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Episerver

Optimizely Survey Finds Gen Z Shopping Journeys Start, But Don’t End, on Social Media

Findings reveal generational shopping preferences brands need to know to deliver the ultimate digital experience in 2021 Leading digital experience platform provider Optimizely (formerly Episerver) today announced new survey data revealing the nuanced preferences of Gen Z and Millennial consumers as we begin to emerge from the pandemic. The survey, which polled 1,000 U.S. consumers, showed that more than half of Gen Z finds inspiration on TikTok, Instagram or Facebook (in that order) when shopping, yet the…

Optimizely Strengthens its Digital Experience Leadership with Acquisition of Customer Data Platform Zaius

On the heels of a year of accelerated growth, Optimizely now brings an added layer of customer context to the core of the most modern Digital Experience Platform available today Today, leading provider of digital experience platform solutions, Optimizely (formerly Episerver), announced it has acquired Zaius, a customer data platform (CDP), bringing the context of the customer to the experience creation and optimization process of digital experiences. Marketing Technology News: Marketing Technology…

Optimizely Named a Leader in Agile Content Management Systems

Analyst Report States: "Optimizely leads with strong developer and practitioner tools boosted by acquisitions" Today, leading provider of digital experience platform solutions, Optimizely (formerly Episerver), announced that it was named a Leader in The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021. The platform received the highest possible scores in the content hub, content services, and supporting products criteria. The Forrester report noted Optimizely as "a good fit for midmarket and…

Episerver (Optimizely) Named a Leader in 2021 Gartner Magic Quadrant for Digital Experience Platforms

Recognized for the Second Consecutive Year in the Leaders Quadrant, Optimizely was Evaluated on its Ability to Execute the DXP Market Through its Completeness of Vision Optimizely (formerly Episerver), the leading provider of digital experience platform solutions, today announced it is positioned in the Leaders quadrant of the January 2021 Gartner Magic Quadrant for Digital Experience Platforms.1 This announcement comes on the heels of the company's recent move to rebrand as Optimizely, timed with the launch of…

Episerver Reintroduces Itself as Optimizely with Strategic Rebrand Focused on Optimizing Every Digital Experience

Leading digital experience platform provider launches Optimization-as-a-Service, empowering brands to unlock their digital potential Episerver, announced it has rebranded to Optimizely, following its acquisition of the business last year. Rooted in a proud heritage as a customer-centric digital experience platform (DXP) and experimentation leader, the new brand reflects the endless innovation potential of digital experiences. It takes a data-driven, digital-first approach to drive forward the company's mission: to empower…

Delivra Introduces New Partnership with Episerver

Delivra —a provider of advanced email marketing automation and a part of the CM Group family of brands—announced a partnership with Episerver, a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy. The partnership also allows customers to improve efficiency and boost engagement through a series of best-in-class capabilities across multichannel marketing automation and behavior-based segmentation, without losing their…

Smartling Integrates with Episerver to Localize Digital Experiences

Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with the digital experience leader (DXP), Episerver. The Episerver integration, which includes translation automation, localization, and visual context solutions to simplify the complexities of supporting global websites, gives marketers and website developers a turnkey solution to offer digital experiences in any language faster than ever before. Smartling’s language translation services are also available to…

Whereoware Appointed to Episerver Partner Advisory Board to Help Drive Strategic Growth

The Exclusive Partner Advisory Board Collaborates with Episerver Early and Often Episerver Platinum Partner Whereoware has been named to the Partner Advisory Board (PAB) of Episerver™, the customer-centric digital experience company. Episerver’s PAB is an exclusive set of Episerver partners selected to advise Episerver on product strategy, market intelligence and overall go-to-market strategy. Whereoware has been selected based on its extensive knowledge of Episerver’s portfolio, the key market demands driving customer…

Yottaa Brings eCommerce Acceleration as an Application in the Episerver App Marketplace

Eighty-five percent of online shoppers start their online purchase journeys at a marketplace whether they have a product in mind for purchase or not. Business buyers want the same level of ease and comparison and Yottaa, the leading cloud platform for accelerating e-commerce, and Episerver, the customer-centric digital experience company, have made it possible through Yottaa’s RAPID inSITE via the Episerver App Marketplace for business users to choose an app to fit their needs. “Episerver offers the most complete…

Episerver Completes Acquisition of Optimizely

Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced that it has completed its acquisition of Optimizely, the leader in experimentation and optimization. With Optimizely, Episerver is an industry powerhouse able to optimize every customer touchpoint across the entire user journey and strongly positioned to lead in the estimated $20B digital experience market. The combined company enables customers to do more testing, in more places, with greater ease than ever before. With the…

Episerver to Acquire Optimizely, the World’s Leading Experience Optimization Platform

