I’ve been fortunate to be involved in the creation of many customer journey maps during my career, and have learned some tricks along the way. Marketing Technology News: Namogoo Launches the “Customer Journey OS” to Empower Brands to…
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Let me take you back nearly a decade to May 2012. Meta Platforms, then known as Facebook, IPO-ed at $38/share and closed that day at $38.23. The stock started dropping the next day, a trend that continued until it bottomed out below $18…
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In 2022, it’s easier than ever before to identify a problem with an inefficient set of solutions, and start a company around trying to solve it. As a result, established businesses find themselves in a situation where the number of…
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Too often, email is treated like an afterthought. An age-old tool for sending notifications or batch-and-blasting subscribers with information, hoping something sticks.  But think about it: Few other channels exist where people willingly…
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Digital Marketing is an ever-evolving sector filled with regular innovations, valuable insights and constantly shifting parameters around personal data and audience targeting. Incorporating digital strategies can also have a powerful…
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If you’re in sales or marketing, you know the struggle—how can you quantify your team’s effort in ways other than the revenue gained? How can you discover whether a marketing campaign is working? How do you (a) know your leads are the right…
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Personalisation has been at the top of email trends for years, and 2022 will be no different. We all want to connect to our audiences on an individual level, delivering an experience that’s relevant to them and their interactions with our…
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Marketers across the globe are at an inflection point with how they use data. In 2021, an increase in machine learning, a shift away from using cookies and changes spurred by COVID-19 were just a few major factors forcing companies to seek…
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It was almost exactly two years ago to the day when the The World Health Organization first declared COVID-19 as a global pandemic. Four days later, on March 15th, state governments across the country began issuing lockdown orders. With the…
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On average, content marketers spend 33 hours per week creating content. That’s what more than 100 marketers told us as part of Casted’s “State of the Content Marketer” report. With the 7 hours they have left in their workweek, marketers…
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Social media influences 71 percent of consumers' buying decisions. Social media is more prevalent than ever before and constantly changing. As a multi-location marketer, it can seem daunting to stay in the know with all of the most recent…
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A/B testing is the best way to know what works and what doesn’t when optimizing your app and website. Here are tips from Aaron Glazer, CEO of Taplytics, on how to run A/B tests that give you the evidence you need to confidently make changes…
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Data privacy is reshaping the digital advertising landscape in many ways. As governments make policy changes, big tech companies respond Data privacy is reshaping the digital advertising landscape in many ways. As governments make policy…
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Marketers who hoped that their jobs would go back to “normal” as the pandemic subsides are discovering that a whole new normal is emerging, and the rules of the road aren’t quite settled. As per usual, the consumer is largely the driving…
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As everyone in the digital ad space is well aware, the days of third-party cookies are numbered—and, in fact, they’re already mostly gone. At this point, more than half of all users have long been using devices and browsers that no longer…
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Regardless of your job title and position within the corporate ladder, chances are your professional role has evolved and transformed massively since the beginning of the pandemic. We’ve all been witnesses of the corporate disruption that…
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Welcome to the era of live streaming. Live streaming has been with us for a while but it’s fair to say the pandemic pushed it to a whole new level. With in-person events cancelled overnight and fluctuating restrictions, brands were…
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Too often, the customer service experience feels like companies are fighting against you. We’ve all seen this dynamic play out in our own lives as consumers: long hold times, slow responses from customer service reps, understaffing at call…
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Since Russia attacked Ukraine on 24 February, Ukrainian IT businesses have been fighting the aggressor in every possible way: volunteering, carrying out DDoS attacks against Russian websites, informational backlash, etc. Ukrainian IT…
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So far, 2022 has been the year of change and adjustments for advertisers. In the second half of last year, the marketing industry had to adjust to the newest iOS privacy updates, which made Facebook targeting far less cost effective. Now,…
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