In order to help businesses optimize their brand promotion strategy, digital marketing agency, fishbat, discusses the benefits of using high-quality images on your social channels.
Maintaining an active social media presence is critical for companies looking to increase customer engagement, and media-centric posts have been shown to perform much better than text posts. Using high-quality images is a great way to take a company’s social media promotion to the next level.
Discussed below are some of the main benefits that companies will enjoy when they make high-quality images a priority across all social platforms.
Increased Customer Engagement. Social media continues to be a major part of the way people interact online, the majority of that interaction coming from mobile devices. With more and more people using their phones and tablets as their primary way of browsing the web, the marketing industry is seeing a major shift towards visually appealing, media-centric posts that can capture a consumer’s attention at a glance.
One of the biggest reasons that using high-quality images on social media is so effective is that it appeals to a wider range of customers. People browsing on mobile devices don’t want to read a huge wall of text, and oftentimes a high-quality picture can accomplish the same goal much more effectively.
More Effective Brand Promotion. While using images is important in general, the resolution and layout of pictures and graphics can have a major effect on the way a brand is perceived. Investing in excellent images projects a more professional look that will be subconsciously associated with the quality of a brand. The difference between an average image and one that a company has taken the time to optimize can be significant when it comes to building a positive reputation around the product.
Better Brand Consistency. While there is some initial investment required when investing in high-quality images, those pictures and graphics can be used across all of the company’s social media channels. It’s important for a brand to project a consistent message, and one of the best ways to do that is using similar materials in all aspects of the company’s online presence. It’s important to adjust pictures to suit the needs of each platform, but investing in a few professional images that can be repurposed in multiple areas can be far more effective than cutting costs and sacrificing quality.