The Gold Level member of Oracle PartnerNetwork will provide a multilingual solution to marketers across Oracle Marketing Cloud application

Oracle Cloud Marketplace is getting more localized and effective than ever before. Lionbridge Technologies, Inc., the world’s most trusted translation and digital communications company and a Gold Level member of Oracle PartnerNetwork (OPN), today announced that it has released version 1.5 of its Oracle Marketing Cloud application, available on the Oracle Cloud Marketplace.

Oracle Marketing Cloud Heralds the Coming-of-Age of Content Marketing

The Lionbridge app for Oracle Marketing Cloud enables marketers to simplify and streamline the localization of marketing campaign assets within Oracle Marketing Cloud through Oracle Eloqua, by bringing the localization and publishing process closer together. The application’s dashboards feature also enhances a marketer’s ability to track the progress of existing projects.

Oracle customers can automate multilingual campaigns and assets with the Lionbridge App for Oracle Eloqua, powered by Clay Tablet. Lionbridge’s connector technology, powered by Clay Tablet, makes creating, publishing and managing cross-channel multilingual content easy and intuitive for marketers.

Anja Schaefer, Vice President, Global Solutions at Lionbridge, says –

“As more and more brands look for growth from global markets, it is our top priority to provide marketers with a multilingual solution that allows them to easily manage global campaigns.”

The key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud.

Lionbridge App for Oracle Eloqua Simplifies Content Marketing and Cross-Channel Orchestration

With the Lionbridge App for Oracle Eloqua, marketers can translate and localize emails, landing pages, and videos right from their working environment. The in-context review ensures that brand and design are preserved, errors and inconsistencies are reduced, and quality and impact are increased.

Once content is translated, it is automatically reimported, where it can be reviewed, revised, rejected, or published. The Lionbridge connector platform is Language Service Provider neutral, meaning that it can be routed to Lionbridge or most other LSPs and TMS systems.

Schaefer adds, “By providing a simplified way to manage global content and translations within Oracle Marketing Cloud, we’re able to extend the capabilities of one of the most connected marketing clouds in the world. Lionbridge and Oracle now offer a multilingual, fully-integrated marketing automation, content marketing and cross-channel orchestration solution for B2B and B2C enterprises, keeping a consistent brand message across platforms and languages.”

Oracle PartnerNetwork (OPN) Offers Best Cross-Channel Marketing Experience

Through elite Partner integrations, Oracle customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

Oracle, by reaffirming its commitment towards simplifying marketing campaigns, admitted that multilingual capabilities in Oracle Marketing Cloud application help in delivering personalized customer experience.  

David Johnson, Director of Product Marketing, Oracle Marketing Cloud, says, “We are committed to helping marketers extend and optimize their technology investments by providing a leading marketing technology ecosystem for the industry.”

The OPN is Oracle’s partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base, and business opportunity.

Oracle Marketing Cloud Now a Platform to Turn CMOs into #CXHeroes

Oracle Marketing Cloud provides Chief Marketing Officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment.

Oracle Marketing Cloud customers can visit Lionbridge in the Oracle Cloud Marketplace to install the application and begin implementing the Lionbridge app for Oracle Marketing Cloud.

MarTech Series (MTS) is a Media Partner for the Oracle Modern Marketing Experience (#MME17). Register today.