Vestorly, a venture-funded AI-driven Content Management Engine software company announced the addition of veteran marketing and agency executive, David Brown, to its Board of Directors. Mr. Brown brings a wealth of experience in personalization, content marketing, executive management, and business strategy to the Vestorly team.

Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)

“Marketing technology today enables organizations to understand customers as individuals, including their unique preferences and behaviors. Based on these insights, marketers need to provide more relevant content experiences to meet the needs of their customers at an individual level” says Mr. Brown. “The time has come for marketers to move from a segment-based approach to more advanced forms of personalization. Vestorly is well positioned to leverage its powerful intelligent content engine to drive content personalization for enterprise and mid-market organizations.

Marketing Technology News: Canopy Launches Canopy IQ

Mr. Brown, formerly the Executive Chairman at Manifest, has over 20 years of executive management experience in CRM, Digital Marketing, and Content Marketing companies such as OgilvyOne, Meredith Xcelerated Marketing, and OneSpot. A recognized leader and authority in content marketing, he co-chairs the Content Marketing Committee of the Association of National Advertisers.

As an independent board member, Mr. Brown will provide Vestorly with strategic insight and market perspective to help the company navigate new market opportunities and leverage the AI-Driven Content Management Engine for maximum revenue growth.

Marketing Technology News: Springbot Acquires Matcha