There has been a fundamental shift in the way users consume content today. Mobile users have gradually moved away from …
Why It’s Important to Take Control of Your Data in Today’s Marketing
Every time you or I buy so much as a hamburger we probably create data in a computer somewhere that …
Data for Good Gains Steam And Other Predictions
Looking back at what happened in marketing in 2018, we think of countless data blunders and the shake up of …
Six Skills Every Digital Marketing Team Needs for 2019
Time flies, technology moves even faster. Scott Brinker’s annual Marketing Technology Landscape super graphic now displays more than 6,800 marketing …
Context and Data is King
“People will sit up and take notice of you if you will sit up and take notice of what makes …
Five Things We Learned About Cyber Weekend Ads in 2018
Cyber Weekend has become a huge phenomenon for consumers in the UK over the past four years, with more and …
What Will Drive the AdTech Conversation in 2019?
Goodbye Multichannel, Hello Omnichannel How can you up your customer engagement game in the new year? Make 2019 the year …
Improving Contact Centre CX: Eight Predictions for 2019
Contact centres are going through their biggest changes in decades. Instead of calling a company for support with every issue, …
YouTube’s Influencer Marketing Phenomenon
Ever wonder what exactly it is that your kids are so fascinated by when spending hours on YouTube? It’s likely …
Shareability, Traffic and Goals: The Real Key to Killer Content
Let’s be honest. There’s already tons of content about content. If you Google “creating killer content” (yes, with quotes), you’ll …
How AI will Change the Game for Influencer Marketing
The rise of inauthentic social media stars has made it increasingly more challenging for brands to run effective influencer campaigns …
4 Ways to Improve Customer Engagement Across All Channels
No matter what industry you’re in, you likely have this problem: capturing your audience’s attention for more than a few …
Marketing Technology Insights for the Year Ahead
Performance/Affiliate Marketing Goes Social It’s no secret that performance marketing on Instagram, Snapchat and other social networks is evolving and …
Best Global Video Campaigns of 2018
As 2018 comes to a close, our team at 90 Seconds has been discussing our favorite video ad campaigns of …
CDO’s 5 Must-Have Features in a Headless CMS
When you’re in charge of the transformational role of technology in an enterprise, as Chief Digital Officers (CDOs) are, any new solution …
Marketers Should Source the Magic of AI in the Holiday Season
This time of year, marketers find the most success when they leverage knowledge about their customers; where they prefer to …
Top Seven MarTech Trends of 2018
From Kendall Jenner to Colin Kaepernick, 2018 was an eventful year of controversial marketing campaigns. No doubt you’ve seen a …
The New Content Workflow: Conductor Actions
Turn ideas into action with the new Conductor integration with Asana. Fast-moving marketing teams like yours are constantly communicating and …
7 Essential Success Tips for Young Entrepreneurs
Have you ever thought that you are not meant for this provincial life? That you want to soar across the …
The Truth in Mobile Programmatic – ATS London 2018
At ATS London, Jodie Collins, MD, Re/Digital, moderated a panel discussion about the developments in mobile programmatic and what the …