Deal will add video and audio support to the company’s MarkUp product in latest effort to support creative collaboration across all design projects

Ceros, the cloud-based, no-code design platform for interactive content, announced today its acquisition of online visual feedback tool Oroson as it accelerates its mission of becoming the unmatched leader in empowering creativity and collaboration.

The acquisition will add new functionality to Ceros’ own feedback collaboration tool, MarkUp. Available as a free subscription, MarkUp allows users to upload any website, image or PDF and share it across an organization for others to provide, review and resolve comments directly on the content itself. With the acquisition of Oroson, MarkUp users will be able to upload video and audio files and provide feedback — frame by frame — without the need to share individual files back and forth among teams. The new feature is expected to be available this summer. No other single tool will be compatible with such a wide variety of formats in the same way to easily foster collaboration and feedback among designers and team members when creating digital content.

Marketing Technology News: MarTech Interview with Francis McMahon, EVP, Canon Solutions America

“We’re thrilled to welcome Oroson to the Ceros family and are excited for the opportunity this technology and talent bring to our current creative ecosystem,” said Simon Berg, CEO of Ceros. “The ability for content creators to share detailed feedback through advanced comments and notifications opens the doors to collaboration anywhere anytime, lending itself well to Ceros’ mission to unlock and elevate creativity for all.”

Based in Northern Ireland, Oroson was founded eight years ago by Daniel McGlade, CEO, and Richard Davidson, CTO, who together have nearly five decades of experience in software development and deep market insights into meeting the needs of creative teams who need to easily review and provide clear feedback on digital content.

“We started Oroson with a vision of how companies and coworkers could better collaborate on the content they create. We knew there needed to be easier ways to review digital content, particularly in a digital world where stakeholders no longer all work in the same office,” McGlade said. “Becoming part of MarkUp advances that vision.”

Marketing Technology News: Stimwave Technologies Announces Chris Valois as Chief Marketing and Strategy Officer