Browsing Tag

Episerver

Survey: B2B Leaders Burdened by Bad Customer Relationships, Bullish About Digital Experience Budgets Despite COVID-19 Crisis

Episerver Launches Its Second-Annual Global B2B Digital Experience Survey Facing market uncertainty brought on by the global pandemic, B2B organizations must adapt to changes in how they connect with customers as 54% of leaders in IT, marketing and ecommerce roles define their company's customer relationships as strained, developing or non-existent according to a new survey from Episerver, the customer-centric digital experience company. In turn, delivering relevant, personalized digital experiences has emerged as a top…

Greenwing Technology’s Punchout Catalog App Marks First Insite Partner to Enter Episerver App Marketplace

Eighty-five percent of online shoppers start their online purchase journeys at a marketplace whether they have a product in mind for purchase or not. Business buyers want the same level of ease and comparison and Greenwing Technology, a leading supplier e-Procurement solution provider and Episerver, the customer-centric digital experience company, have made it possible through Greenwing’s Punchout Catalog Connector on Episerver App Marketplace. Following Episerver’s December 2019 acquisition of B2B commerce leader Insite…

Study: Online Shoppers Desire Personalization, But Demand Privacy

Episerver Launches Its Fourth-Annual Global Ecommerce Survey Detailing Evolving Consumer Expectations Online shoppers are at odds with their desire for personalized digital experiences from brands and their demand for privacy, according to new data from Episerver, the customer-centric digital experience company recently named a "Leader" in Gartner Magic Quadrant for Digital Experience Platforms™. While 53% of global consumers want brands to place a higher priority on respecting their online anonymity in 2020, 61% want…

Episerver Recognized as a Leader for First Time in Gartner Magic Quadrant for Digital Experience Platforms

Episerver Improves Its Positioning on Ability to Execute Axis Compared to Previous Years Episerver™, the customer-centric digital experience company, is recognized as a Leader in the just-published Gartner Magic Quadrant for Digital Experience Platforms™. This recognition marks Episerver's first-time placement in the Leaders quadrant of this independent analyst report. The news comes on the heels of three major Q4 2019 announcements with the acquisition of personalization and analytics company Idio™, the hiring of CEO…

Nansen Inc. and LOSSAN Rail Corridor Agency Awarded ‘Most Innovative Digital Solution’ at Episerver Web Awards

Award-winning Pacific Surfliner website drives increases in customer engagement, generating a 40-50% increase in referral sales Nansen, a customer experience agency, has been named a 2019 Episerver Web Award winner for ‘Most Innovative Digital Solution.’ Nansen won the award in conjunction with the Los Angeles–San Diego–San Luis Obispo (LOSSAN) Rail Corridor Agency for the newly launched Pacific Surfliner website. The Episerver Web Awards aim to recognize partners and customers who have found truly innovative and creative…

Search Outperforms Social Based on Episerver Analysis of 4 Billion Sessions

Episerver Releases Its Biannual B2C Benchmark Report Detailing Retail Key Performance Indicators Across Traffic Sources and Devices Social media conversions are trending upward despite being outperformed by organic and paid search according to data from Episerver, the customer-centric digital experience company. Search still performs better than social, based on new Episerver analysis of 4 billion sessions. Retail brands have a big opportunity to turn passive swipers into active shoppers as mobile device penetration is at…

Episerver Doubles Down on North American and Underserved B2B Markets with Acquisition of Insite Software

The Industry-Changing Acquisition of Insite Marks Episerver's Third Major Announcement in Q4 Episerver, the customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce leader Insite Software. The deal continues Episerver's unparalleled momentum heading into 2020 after the company's November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO. "The gifts came early for Episerver with…

Episerver Hires SAP Veteran Alex Atzberger as CEO

Episerver continues to prove customer-centric focus with a customer experience leader taking its top spot Episerver, the customer-centric digital experience company, has named Alex Atzberger as its CEO. Atzberger joins Episerver after spending nearly 15 years with SAP™ – one of the top 20 most valuable brands in the world – most recently as president of SAP Customer Experience. Episerver sought a leader who could drive accelerated market awareness and deliver on its vision of creating a world where digital experiences…

Episerver Signs Definitive Agreement to Acquire 1:1 Personalization Company Idio

The Acquisition Immediately Enhances Episerver’s Analytics and Personalisation Capabilities to Deliver Customer-Centric Digital Experiences Episerver, the customer-centric digital experience company, has signed a definitive agreement to acquire Idio, a content personalisation and analytics platform powering the digital buying experience of some of the world’s largest enterprise organisations. The acquisition significantly accelerates the analytics and personalisation roadmap for Episerver Customer-Centric Digital…

CMOs Asked for an Ever-Evolving CMS. Salesforce Delivers It.

