The advances you hear about most when it comes to AI are the technologies once discussed in science fiction novels: …
5 Ways to Improve Shelf and Merchandising Strategy with 3D Eye Tracking and Big Data
As technology and AI show no sign of slowing down, it’s understandable why they have become the norm for innovative …
Impact Sourcing Is More Than a Procurement Strategy, It’s a Company Mindset Change
If you Google the term “impact sourcing,” you’ll turn up search results about what it is and why it’s good. …
5 Digital Marketing Trends That Will Shape 2020
2019 was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel …
The Effectiveness Recipe for NFP Ads
In my previous article, I explored how emotions play a big part in Not-For-Profit ads, showing how happy and positive …
Personalized, Shoppable, Playable: Trends in Mobile Ad Creative
Mobile advertising in the coming year is not just about the impact of widespread 5G, new trends in AR, or …
How MarTech Leaders Unlock CRM Success in 2020 and Beyond
FACT: Internal organizational psychology related to tech implementations differ dramatically! MarTech leaders responsible for their organization’s sales and marketing tech …
Marketo Perfect Marketing Automation Software for Your Business
Setting up your online store is easy and it is also not difficult to add relevant images of the products. …
The Performance Case for Real-Time Identity
When the next edition of any given Marketing textbook publishes, direct-to-consumer brands will have written the majority of the new …
Three Top Things Brands Need to Succeed in Omnichannel
Today’s technologically savvy customers are channel agnostics who inhabit a constantly expanding world of digital devices, touchpoints and channels. Though …
The Age of Internet Gardens
As idyllic as it sounds to live in the age of internet gardens—the open gardens of the unrestricted internet, and …
Back by Popular Demand: How are Teens Behaving in 2019?
Fuze, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start …
Crystal Gazing AI Trends: 20 Reasons Why 2020 Will Herald the Age of Intelligent Conversations
A Reflection on My Two Years of Journey Working in the Area of Conversational AI A spate of recent developments …
Mobile POS and Its Role in Transforming Restaurant Marketing
With the advent of technology, all the industries gain a new tool for their convenience almost every single day. The …
Can a Content Management System Bridge the Digital Experience Divide?
In recent years, one term has seemingly come to dominate discussions surrounding online businesses — digital experience. And just like …
The 100 Most Influential People In Influencer Marketing
The total market size of Influencer Marketing has been estimated to reach $15 to $20 billion globally, within the next …
The Rise of the New CMO
Marketing, like most business functions today, is undergoing a profound change. A proliferation of new and accessible digital technologies, the …
Medium is the Message: Publisher-Based Optimization in Mobile Marketing
In 1960, Marshall McLuhan, noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, …
Mobile CRM and Its Role in SMB Growth
The migration of a major chunk of population from desktops to mobiles has been a prevalent trend in recent times …
Retail-as-a-Service: Platform Innovation Enables Retailer-Defined Frictionless Commerce
In the reality of today’s disruption, the focus on rosy statistics about the growth of online eclipsing the power of …