commercetools launches Compilations, a new semi-annual showcase featuring over 50 product and feature updates, reinforcing the company's commitment to delivering constant innovation, faster time to market, and improved customer…
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Which business does not recognize the value of understanding their customers, staying updated on industry developments, and recognizing new trends or being in control when a crisis may arise? Tracking social media channels and looking for…
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Today’s announcements include innovative functionality and partner integrations to help brands and retailers sell globally, improve conversion rates, build more beautiful storefronts and deliver incredible shopping experiences…
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B2B lead generation stands as a critical process in the business-to-business domain, focusing on identifying and cultivating potential customers for a company's products or services. Unlike B2C, B2B lead generation hinges on building…
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Chris Koehler, CMO at Twilio talks about the changing B2B marketing landscape and how new age martech and AI is leading to a complete shift: Welcome to this MarTech Series chat, Chris, tell us about your marketing journey and what you’re…
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Ajay Awatramani, Channing Ferrer, and Nadine Pichelot to serve as senior advisers to the company and provide strategic guidance, market insights, and network opportunities Brevo, the leading customer relationship management (CRM) suite,…
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Netlify continues to champion the modern, composable web by enabling AEM users to seamlessly migrate from monolithic to composable structures, delivering increased flexibility and speed. Netlify, the platform for modern web development,…
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In today's fast-paced digital marketing environment, the ability to swiftly adapt and optimize campaigns is essential for success. AI-powered consumer insights are proving to be a game changing solution, allowing marketers to gain a deeper…
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In today's highly competitive business landscape, companies are constantly seeking innovative strategies to connect with their target customers and drive growth. Two approaches that have gained significant attention and proven to be…
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In today's competitive landscape, a Go-to-Market (GTM) strategy isn't just an option; it's a necessity. This blueprint serves as your game plan for customer acquisition and revenue growth. It aligns your product, audience, and channels,…
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As a streaming market leader, the video technology provider became an early adopter of Amazon Q, a generative AI–powered assistant, to increase customer support efficiency and quality Brightcove (NASDAQ: BCOV), the world’s most…
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AI is remodeling the whole digital marketing domain, bringing a wave of change in different segments, namely marketing automation, virtual assistants, content generation, and enhanced user experience. AI has become one of the most…
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Baruch Toledano, Vice President and GM of Digital Marketing Solutions at Similarweb chats about the state of martech and SEO in this MarTech Series Interview: _________ Welcome to this MarTech Series chat, Baruch: tell us about…
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Marketing plans play a vital role in the success of every firm, especially those in the B2B industry. The adoption of account-based marketing (ABM) has surged from 15% to 70% among marketers, indicating its growing popularity in the B2B…
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Major Update Rebuilds Platform Around GenAI, Reduces Risk With Slate of Safety Features boost.ai, a leading conversational AI (CAI) solution provider, announced the launch of Generative Action, the latest in a series of innovations to…
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Terri Hatcher, Chief Diversity & Inclusion Officer at NTT DATA North America, unpacks the practical strategies that can increase representation, particularly for neurodiversity, and the empowerment of marketing teams: Research from…
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Mutant Thailand hits the ground running with a team of seven in Bangkok, with communications veteran Vorasit leading the charge to bring Mutant’s integrated PR, content, social and brand offerings to this dynamic, evolving market.  …
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Public relations and marketing professionals have long recognized the potency of infusing a personal touch into media outreach emails. Whether it's acknowledging a recent promotion or referencing an upcoming conference the recipient is set…
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WhatsApp was an instant hit across the globe and over time, it has become one of the most popular chat apps boasting over 2 billion active users. Therefore, WhatsApp is among the leading inoculate messaging platforms that provide a seamless…
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Let us delve deep into the synergy between customer experience and CRM, what are the similarities, differences, and basic components of each and let’s understand how CRMs can improve customer experience management and productivity.…
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