If you are like millions of small- and medium-sized business owners across the nation and beyond, you might be looking at your financial statements and annual projections and scratching…
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We are republishing some of our top Marketing Technology and Sales Automation blogs this month. Check out some of our best articles, interviews, and videos. Subscribe to our LinkedIn…
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Perhaps the most tenet, most timeless mantra to advertising is “follow the eyeballs.” And while we no longer accept broad reach as our number one outcome, instead focusing on “engaged…
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As the world grapples with the effects of the pandemic COVID-19, marketers all around the world have seen their businesses slow down. The staff has got a work-from-home directive and…
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In today’s digital era, consumers hold very high standards when it comes to brand experiences. From premium websites and personalization to flexible services and fast response, brands…
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As e-commerce sales skyrocket, all businesses are looking for ways to grow their sales by relying on the limited channels at their disposal. According to Salesforce, Q1 e-commerce sales…
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Far from normal, the 2020 sporting season will be a season like no other before it, with changes to crowd capacities, training restrictions, and the consequent impacts on membership,…
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Once viewed as a cost center, marketing has come full circle where for many organizations it is the top revenue-producing department. While the current health and economic crisis is…
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The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend…
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Ten seconds. Sometimes that’s all you get. That’s how long some people spend pondering a purchasing decision before pulling the trigger. Even under normal circumstances, making an…
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The COVID-19 pandemic has been catastrophic for businesses, and it has left marketers scrambling to adapt to a completely new landscape. Customers are no longer where they were. Their…
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Ad spend is tumbling globally with advertisers pulling back on budgets since Coronavirus hit. In the UK, the majority of marketers (86%) were delaying or reviewing marketing campaigns…
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The sudden shift in e-commerce strategies due to the COVID-19 pandemic has changed the way retailers think. Strategies for implementing buy-online-pickup-in-store (BOPIS) and curbside…
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The rise of ad blocker software for desktop and mobile is a clear indication of how the average user sees online ads: as a necessary evil to be avoided or bypassed if at all possible.…
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As martech professionals, we share a strident pursuit of the perfect attribution formula, which has arguably become one of the most united quests in all of modern marketing. At the same…
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Any food industry leader knows that success requires a generous helping of hard work, creativity, and consistency. Yet, as restaurants around the world feel the full weight of…
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Coronavirus has been like a buzz saw going through our lives and our livelihoods, with 100,000+ dead and the economy in tatters. According to the recent numbers released by the US…
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Here is a familiar situation: you are walking down a street and (provided that your GPS is on and you have a Wi-Fi signal) you go past a storefront that then serves your phone a mobile…
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For 25 years, Communications Service Providers (CSPs) and Marketing organizations, in general, have relied heavily on browser-based cookies to track consumer behavior online. That data…
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As the COVID-19 pandemic spreads across the world, the first thing we all did, after rushing to the store in search of masks and isopropyl alcohol, was to crawl the Internet for…
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