More than at any other time in history, today’s CMO has a multitude of channels to reach. Forrester has gone as …
In-App Advertising Fraud: The Biggest Threats to Advertisers
In 2018, mobile ad spending accounted for nearly 70 percent of all digital advertising and surpassed TV as the leading …
Getting Started With Video Content Marketing
You hear it everywhere, that you should be using video marketing in your business. But what is it and where …
Take Your Marketing Automation Further with AI
It’s been said that Artificial Intelligence is the future, but I’d argue that AI is very much a thing of …
In-App Fraud: The Nuances to Know
Late last year, we saw a scary number hitting the industry headlines: In-app fraud in 2018 rose by as much …
5 Ways Advertisers Can Ensure Campaign Success in the Mobile App World
Now that you’ve become an expert in web-based advertising, the consumer has moved on to the mobile app. What can …
Dos and Don’ts of Facebook Advertising for Young DTC Brands
Direct-to-consumer brands such as Casper and Warby Parker have successfully turned the world of brick-and-mortar retail on its head, but …
3 Lessons from Rebranding a Technology Unicorn
Quick math quiz: What’s the sum of 51,000 customers (many are Fortune 500 companies); 200 worldwide technology partners, distributors, resellers …
6 Hot Retail Trends for 2019
Nowadays, consumers expect to access and buy products and services at anytime and anywhere. They switch easily from smartphone to …
The Marketing Revolution Will Be Televised: Video Advertising’s Dynamic Future
Eight decades after a spot for the Bulova Watch Co. became the first television ad ever to air, video advertising …
Demand Gen Demands Data Visualization, Interactivity, and Storytelling
If I told you marketing departments were projected to spend loads of money in 2019, you wouldn’t be surprised. It’s …
Why Content Creation is Nearing A Tipping Point
Content creation is nearing a point where a machine-first approach is becoming a reality. This is largely due to the …
Why Relevancy at Scale Should be Key Priority for Consumer Brands
The big consumer brands that have long defined the industry are no longer untouchable. A combination of rapidly changing consumer …
Seeking Digital Transformation Success? Avoid These Misconceptions
Digital transformation is not a one-size-fits-all process and looks very different across industries and organizations. There are no quick fixes …
The Greatest Choice You Can Give Consumers
User-initiated rewarded video is hands down the strongest ad tool in the industry today. If you ask any publisher, they …
3 Ways Mobile Technology is Changing the Brick-and-Mortar Experience
According to a study from Forrester, 86 percent of retail sales still occur at a brick-and-mortar location with approximately 53 …
Tried, True and Proven: The Value of Direct Mail in the Digital Age
We live in a time where there is an abundance of avenues for brands to engage with modern consumers. It …
When Is an Emoji More Than Just an Icon?
Each year hundreds of new icons are added to the library we use every day on our phones. They give …
Key in 2019 Business Development? Partnerships
As we dive into 2019, there’s no question that the MarTech industry will continue to grow. The Moore Stephens 2018 …
DMP, CDP or UDP – What’s in a Name?
There’s no denying the love of TLAs (three letter acronyms) in marketing today. Just when you have got used to …