Regardless of the nature of the business, Content Management Systems (CMS) are central to any CMO's Marketing Technology stack. Today, a CMS is expected to run in sync with every online Marketing campaign planned. Web CMS Managers are constantly harried by the growing demands to perpetually deliver contextual content and personalization to a highly diversified segment of audience. But, we all know that it is a difficult task to sync your web CMS back-end with the front-end Marketing campaigns. Yes, a lot can be achieved…

Brainjocks Announces SCORE for Episerver and Platinum Sponsorship at Ascend Conference in Miami Beach

Brainjocks announces its inaugural and platinum sponsorship of Episerver Ascend, a key technology conference in the CMS / MarTech space. Ascend is a three-day event for digital marketers, developers and commerce leaders to share strategies for driving growth through digital innovations. At Ascend, which will be held October 27-29 in Miami Beach, Brainjocks will introduce SCORE to the Episerver community for the first time. SCORE is Brainjocks' unique enablement approach to CMS that represents…

Over One-Third of B2Bs Plan to Invest in Personalized Content in 2020 Amid Extreme Pressure to Improve Digital Experience

Episerver's Newest Global Survey Highlights How B2Bs Are Meeting Consumer-Like Expectations Nearly nine in ten (84%) of B2B decision-makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalization with the help of artificial intelligence and key technology investments. For "B2B Digital…

Over One-Third of B2Bs Plan to Invest in Personalised Content in 2020 Amid Extreme Pressure to Improve Digital Experience

Episerver’s newest global survey highlights how B2Bs are meeting consumer-like expectations Nearly nine in ten (84%) of B2B decision makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalisation with the help of artificial intelligence and key technology investments. For “B2B Digital…

Episerver Hires Well-Known Content Management Veteran

Deane Barker Joins Episerver Amid Rapid Growth, Recurring Product Upgrades Fresh off its fifth-consecutive Leader position in Gartner Magic Quadrant for Web Content Management, Episerver announced longtime partner and leading industry author and speaker Deane Barker has joined the organisation as its senior director of content management strategy. Barker brings decades of CMS implementation experience to the role, most notably as the chief strategy officer and founding partner of Blend Interactive, Episerver’s…

Episerver Accelerates Mazda’s Launch of All-New Mazda3 Site

Run on Episerver Digital Experience Cloud™, Mazda’s Website Visitors Access Features Equivalent to a Digital Test Drive of the New Generation Vehicle Incomplete or missing information stops 98 percent of online shoppers from completing their buying journey. With 86 percent of car shoppers conducting online research before visiting a local dealership, the automotive industry must present compelling and complete content to car buyers as they view online images, videos, car specifications and configuration options to…

Episerver Named a Leader for the Fifth Consecutive Year in Gartner’s 2019 Magic Quadrant for Web Content Management

The Company Improved Its Positioning on Ability to Execute and Complete of Vision Axes Compared to the Previous Year Episerver, the company transforming digital experiences, announced it has been positioned within the leaders quadrant of the 2019 Gartner Magic Quadrant for Web Content Management. Episerver has been recognised as a Leader for five years in a row, and this year improved its position on the ability to execute and completeness of vision axes compared to the previous year. A complimentary copy of the full…

Episerver Launches App Marketplace Bringing Digital Experience Technologies to a Single, Shoppable Source

Through the New Marketplace, Episerver Customers Can Maximize Business Investment and Improve Customer Experiences and Extend Platform Functionality The marketing technology landscape is ever-growing, ballooning to an all-time high in 2019. Knowing its customers use and want to use unique combinations of these systems and others to power their digital commerce, marketing and operations, Episerver is committed to hyper-extensibility through today’s launch of Episerver App Marketplace™, a place for customers to browse and…

With 87% Surge in Customer Bookings, Episerver Promotes Internally for CMO

Episerver Digital Experience Cloud Continues to Realize Sizable Returns for Company, Customers and Careers Episerver, the company transforming digital experiences, has promoted its own SVP of Worldwide Marketing Jessica Fardin to Chief Marketing Officer after four record years directing the global marketing organization including through a $1.16 billion acquisition of Episerver by Insight Venture Partners. Recently recognized in the 2019 DMN Marketing Hall of Femme—in which hundreds of nominations were received and…

Just 17% of Online Shoppers Make Frequent Purchases via Voice While 63% Are Compelled to Click from Social

Episerver Releases Consumer Survey Results Highlighting Cross-Channel Preferences and Personalization The number of consumers indicating they conduct research with voice-assisted devices such as Amazon Echo and Google Home has increased 83 percent year over year according to Episerver, the company transforming digital experiences. Simultaneously, social media – a once-nascent purchasing channel itself – is now a mainstay in people's path toward purchase as almost two-thirds of online shoppers (63 percent) have clicked on…

STUDY: Option Overload Prevents 46% of Digital Shoppers from Purchasing, Despite Daily Research

Episerver’s Third-Annual Global Consumer Study Points to Fixed Browse-Often, Decide-Occasionally Behaviors Already the catalyst for digitally connected lifestyles, smartphones are inciting a new state of always-on commerce in which learning about and looking at products is an everyday norm. In fact, one in four digital consumers research products on their smartphones daily, and nearly half (47 percent) research multiple times per week, according to a newly released study by Episerver, the company transforming digital…