Combination creates ultimate system of differentiation for companies to compete and win in the digital-first economy Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced that it has entered into a definitive agreement to acquire Optimizely, the leader in experimentation and optimization. This combination creates the most advanced digital experience platform to optimize every customer touchpoint across the entire user journey. "For nearly three decades, Episerver has helped…

Nish Tech, Inc. Announces Launch of Accelerator for Episerver B2B Commerce

Nish Tech, Inc., a leading enterprise technology digital agency, announces the finalization of the Episerver B2B Commerce Accelerator by Nish Tech, to be available for purchase in October 2020. The Accelerator allows brands to create an enhanced B2B eCommerce solution on Episerver B2B Commerce Cloud using a “quick to launch” front-end experience driven by Episerver Content Cloud while lowering implementation cost. Nish Tech, an Episerver Gold Solution Partner, has been providing development solutions for Episerver B2B…

Episerver Hires New CMO Kirsten Allegri Williams

Company Invests in Its Future with New CMO and New Product to Round Out Digital Experience Platform Despite global unpredictability caused by the pandemic, customer-centric digital experience company Episerver™ closes H1 with double-digit growth. The business experienced a 20% increase in new business, reliably serviced record page views at the height of COVID-19, and supported go-lives for customers further embracing digital experience like Cuisinart™ and Dolby™. To initiate its next phase of growth, Episerver – a Leader…

Survey: B2B Leaders Burdened by Bad Customer Relationships, Bullish About Digital Experience Budgets Despite COVID-19 Crisis

Episerver Launches Its Second-Annual Global B2B Digital Experience Survey Facing market uncertainty brought on by the global pandemic, B2B organizations must adapt to changes in how they connect with customers as 54% of leaders in IT, marketing and ecommerce roles define their company's customer relationships as strained, developing or non-existent according to a new survey from Episerver, the customer-centric digital experience company. In turn, delivering relevant, personalized digital experiences has emerged as a top…

Greenwing Technology’s Punchout Catalog App Marks First Insite Partner to Enter Episerver App Marketplace

Eighty-five percent of online shoppers start their online purchase journeys at a marketplace whether they have a product in mind for purchase or not. Business buyers want the same level of ease and comparison and Greenwing Technology, a leading supplier e-Procurement solution provider and Episerver, the customer-centric digital experience company, have made it possible through Greenwing’s Punchout Catalog Connector on Episerver App Marketplace. Following Episerver’s December 2019 acquisition of B2B commerce leader Insite…

Study: Online Shoppers Desire Personalization, But Demand Privacy

Episerver Launches Its Fourth-Annual Global Ecommerce Survey Detailing Evolving Consumer Expectations Online shoppers are at odds with their desire for personalized digital experiences from brands and their demand for privacy, according to new data from Episerver, the customer-centric digital experience company recently named a "Leader" in Gartner Magic Quadrant for Digital Experience Platforms™. While 53% of global consumers want brands to place a higher priority on respecting their online anonymity in 2020, 61% want…

Episerver Recognized as a Leader for First Time in Gartner Magic Quadrant for Digital Experience Platforms

Episerver Improves Its Positioning on Ability to Execute Axis Compared to Previous Years Episerver™, the customer-centric digital experience company, is recognized as a Leader in the just-published Gartner Magic Quadrant for Digital Experience Platforms™. This recognition marks Episerver's first-time placement in the Leaders quadrant of this independent analyst report. The news comes on the heels of three major Q4 2019 announcements with the acquisition of personalization and analytics company Idio™, the hiring of CEO…

Nansen Inc. and LOSSAN Rail Corridor Agency Awarded ‘Most Innovative Digital Solution’ at Episerver Web Awards

Award-winning Pacific Surfliner website drives increases in customer engagement, generating a 40-50% increase in referral sales Nansen, a customer experience agency, has been named a 2019 Episerver Web Award winner for ‘Most Innovative Digital Solution.’ Nansen won the award in conjunction with the Los Angeles–San Diego–San Luis Obispo (LOSSAN) Rail Corridor Agency for the newly launched Pacific Surfliner website. The Episerver Web Awards aim to recognize partners and customers who have found truly innovative and creative…

Search Outperforms Social Based on Episerver Analysis of 4 Billion Sessions

Episerver Releases Its Biannual B2C Benchmark Report Detailing Retail Key Performance Indicators Across Traffic Sources and Devices Social media conversions are trending upward despite being outperformed by organic and paid search according to data from Episerver, the customer-centric digital experience company. Search still performs better than social, based on new Episerver analysis of 4 billion sessions. Retail brands have a big opportunity to turn passive swipers into active shoppers as mobile device penetration is at…

Episerver Doubles Down on North American and Underserved B2B Markets with Acquisition of Insite Software

The Industry-Changing Acquisition of Insite Marks Episerver's Third Major Announcement in Q4 Episerver, the customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce leader Insite Software. The deal continues Episerver's unparalleled momentum heading into 2020 after the company's November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO. "The gifts came early for Episerver with…