Integration Offers Creators and Marketers the Ability to Directly Share InDesign Content as Social Media Stories at Scale
Issuu, the world’s largest digital discovery and publishing platform, announced a new digital suite of solutions called the Issuu Story Cloud, which includes an integration with Adobe InDesign. The Issuu Story Cloud is an end-to-end suite of distribution, discovery and monetization solutions, and the InDesign extension allows creators to easily format brand-approved assets directly from InDesign into social media Stories that can be shared across any social platform to maximize reach and marketing capabilities.
“The congruent rise in mobile consumption and Stories usage has caused brands to rethink the way they create their content – from marketing materials to catalogues to magazines – and the platforms to which they distribute it,” said Joe Hyrkin, CEO of Issuu. “Until now, taking a Stories idea from concept to publishing for multiple platforms has been time-intensive and often results in many rounds of revisions and approvals. We’re looking forward to seeing how Issuu and InDesign users maximize their new sharing capabilities and improve Story creation and distribution workflows.”
Issuu’s Story Cloud extension for Adobe InDesign has made social Story sharing a quick and seamless process for all users, whether they be creatives, marketers, social media managers or designers at established companies or budding startups. InDesign and Issuu users can now upload their InDesign content directly to the Issuu Story Cloud, which automatically transforms the text and image assets into Story formats adaptable for all social platforms.
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“Issuu has made creating and sharing beautiful content an easy process through its extension in Adobe InDesign. We’re excited to see Issuu empowering marketers and brands with the ability to publish on any social platform through InDesign,” said Anubhav Rohatgi, director of product, Adobe InDesign.
Issuu’s Story Cloud is comprised of a suite of products that enable brands and creators to transform any type of content (images, animations, articles or ads) into a professional-quality social media Story, share on their favorite social channels and even monetize it. It delivers beautiful spreads and slick scrolls in a variety of formats including online articles, flipbook digital publications, website embeds, GIFS, Instagram Stories and downloadable video stories assets to share on Snapchat Stories, Facebook Stories, Google AMP Stories, Pinterest, Twitter, WhatsApp, Apple News and more.
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“Bang & Olufsen has been creating innovative and iconic audiovisual design experiences since 1925, and storytelling is key in connecting people to our brand – there are so many stories that we can tell, almost too many! Issuu helps us reach the people we want to engage with our brand content, presenting our editorial with integrity. The Issuu Story Cloud will help further rationalize the decisions we make about our content, enabling storytelling using our brand approved assets and content to a high visual standard without requiring entire production teams,” said Nathaniel Robert Budzinski, global editorial manager, Bang & Olufsen.
“The Issuu Story Cloud offers us a seamless process to create and share The Red Bulletin magazine by using Issuu Stories on our site and social channels. This allows us to capture new audiences and increase distribution of our magazine in an exciting and interesting way,” said Andreas Kornhofer, general manager, Red Bull Media House Publishing.
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