Customers want deeply immersive experiences that give them a truly authentic connection to the brands they love. From retailers to …
So You Want A New Analytics System?
It’s inevitable, for those of us working in any data-focused profession there will inevitably come a time when we’re asked …
Dialing In On The Importance of an Omnichannel Strategy – Wireless Retailers Expanding Store Fronts
Oftentimes, upgrading to the latest wireless technology can be frustrating, time-consuming, and expensive. Upgrade eligibility and the condition of an …
Activating Customer Data with AI-Based Technologies in Business
To meet growing consumer expectations in a digitally-driven world, companies are dealing with large amounts of data and aim to …
For Retailers, the Time for Digital Migration Is Now
Technology has taken the world by storm and changed the way we do business. Businesses need to adapt to new …
Implementing Multi-Touch Attribution: 7 Best Practices
The term “omnichannel” may be a buzzword, but it represents a significant shift: marketers now need to reach and engage …
When Organic Installs Turn Rotten
Botnets continue to damage and dilute established mobile marketing and analytic practices, but it’s not just paid acquisition that’s suffering. …
Mastering Customer Experience in the Era of the Empowered Consumer
Thanks to digital, consumers are more empowered, and their buying journeys are more complex than ever before. At any given …
Cross-Channel Attribution and How to Cut Through the Noise
Research by Econsultancy/Google shows that 76 percent of all marketers currently use marketing attribution or will use it in the …
The Year of Advanced TV: Why It’s Finally Arrived
Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the …
How Retailers Can Use Customer Data to Make Shopping Great Again
We live in a constantly-connected era. Consumers interact with brands more than ever before – across various channels and devices, …
How to Document Your Content Marketing Strategy
Content marketing is 62% less costly and generates up to three times more leads than outbound marketing. No longer do …
Man vs Octopus vs Machine: World Cup 2018
Unmatched in its dual role of footballing holy grail and financial black hole, the Panini Sticker Book helps to connect …
The Prince Effect: Reasons For Renaming Your Brand, And How To Do It Right
Last month would have been the 60th birthday of Prince, the late American pop star who achieved world fame with …
Why I’m Glad I Went to Vidcon and Not Cannes
When those social posts from friends you like and respect in the ad world start rolling in from the Cannes …
CODiE 2018 Awards a New Crop of Integrated Business Solutions
The Software & Information Industry Association (SIIA) announced the 2018 CODiE winners at their annual award ceremony in San Francisco, …
Sales Funnels Shouldn’t Take Vacations: How to Take Advantage of the “Slow” B2B Summer Season
Unless you sell industrial air conditioners, there’s a good chance that summer is looked at as a sleepy sales season …
What Are the Key Challenges for Marketing Automation Experts?
Marketing Automation has been used by large corporations ever since its existence. This trend made its mark on the marketing …
The Shift to Cloud Computing: A New Era for Rights Management in Media and Entertainment Businesses
We live in an era in which consumers control the show. This is especially true when it comes to the …
The Third-Party Data Crisis: How the Facebook Data Breach Affects the Ad Tech
In April all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook’s …