To say 2020 was a unique and challenging year is an understatement. But as businesses navigated the bumps in the road, we all still craved moments of camaraderie, inspiration and…
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YouTube is one of the major platforms for the development of musicians. More than 2 billion people visit the platform every month, and music is the second most viewed category among all…
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In any year, the arrival of the final month spurs the usual flurry of reflections and prognostications for the year to come. Much has been said and written about all the terribly…
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The explosion of digital marketing has accelerated at an even faster rate than we could have imagined as the COVID-19 pandemic, for a period of time, forced us all to step away from the…
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Evolving consumer behavior and expectations, particularly among Millennial and Generation Z consumers, have pushed customer service to move beyond omnichannel to truly differentiate and…
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Earlier this year I was scheduled to speak at SaaStr with two of the most dynamic SDR leaders in Silicon Valley, Lauren Wadsworth (Segment) and Alex Griffin (Reflektive), as part of a…
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Every industry is plagued by unethical behavior. Adtech seems to suffer the most. Advertising technology or Adtech trend continues to evolve during the pandemic crisis. It’s no secret…
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As 2020 comes to a close, there are glimmers of hope for the retail industry that better days are ahead in 2021. First, the National Retail Federation reports a V-shaped recovery, with…
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Like many other business transactions during the coronavirus pandemic, mergers and acquisitions (M&As) have been impacted by the need to cut back on operational spend with…
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Most of us have succumbed to the “Netflix effect”—the company’s ability to draw us in with personalized, binge-worthy movies and shows. The business of filling our evening and weekend…
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It’s no secret that the past year has been challenging for many organizations. Day-to-day business operations have shifted significantly. And in an effort to mitigate risk, the majority…
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What comes to mind when you hear Martech 2021? Before you say it… Yes, I know that every trend or prediction piece you read around this time last year probably fell quickly by the…
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With third-party cookies gone from the ad industry’s menu, what’s the next substantial solution? Easy. Contextual targeting. While we've seen a few industry experts call for tech…
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Local, service-based business owners, like lawyers, dentists, and plumbers, have a lot on their plates. Not only are they running a trades business, but they also must deal with the…
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Looking back on 2020, few would have predicted such a volatile and downright bizarre year. While COVID-19 brought many businesses to a halt, others were forced to pivot and get creative…
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A lot can be learned from local buyer's advertising playbook. Local advertisers understand the power of advertising to zip codes, neighborhoods, and indeed households that are within a…
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Virtual experiences are the talk of every digital conference today. With every in-person interaction pivoting to virtual – happy hours, client meetings, even full-blown conferences –…
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AudioMob’s audio ads to push brands to the top of the Christmas shopping battlezone The Holiday Season is notorious for crowding the digital airwaves with colourful, loud and…
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Amid the economic uncertainty wrought by the coronavirus pandemic marketers must use all available tools to make budgets stretch further. Failure to grasp the complex dynamics between…
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In today’s world, it’s almost impossible to imagine buying anything without checking at least a few reviews on Yelp, TripAdvisor, or Amazon, right? As shoppers, we have come to trust on…
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