Video streaming is everywhere. We all have a camera in our pockets, and nearly anyone can live video chat with …
How to Fix Sales Churn
Every SaaS founder will know how hard it is to build a customer base. But once you’ve achieved a reasonable …
Putting Consumer Privacy First Leads to More Satisfied Customers
Brands that take consumer privacy seriously have more satisfied customers and deeper loyalty. Consider that strong security can increase customer …
Podcasting: The Heartbeat of Your Marketing Strategy
Marketers have no shortage of responsibilities generating demand, nurturing leads, developing brand messaging, creating content, maintaining customer relationships, executing a …
How Conversational AI will Boost the 2020s Economy
It’s a question being increasingly explored in classrooms, newsrooms, boardrooms and living rooms. How will Artificial Intelligence impact the future …
Artificial Intelligence in Restaurant Business
Artificial Intelligence (AI) has paved a new way for innovations that have transcended any other technology’s impact on society. Influencing …
2020 Marketing Predictions – Part 1
What’s next for Marketing is something we talk about A LOT at 6sense. The industry moves at the speed of …
What Do Businesses Need to Know When Google Changes Their Algorithm?
How Can a Basic or Non-Existent Knowledge of SEO Hurt Them When This Happens? Google uses over 200 variables in …
The Digital Crystal Ball: Three Ways to Use Predictive Analytics at Your Company
The crystal ball – oft spoken of in folkloric terms, but never available when you need it – has entered …
Can AI-Fueled Digital Marketing Change Landscape and Fuel Growth?
Digital Marketing is not as easy as it reads. It is facing numerous challenges. With everyday growing websites, and everyone …
Six Trends Transforming Customer Experience in 2020
Customer behaviors and expectations evolve quickly. To differentiate themselves, companies have to continuously adapt their strategy. The need to provide …
5 Ways to Repurpose UGC in a Matter of Seconds
User-generated content is the pool of photos that customers take to post on social media for reference. Through these compositions, …
The World of Online Retail: Navigating Increasingly Choppy Waters
There is no shying away from the fact that the high street has seen better days. UK shops are continuing …
The Best CX Metric Déjà Vu
Having seen a number of articles/heard a resurgence of opinions recently arguing for/against different CX metrics yet again, it’s time …
Create Independent Thinkers Not Insight Bottlenecks
Data is the backbone that powers some of the most innovative and creative companies on the planet. The ability to …
How Artificial Intelligence Can Transform Influencer Marketing
Power of AI Influencer Marketing is the newest breakthrough to have shaken up the Digital Marketing landscape. Once an experimental …
Five AdTech Trends to Watch in 2020
Digital Advertising is constantly changing with new channels, new ways of buying and new ways to measure response. Here’s what …
On Alexa’s 5th Birthday, What Does Voice Need to Do If It Wants to Grow Up
What does Marmite sound like? Should its voice be as divisive as its taste? Do brands borrow a celebrity voice, …
Digital Transformation: Move Fast, Get Technology Out of Your Way
Your CMS should empower your content team to work without learning new processes or involving IT Enough was enough. Rubbermaid …
The Circling Sharks of Deep Learning — Three Mistakes to Avoid
The popular TV show, Shark Tank, has a familiar formula. Business owners pitch their ideas to a panel of judges …