It’s the modern paradox: Big revenue or big security? If you optimize for revenue and not security, your business will thrive - until regulators and angry customers shut you down. If you make security everything, in a few months you may…
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If last year taught us one thing, it’s that retailers need to expect the unexpected. Over the past several quarters, consumer habit changes have become less and less predictable. These curveballs shook up the scene and retailers either sank…
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Running a successful business is more than having a good idea. It’s about spotting new opportunities, adapting to evolved consumer priorities and continuously assessing performance. As such, many entrepreneurs need to switch up their…
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Consumer expectations for video entertainment are undergoing an immense evolution. While the pandemic has certainly played a role in driving up consumer expectations, the rapid proliferation -- and deep penetration -- of Smart and Connected…
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The cliché line, “there’s an app for that” has some basis in fact. A recent tally found there are 1.96 million of them on Apple’s App Store, while Google Play boasts 2.87 million. It’s taken a while but finally, the perfect reward app has…
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As advertisers know, today’s consumers expect instant gratification. From two-day shipping on ecommerce purchases to same-day grocery delivery, consumers want their ordered goods immediately. That’s why the rapid rise of voice technology…
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For this report AdSecure analysed over 100 million ad campaigns between 1st January to 30th June 2021. These findings provide insights into cyber-criminal behaviour during Q1 & Q2: Where they were most prolific, how they delivered…
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As markets become more saturated, it is critical for enterprises to implement competitive intelligence (CI) to empower better decision-making and execution. If you’re unfamiliar with CI, it is the process of capturing, analyzing, and acting…
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If you rest, you rot. And in the case of contemporary business, If you don’t adapt and innovate, you might just struggle. For those looking to jump on the next hot thing, today, we’ll be looking at why your business should start accepting…
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The pandemic changed the way people shop, work and get the services they need. It will take years to fully understand the coronavirus’s impact on work and life, but it’s already clear that the pandemic accelerated digital transformation. A…
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Earlier this year Arktic Fox, in conjunction with Michael Page, released a report on the Marketing State of Play highlighting key transformational, martech and data challenges marketers currently face. To explore the report’s findings…
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Organizations across every industry were forced to rethink operations in 2020, including how to save costs wherever possible. As a result, marketing budgets were often slashed, and brand awareness efforts took a backseat to other priorities…
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SEO and UX are typically handled by different teams and thought of as separate initiatives. At a surface level, it makes sense; one focuses on ensuring discoverability on search engines, while the other works to build a site that provides…
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In today’s digital world, new compliance demands for brand and regulatory requirements present a huge hurdle for marketing and creative teams to overcome. Here’s how teams can address these challenges with the proper tools. Every marketer…
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Contextual targeting has existed for over a decade, but it’s experiencing a revolution. The technology is getting more intuitive, creative and adaptive. Recent innovations in contextual involve connections between intelligence and adaptive…
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The grocery industry was in the middle of a long contemplation of change when the pandemic hit, and all the slow and steady plans for technology adoption were suddenly outpaced by the need to adapt to the new circumstance. As more customers…
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ESG Should Be A Systemwide Approach to Sustainability for the Long Term! Today, it is not only assumed but expected that businesses contribute to or implement sustainable practices. Socially responsible and environmentally minded investors…
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Fifty percent of consumers complain that their financial services provider doesn’t deliver a personalized experience when communicating with them. Clearly, this is a tremendous opportunity that fintech companies can seize. As today’s…
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Did you know the fortune cookie doesn’t actually originate from China? It was brought to the US by the Japanese! The truth is they are rarely found in China, demonstrating the fact that old wives’ tales can often take on a life of their own…
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Virality is important in B2B marketing due to the challenges with traditional methods of marketing which are dominated by B2C companies. In viral marketing, a company will aim to spread its message with the help of large numbers of online…
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