Marketing has been the name of the game for decades now. You can have a good product but if your …
4 Factors That Are Defining the Future of Customer Experience
From the first availability of e-commerce through its ubiquity, Customer Experience (CX) has been the determinant factor of online retail …
Social Media’s Young Users Are Reshaping How Real ‘Power’ Works
In the hurly-burly of social media’s everyday onslaught of news, it can be difficult to ponder the much bigger picture. …
3 Ways Brands Can Win Black Friday with Digital Ads
Black Friday is one of the biggest days in the retail calendar, and for good reason. Every year, the post-thanksgiving …
Out with the New, in with the Old: Nostalgia’s Increasing Role in Content, Personalization, and Consumer Choice
In a digital world where consumers can have nearly every novelty, we’re seeing something old and familiar to catch their …
How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?
In 2019, brands are spending unprecedented amounts of money on data, and that’s because the promise of true people-based Marketing …
From Cost Center to Revenue Center: How AdTech Drives Sales
Marketers have long viewed Advertising Technology as a cost center—as necessary tools required to conduct business, but ultimately not contributors …
Where’s My Data? Approaching Marketing Automation in the Era of GDPR
The adoption of Marketing Automation technologies continues to be one of the fastest-growing Marketing trends today. In fact, according to …
Hacking the Gordian Knot: Spinning Business Gold from Financial Marketing Budgets
Armchair analysts often view CMOs as either visionaries whose out-of-the-box thinking could change business fortunes of their firms, or as …
People, Process and Platform: The Three Integral Components of Enterprise SEO
For enterprises, SEO is big business, and for good reason. Organic internet searches can deliver more than half of the …
Top 5 Best iOS App Development Companies in Dubai
The world of business operates solely on Marketing and face value. With companies opting for several channels of Marketing like …
Redefining Promo and Sports Highlight Creation Using AI
Promos are key for Media and Entertainment enterprises to create an audience pull. Media and Entertainment Marketing teams create promos …
Things Marketing Leads Need to Know about Benchmarking Discounts Effectively
For most consumer-facing businesses, the most promotionally-challenged Marketing channel is Email. As our benchmark report illustrates, marketers promote discounts across …
Top 5 Best Android App Development Companies in Dubai
The fast-growing market for Android applications is a clear testimony to the compelling benefits and scalability of Android apps, which …
Advanced Personalization Helps Top Retailers Make More Money and Hold off Amazon
Today’s retail and e-commerce email marketers face a twin set of challenges as they head into the holiday shopping season …
How Gaps in Technology Affects Marketing Technology
A lot of marketers are under pressure to yield a return on marketing investment or ROMI. But then again, in …
What’s Happening with AdTech Today: Thoughts of the CEO Who Spent Ten Years in the Industry
Ten years ago, I debuted as the CEO of an ad server. At that time, my Epom team broke into …
Every Marketer Should Think Like a D2C Marketer
It’s no revelation that technology has changed how we interact with brands: I can get prescriptions immediately delivered to my …
Incorporating Human Touchpoints Alongside Technology to Improve Customer Service
There’s no doubt technology has streamlined how businesses interact with customers, leading to reduced labor costs and increased efficiency across …
5 Essential Things to Know Before Bringing Programmatic In-House
Yesterday, you were OK with putting your money into the pockets of ad agencies. You didn’t know how programmatic works, …