Bakkt Holdings, Inc., a trusted digital asset platform that enables consumers to buy, sell, send and spend a range of digital assets, announced that it is offering users and partners the ability to buy, sell, and hold ether (ETH), the cryptocurrency of the Ethereum network, starting soon. Users can also send Ethereum to family and friends directly through the Bakkt App. With the addition of Ethereum to its existing capabilities with bitcoin, Bakkt will offer users the ability to access two cryptocurrencies representing more than half of the total market value of all cryptocurrencies¹.

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“At Bakkt, providing flexible opportunities for users to enjoy their digital assets is a top consideration, and adding Ethereum brings a popular and growing cryptocurrency to our roster”

Bakkt’s addition of Ethereum comes at a time of growing interest and adoption of cryptocurrencies. In its “U.S. Consumer Crypto Survey”², Bakkt found nearly half of respondents had bought some form of cryptocurrency within the last year, underscoring the growing popularity of cryptocurrency. Many non-adopters also expressed interest in adopting the asset class before year end.

Now, in addition to bitcoin, partners can integrate with the Bakkt platform to enable their users to buy, sell and send Ethereum. Institutional clients can also choose the Bakkt Warehouse for custody of ether.

“At Bakkt, providing flexible opportunities for users to enjoy their digital assets is a top consideration, and adding Ethereum brings a popular and growing cryptocurrency to our roster,” said Bakkt CEO Gavin Michael. “Bakkt users have already enjoyed the app’s capabilities to leverage bitcoin and we are confident that our addition of Ethereum will be a complement to our growing ecosystem of partners and assets.”

Ethereum has grown in popularity over the past year, holding a sizeable share of the crypto market second only to bitcoin. By giving users greater opportunities to utilize their digital assets such as Ethereum, including buying, selling, spending and sending, Bakkt facilitates the flow of digital commerce in line with the company’s mission of connecting the digital economy.

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Bakkt’s platform capabilities are also available to consumers through the Bakkt App. To download the Bakkt App, visit the App Store® and Google Play Store™.