Industry Expert Jill Tannenbaum Joins to Lead Global Marcom Function
Weber Shandwick, one of the world’s leading global communications and marketing services firms, announced that Jill Tannenbaum has joined the agency as chief communications & marketing officer. With more than 25 years of experience in building brands for a wide variety of organizations, Tannenbaum will lead global external and internal strategic communications for the firm.
“We believe in the power of the story and Weber Shandwick’s story – rooted in our mission of creating value for our clients and teams – is very much the foundation of our success,” said Gail Heimann, president, Weber Shandwick. “We are thrilled that Jill has joined the firm to help us take our storytelling – and engaging – to the next level. I know that the strength of her stewardship will make a difference for our clients and our employees.”
Tannenbaum has advised dozens of leading healthcare, consumer and professional services companies. She was most recently an independent advisor to Fortune 500 companies and leading public relations agencies, where she helped drive corporate communications strategy, managed team collaboration, advised C-suite leaders and oversaw national marketing campaigns. Previously, Tannenbaum was chief marketing officer at Cohn & Wolfe (now Burson Cohn & Wolfe), leading global brand reputation and internal and external communications for the agency worldwide. Earlier in her career, she had operational and client advisory roles at Cohn & Wolfe and other agencies, including leading Cohn & Wolfe’s Healthcare practice in New York. In the late 1990s, Tannenbaum was also a senior account lead at Bozell Public Relations, which later became part of Weber Shandwick.
In her role at Weber Shandwick, Tannenbaum will have oversight of the firm’s global communications and marketing function. She will align with the organization’s business development, human resources and thought leadership teams to develop programs that strengthen the agency’s standing in the marketplace, deliver added value to clients and foster an innovative company culture.
“I have always been impressed with Weber Shandwick’s restless spirit, particularly in the pursuit of solving new kinds of problems for clients,” Tannenbaum said. “I’m energized to rejoin an incredible team that is determined to continually innovate and push boundaries to get to new solutions.”