It may feel like we have only just said goodbye to summer, but for marketers, we’re already counting down to …
Mechanics of Publisher Monetization
This year, ATS London saw a panel of industry experts discuss the changes in how publishers are monetizing content through …
Mid-Market Brands Must Dig Deep to Rival Discounted Luxury Goods This Black Friday
By Joe Rohrlich, General Manager, EMEA, Bazaarvoice According to a Deloitte study, discount and premium retailers are opening nearly …
50 Email Marketing Best Practices
How can you take your email marketing from good to great? What are the challenges in email marketing? A 2016 …
What Do Playables Mean to the Mobile Marketer?
Banner, interstitial, video and rewarded video are the norms of mobile advertising. So where is the future coming from? Back …
3 Ways AI Can Boost Profitability in the Digital Economy
Strengthening customer relationships, remaining competitive, and improving employee productivity are all key benefits from utilizing artificial intelligence. There is …
Love, Apptually: Understanding the Role In-App Advertising Plays In Connecting Consumers With Brands
Apps have the potential to make powerful connections with their users. With consumers visiting entertainment, sports, news and gaming apps …
FICO Scores and Customers: What Marketers Can Learn from the Power of Scoring
As marketers, you’re working with massive amounts of data to better understand real-time customer behavior, navigate purchase intent, and unify …
Hard Data Point And Shoot: Targeting Customers With AI Accuracy
Marketing has not escaped the shift to a digital, data-dependent economy. Most critically, marketers can no longer rely on gut …
Black Friday Deals Are Not Just For Consumers
Consumers aren’t the only ones to benefit from holiday sales; small business owners can find plenty of Black Friday deals …
AI Helps Marketers Get Personal
Today’s consumer is conditioned to expect a hyper-personalized experience. The likes of Amazon, Spotify and Netflix have raised the bar …
The Best 3 Ways Your Business Can Utilize Hyperlocal Marketing
In this globalized age, where internationally recognized brands’ marketing efforts spread far and wide, it can seem like the new …
Innovation 101: How to Instill Innovation in Your Tech Company
A simple statement to make, but where do you start? This is a common ideal embodied within many companies who …
Cashing out on your Audience Databases: Here’s Why your Online Viewers Really Matter
Video is the hottest buzzword in marketing today. As much as it is a means to distribute content, the audiences …
Is Your MarTech Stack Ready for the Visual Era?
Images > Text Visual is the universal language that moves people. That’s because most people prefer seeing something rather than …
5 Keys to Building a Data-Driven Culture and Marketing Organization
Why Developing a ‘Sherlock’ Mindset Is Vital to Marketing Success Data plays a vital role in marketing today — from …
The Very Real Benefits of Selling With Virtual IT Labs
Let’s start with some quick statistics. According to researchers at Gartner CEB, an average tech buyer is 57 percent through …
Apple iOS, Privacy and the Future of Ad Attribution
In March, Apple quietly released SKAdNetwork, an API that allows ad networks and advertisers to directly attribute installs from the App …
Why Vertical Video is The Future of Video Marketing
In the past few years, smartphone manufacturers have been improving their product quality rapidly, especially in the camera department. Today’s …
Why Smarter SSPs Would Be a Boon to Publishers and Advertisers
Supply-side platforms (SSPs) are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their …