In 2020 programmatic advertising continued to reign supreme, with real-time bidding (RTB) media purchases making up over 80% of media buying in the US. In 2020, global programmatic ad spend reached an estimated 129 billion US dollars, and…
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Bart Dabrowski, Creative Director, Inskin Media on the need for creative versatility and formats which empower designers _____ Google’s decisions frequently lead to panic given the search giant’s dominance in online activity today, yet…
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It won’t be long now before third-party cookies come to an end, but that doesn't necessarily mean the end of audience targeting or tracking. There have been several privacy-first initiatives proposed by members of the industry. In this…
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It’s time to move out of maintenance mode. For many, 2020 was the year of the void—the year where if you were lucky enough to keep your job, you put everything in maintenance mode, kept your head down, and (strategically) hoped for the…
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Cyber criminals look for ways to infiltrate ad networks and ad serving platforms using various types of malvertising in the digital ad ecosystem. The intention is to exploit and harm website users directly, via the introduction of malware,…
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According to the National Cyber Security Centre (NCSC), there are many challenges that organisations face on a day to day basis. Included in that list is the number one problem of cyber attacks. This is one of the top ones on their list. As…
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Multichannel digital marketing (MDM) is a necessity for the modern marketer. With enhanced access to information, today’s consumers are intelligent and diversified. MDM is an expression of the understanding of where your target market is…
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With each passing year, data becomes increasingly central to customer acquisition, retention and growth. The growing importance of data was amplified as the pandemic accelerated mass digital adoption and created new challenges for…
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It wasn’t long ago that artificial intelligence was most often encountered in sci-fi movies stoking (misguided) fears of robots conquering the world. Today AI is a practical part of our everyday lives—and most business operations.…
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Silicon Valley venture capitalists are legendary for backing some of the most successful technology companies the world has seen. But does every tech entrepreneur with an innovative new idea have the same access to this source of funding?…
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The two most vital characteristics in brand building are authenticity and integrity—you need to be who you are and you need to stay true to your moral compass. The key to developing an authentic public brand is both consistency and acting…
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The definitive and absolute termination of third-party cookies - something that was once unthinkable to marketing teams - is now imminent. For years, brands have leveraged the convenience and accessibility of third-party cookies to track…
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Every marketer has been faced with a moment of uncertainty in their career. It’s the type of tipping point where they question whether they’ve made the correct decision or have gone too far outside the lines. These moments can be defining…
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We live in a world where business relationships often extend across international borders, workplaces are broadly virtual, and many contracts govern the use and ownership of intangible products. So, it only seems fitting that artificial…
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The chaos of the past year and a half has shifted a great deal of focus away from the national to the local market. These days, given the deafening noise happening at the national level in any given industry, many advertisers are finding…
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Lessons Learned from a Journey Focused on Authentic Connections, Engaged Customer Communities and Scaling Meaningful Brands Today’s path into venture capital often reads differently than it did just a few years ago when an Ivy League…
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The main issue on most marketers’ minds this year is data privacy, not only because of changing legislation like the CCPA, but also because of Big Tech’s changing policies — mainly Apple’s App Tracking policy, and, of course, the end of…
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For the better part of the last two decades, anytime that you have wanted to find a video somewhere on the internet, you’ve likely found yourself searching for it on one of two platforms: Google or YouTube. Despite the former now owning the…
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Tens of millions of individuals in the UK have now been vaccinated, lockdown restrictions have begun to ease and we are are hopeful to see the inside of our offices on a regular basis once again. Yet, if we skip ahead to a year’s or indeed…
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Push notifications have long been known as an effective channel for driving user engagement in media apps. But once you decide to benchmark your efforts against other publishers, what numbers should you look at? Pushwoosh has researched…
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