KnowledgeLake welcomes Bob Fresneda as its Vice President of Sales and Marketing as a leader capable of driving additional revenue and opening new markets with his extensive global experience around capture and transaction processing.

Fresneda’s first goal at KnowledgeLake is to accelerate its growth in the transactional content management [TCM] market for cloud technologies, leveraging his sales and marketing experience in the Microsoft ecosystem and beyond. He will help the organization to focus on key strengths in its technology platform and personnel.

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Before joining KnowledgeLake, Fresneda ran the largest subsidiary at ReadSoft, a global, publicly traded organization with headquarters in Sweden. He and the ReadSoft team helped to create the invoice automation marketplace in North America and served as a member of ReadSoft’s executive management team. From there Fresneda was asked to expand on the financial success and culture of the North American team by leading ReadSoft’s South America and Asia Pacific regions. Now as the VP of Sales and Marketing at KnowledgeLake, Fresneda is eager to work with the KnowledgeLake team to drive its growth as a leader in the TCM market.

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“I could hear the excitement in Ron’s voice when he called me to say he had reacquired KnowledgeLake and wanted to build a company with the team culture we both feel is vital to attract and support amazing employees and customers” says Fresneda. “We have a unique opportunity to transform the market, strengthen our position in the Microsoft ecosystem and expand into additional markets with our new platform. KnowledgeLake’s invitation to be a Charter Member of the Microsoft Preferred Partner Program for Content Services is an indication we are heading in the right direction!”

“It was important to KnowledgeLake to find a leader that would fit well into our culture, who had a leadership style in line with ours. I’ve worked with Bob for many years in the industry and knew about his commitment to employees and his drive to succeed as a team,” said Ron Cameron, CEO and founder of KnowledgeLake. “I’m excited about the energy and expertise I know he will bring to the organization.”

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