West Bend Delivers Marketing Platform to Agent-Partners, Powered by Agency Revolution

Platform helps agencies surprise and delight clients in a scalable, yet personal way

Agency Revolution, an FMG Suite company serving independent insurance agents, announced a partnership with West Bend Mutual Insurance, a carrier providing coverage and services to home and auto owners, as well as business owners, to deliver their agent-partners a white-labeled platform named West Bend Marketing Suite.

Powered by Agency Revolution, West Bend Marketing Suite is a multi-channel marketing platform that enables agent-partners to build their brands and communicate effectively throughout the customer lifecycle to surprise and delight clients in a scalable, yet personal way. The platform features social media and email tools with a robust library of insurance-specific content. It also includes an event builder for virtual or in-person events, as well as personalized greeting cards.

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In addition to the tools for agent-partners, West Bend Marketing Suite includes a content management system that allows West Bend’s marketing team to write social and email sequences and other content and make it available to agent-partners, at scale, to use in the platform.

“We’ve become a leader in providing training, education, and tools to support our agent-partners,” said Stephanie Averill, West Bend marketing manager. “We partnered with Agency Revolution because they share our commitment to the agency distribution channel and their marketing tools will help our agency partners build their digital presence and strengthen relationships with customers.”

“The partnership exemplifies West Bend’s commitment to supporting their agent-partners by giving them the tools they need to succeed in today’s competitive insurance market,” said FMG Suite CEO, Scott White. “We see a huge opportunity in the insurance industry and are confident their agencies will see growth in key performance metrics as a result of using these modem marketing tools and techniques.”

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