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Audience Data

National Buyers, Take a Page Out of the Local Buyer’s Playbook

Ryan Horn Dec 17, 2020 0
A lot can be learned from local buyer's advertising playbook. Local advertisers understand the power of advertising to zip codes, neighborhoods, and indeed households that are within a…
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Unified Communications

Creating Virtual Experiences in the Age of Zoom Fatigue

Jani Lehtimaki Dec 16, 2020 0
Virtual experiences are the talk of every digital conference today. With every in-person interaction pivoting to virtual – happy hours, client meetings, even full-blown conferences –…
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audio advertising

Audio Ads to help Brands Cut Through the Noise for Christmas

Christian Facey Dec 16, 2020 0
AudioMob’s audio ads to push brands to the top of the Christmas shopping battlezone The Holiday Season is notorious for crowding the digital airwaves with colourful, loud and…
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Sales & Marketing

Why Econometrics Brings Advertising Certainty

Matthew Teale Dec 16, 2020 0
Amid the economic uncertainty wrought by the coronavirus pandemic marketers must use all available tools to make budgets stretch further. Failure to grasp the complex dynamics between…
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CRM

Using Consumer Reviews to Go Beyond NPS Measurement

Pat Osorio Dec 15, 2020 0
In today’s world, it’s almost impossible to imagine buying anything without checking at least a few reviews on Yelp, TripAdvisor, or Amazon, right? As shoppers, we have come to trust on…
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Video Platforms

How to TikTok: 4 Key Steps as Told by a Brand

Raitis Purins Dec 15, 2020 0
With over 800 million active users worldwide, TikTok has become a force to be reckoned with. It's offered in 154 countries, has the highest social media engagement rates per post,…
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Privacy and Regulations

Data For Good: Nurturing The New Relationship Between Consumers And Their Online Privacy

Virna Sekuj Dec 15, 2020 0
How serious are you about online privacy management? As digital citizens, we leave an ever-growing breadcrumb trail of personal data behind us every minute of every day. And through…
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TV Advertising

Performance-Based Marketing: How to Double Results From Your Ad Campaign and Is It Possible to Apply…

Alex Zakrevsky Dec 14, 2020 0
Digital marketers are constantly challenged by new trends. Whether it’s programmatic advertising, intelligent automation or hyper-personalization, the next big thing to chase is always…
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Sales & Marketing

Predictions Series 2021: Five Customer Experience Trends to Watch in 2021

Tara Kelly Dec 14, 2020 0
2020 changed the way we look at things. To deliver a great customer experience in 2021, you’ll need to understand how customer perceptions are evolving. Knowing these trends can help…
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E-Commerce and Mobile Commerce

Holiday Shopping Has Moved Online. Here’s How Small Businesses Can Compete

Kyle Mitnick Dec 13, 2020 0
The battle for holiday shoppers will be won or lost online this year. While brick-and-mortar operations struggle in the face of a resurgent pandemic, e-commerce continues to skyrocket.…
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Content

Why Did It Take a Global Pandemic for Companies To Think Creatively?

Simon Berg Dec 10, 2020 0
Think about your last experience at a restaurant—you know, before the global pandemic. If you had an excellent experience, many of the finer details of the meal are probably still sharp…
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Analytics

Accelerating Analytics and AI to Improve B2B Digital Experience

Linda Chen Dec 9, 2020 0
B2B Digital experience has changed in the last 6-7 months. Long before Covid-19, most companies saw the opportunity to engage their B2B customers more effectively online. Since the…
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Native & Programmatic Advertising

Time to Think Again: Lower Funnel Doesn’t Mean Lower Quality

Todd Tran Dec 9, 2020 0
Did you know that performance advertisers sacrifice quality in exchange for better mid to lower funnel results? At the beginning of the pandemic, brands reduced advertising spend…
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Native & Programmatic Advertising

How Marketers Can Prepare for a Cookieless Future

Carl White Dec 8, 2020 0
This year has been the first year in which our businesses and many of our personal lives have had to become digital-first. In fact, data from Ofcom released in June reveals that in…
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Native & Programmatic Advertising

How Marketers Can Deliver on Privacy Without Compromising on Performance

Madan Bharadwaj Dec 7, 2020 0
Finding the Right Balance with Experimentation-based Measurement between Delivery on Privacy and Adtech Performance.
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B2B Commerce

3 Reasons Why Nobody Will Visit Your Virtual Exhibition Stand

Natalka Antoniuk Dec 7, 2020 0
It’s the talk of 2020. Virtual exhibitions and events have filled your calendar. And as a business owner, you’re probably thinking you should get involved. If trade shows have long…
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Content Management

“Corona-proofing” Your Content in Easy Steps

Dan Pratt Dec 4, 2020 0
How good is your 'corona-proofing" content strategy? Companies that started 2020 without digital content as part of their overall awareness and marketing strategy were already behind…
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B2B Commerce

Hybrid Events are the New Normal for Marketing and Sales

Hubilo Dec 4, 2020 0
With the vaccine in production and ready to release, “Hybrid” has seen an upward trend in the market. An influencer once said, “In-person events will be back soon and they’ll be back…
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Behavioral Marketing

How Technology Could Help Sports Survive the Pandemic

Jason Neureiter Dec 4, 2020 0
The COVID-19 pandemic is revolutionizing business, and some industries have been more prepared for the changes than others —the sports world falls in the latter camp. The sports…
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Video Advertising

Here Comes Mobile Gaming Domination

Tom Simpson Dec 3, 2020 0
For marketers, the mobile gaming industry offers a plethora of opportunities. However, some businesses are still hesitant to jump on the gaming train. This is set to change in 2021 as…
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