Episerver Named a Leader Again in the 2018 Gartner Magic Quadrant for Web Content Management

By MTS Staff Writer On Aug 6, 2018

Research Analysts Evaluated Episerver on Ability to Execute and Completeness of Vision

Episerver, the company transforming digital experiences, announced its position in the Leaders quadrant of Gartner’s 2018 “Magic Quadrant for Web Content Management” for the fourth year in a row.

Gartner analysed Episerver among 18 total vendors of web content management tools and evaluated each based-on completeness of vision and ability to execute. According to Gartner, Leaders “execute well against their current vision and are well positioned for tomorrow.” Episerver believes it continues to anticipate leading-edge organisations’ requirements for cloud capabilities while consistently exceeding the requirements of leading-edge customers. The company credits its investments in experience management capabilities for its ability to distinguish itself in both digital commerce and content management solutions.

“Episerver’s super productive and efficient content management system enables our customers to deliver the type of rich and relevant digital experiences they need to effectively engage their customers,” said James Norwood, CMO and EVP, strategy at Episerver. “We believe our continued business ascent and leadership position in this year’s Magic Quadrant, demonstrate our unwavering commitment to this empowerment.

Also Read: Episerver Named a Visionary in the 2018 Gartner Magic Quadrant for Personalization Engines

“When we give our customers a highly effective resource for their needs, their growing organisations benefit from rapid time to value. As a result, we see that Episerver customers eagerly share their success stories, which validates our technology and helps us top competitive positioning.”

The Episerver Digital Experience Cloud™ combines powerful approaches to individualised content, experience-driven commerce and intelligent campaigns, all backed by powerful artificial intelligence (AI), and an impressive global partner ecosystem of more than 880 digital agencies and systems integrators who empower more than 8,800 digital leaders in 30 countries.

Episerver has continued to broaden and diversify its Digital Experience Cloud with the launch of several new application services this year. In February 2018, the company announced a new headless API layer, which offers a hybrid architecture to make it easier for organisations to deliver content and digital experiences beyond their websites. With the launch of Episerver Advance™ the following month, organisations can now automatically deliver individualised content to visitors everywhere they digitally engage through the power of AI.

Rounding out its unified content and commerce platform with the launch of Episerver Insight™, the Episerver Digital Experience Cloud now offers capabilities such as event triggering, AI-based personalisation and customer journey analytics incorporated directly into the typical WCM processes and roles, rather than requiring specialise or dedicated processes and expertise.

A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner’s market view.