proposition. The COVID-19 pandemic has more than unquestionably changed our world.  As companies look to regain lost momentum,…
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Have you ever analyzed if you are brand safe in 2020? Imagine you’re at a grocery store to pick up apples. You spot a bright red one you like– but directly next to it sits…
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Consumers are inundated with endless streams of fresh images and autoplay content. By the time this day is over, roughly 95 million new photos will be uploaded to Instagram. There…
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So many things have changed as a result of the COVID-19 global health crisis. This is especially true of consumer behavior and spending, which have taken sharp turns and unexpected…
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