The best analytics are invisible. Now, there’s a whole industry devoted to creating compelling visualizations meant to take complex, dynamically …
Consumer (Dis)Likes and Brand Loyalty in the Era of Digital Customer Experience
It’s no secret that customer experience – both in person and online – is top of mind for every modern …
How the Industry is Changing the Definition (and Expectations) of Transparency
For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply chain. …
Interactions in Context: How to Increase Personalization in Email
As I shared in my previous article, customers now expect nothing less than personal, purposeful experiences from the brands they …
Dismantling the Digital Fortress: E-Commerce Design Must Start with Humans, Not Tech and Templates
The old way of online retail is obsolete. A bold statement, but it’s true. Yet these are the very platforms …
Customer Success: The Key to Revenue Optimization
Your customers are now subscribers. We have shifted to a subscription economy in nearly every facet of our lives. Do …
Can Direct-to-Consumer Brands Successfully Shift from Online to Offline Retail?
New Findings Reveal How DTC Darlings Are Breaking Into Brick-and-Mortar, says Blis author Direct-to-consumer (DTC) brands have been steadily picking …
Performance Pressure on UK Marketers Will Be Answered by a New Wave in Cross-Channel Video Advertising
Hard choices seem to define Marketing today. The abundance of high-profile media moments, from the final of Love Island to …
How to Succeed in Marketing to the Connected Consumer
From demographic to social and transactional, Connected Consumers are happy to offer personal data in exchange for a more personal …
The Killer App in Digital Transformation is “People”
Everyone is on a quest for digital leadership. But the reality is 75% of executives say they’re still waiting to …
What the FCA’s 18th Month Delay with SCA Could Mean for Online Payments
The United Kingdom’s Financial Conduct Authority (FCA) recently announced an 18-month delay on its enforcement of the European Union’s Strong …
How to Optimize Video for Social Media Marketing
Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for …
DMEXCO 2019: How Technologies Help to Promote Trust
Trust is the most important component of every relationship, including the business one. In Marketing and Digital Advertising, where nothing …
Is Your Content Marketing Strategy Driving Sales?
The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the …
Time to Modernize Direct Mail to Boost Multi-Channel Marketing Success
Survey Says: Modernize Direct Mail to Boost Marketing Success — Offline and Online In a world where Internet marvels are …
Navigating the Consumer Privacy Landscape: New Approaches Offer Solutions for Marketers
Apple is pushing for change when it comes to consumer privacy and control of data. They haven’t been tiptoeing around …
4 Ways E-Commerce Product Content Drives Sales Growth
To provide context on the importance of e-commerce product content, a survey by Namagoo found that out of the ten …
Reputation in the Online World: How Brands Can Cut Through the Endless Choices of the Customer Journey
Customer Journey is evolving. This change in customer behavior could see the internet account for as much as 53% of …
A-Z Glossary For Good TV Marketing – Part 1
TV no longer represents a humble living-room box; it’s an integral and connected part of a broad media mix. Encompassing …
Google Bids Goodbye to the Average Position Metric
In advertising, there are several key questions that are always bandied around: how are our ads performing? What’s the ROI …