"A CDP becomes necessary when your data sources start to become too fragmented and you are struggling to maintain data quality and campaign effectiveness."On Marketing Technology…
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"We’re big believers in value exchange because it’s the safest, most effective form of digital advertising."On Marketing Technology MTS: Tell us a little bit about your role at Jun…
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"It’s critical that we offer a level of differentiation and competitive advantage that makes it easy to choose us versus an incumbent or stay with the status quo."On Marketing…
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"Bringing data together from different silos and mashing it together to make it useful and available in the various operating platforms is still too hard and too technical."On Marketing…
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"Typically, e-commerce players are great at pulling data in and they are terrible at exporting data. That’s where we fit in."On Marketing Technology MTS: MarTech Series caught up…
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"I see attribution becoming even more critical as marketers are asked to justify their spend and show how every marketing investment impacts revenue."On Marketing Technology MTS:…
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"AI is fueled by data. Marketing leaders should ensure that the right data is available to fuel an AI approach and then understand how that data maps to specific customer interactions…
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"Marketing technology is as much a “people problem” as it is a technology problem: skillsets and organizing for getting the most out of the tech is a major challenge for CMOs."On…
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"Embrace positive change! As marketing professionals, the concept of trial and error is, or should be, baked into your DNA."On Marketing Technology MTS: Tell us a little bit about…
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"One of the biggest trends that I see is an increasing focus on improving the customer experience online, and ensuring that campaigns (however smart they might be) don’t harm that."On…
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"I’m curious - I’ve always got to know how something works, why it works, how to make it better."On Marketing Technology MTS: Tell us about your role at Relationship One and how…
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"Don’t wait around for someone to tell you to address something that needs fixing, volunteer to take it on, go make it happen."On Marketing Technology MTS: Tell us a bit about your…
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"We’re big fans of eating our own dogfood, so we test and use our own products and features that relate to people-based advertising and marketing."On Marketing Technology MTS: Tell…
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"22When you’ve got all the information you’re going to get, you always make a decision. You might be right or wrong, but straddling a picket fence hurts you and everybody else. Make a…
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"CMOs’ Catch-22 is that they want consolidated marketing stacks—where impressions, placements, ad operations, billing and attribution are all tied to the same common units of…
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"My father continually told us “This world owes you exactly nothing. If you want something, work for it”."ON NATURAL LANGUAGE PROCESSING TECHNOLOGY MTS: Tell us about your role at…
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"Demand for better marketing is increasing as we try to better understand effectiveness across all channels, not just what we currently define as digital."On Marketing Technology…
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"After having spent most of my career building technology solutions that focus on automation, I can unequivocally tell you that we’re still far away from programmatic being 100%…
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"In ad-tech I fear header-bidding will destroy all other SSP´s than Google and Facebook."On Marketing Technology MTS: Tell us a little bit about your role and how you got around to…
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"The biggest challenge is how to create a competitive advantage by differentiating your company’s platform from others."On Natural Language Processing Technology MTS: Tell us a…
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