A Cambridge study went viral back in 2015 claiming “Facebook knows you better than anyone else.” Participants took a personality test, then gave researchers access to their Facebook…
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It’s hard to think of the phrase “I’m lovin’ it” and not immediately recall the “ba-da-ba-ba-ba” of the McDonald’s jingle. It’s catchy, appealing and has been repeated so often, that,…
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In the economic scenario of the 21st century, every business needs information technology one way or another. Most companies rely on software for their day to day transactions these…
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Are you thinking about the future of sales? With almost 90% of sales having moved to a virtual model, it’s more important than ever to ensure sales teams understand customers’ needs. In…
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More than 20% of households have now cut the cord, a trend that is only being accelerated due to the current economic climate. And in lieu of cable, 80% of U.S. viewers are now watching…
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We’re living in a global paradigm shift, where privacy concerns, coupled with the cookie’s demise, is placing pressure on marketers to deliver more personalised and empathetic…
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As COVID-19 restrictions shut down shoots around the world, the creativity in influencer marketing has soared. Thanks to lockdown we already know we’re in for a year of re-runs on TV.…
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Event planners have always taken risk into account, but no one could have been prepared to deal with the losses ushered in by COVID-19. As the industry has come to terms with this “new…
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Consumers, businesses, and marketers are in uncharted territory. The coronavirus crisis has significantly changed the way people work, shop and live, and both brands and consumers are…
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To say that the current market reality has pushed us all into uncharted territory would be an understatement. With online retailers being at the forefront of the market shift, it’s no…
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The article has been co-authored by Stephanie Geiger, Co-Founder of Government Marketing University. Integrated marketing is long heralded as a unifying marketing communications…
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With frequent market shifts and an ongoing pandemic, it’s crucial to plan efficiently, effectively, and strategically. Planning this year has been radically different than any other…
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Fewer hiccups with in-person event than expected as live events go online in the age of COVID-19 With the onset of the COVID-19 pandemic, companies had to immediately and completely…
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B2B meetings at prominent events are among the biggest drivers of the sales pipeline for enterprises. Meetings that convene prospects, customers, subject-matter experts (SMEs) and…
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Maximizing Sales Performance is No Longer Just About Compensation. Today, More Than Ever, It’s About Continuous Planning.
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In today’s challenging environment, marketers are being asked to drive more business by ensuring efficient and effective spend of their valuable marketing dollars. They need to drive…
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Apple With over 720 million users, any decision by Apple regarding the iPhone has an immediate global impact. Their recent announcement at WWDC to discontinue Apple IDFA left the…
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A strong customer engagement model is a way of differentiating your organization and creating stronger customer loyalty, while potentially reducing costs. As the COVID-19 pandemic…
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Both the scale and scope of COVID-19 are beyond anything we’ve seen in near history. It’s uniting, in that the entire globe was tasked to navigate this challenge together, but more than…
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There’s no doubt that recent circumstances surrounding COVID-19 have reshaped the way retailers operate and connect with their customers daily.  Shelter-in-place ordinances and…
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